The Freelance Solutions Architect will lead the integration of CDP and marketing automation systems, guiding implementations, providing specifications, and optimizing marketing programs.
ABOUT APPLY DIGITAL
Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.
Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.
Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.
At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.
Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.
Visit our Careers page to learn how we can unlock your potential.
Role: We are looking to bring on a Freelance Solutions Architect with a particular strength in integrating Customer Data Platforms and marketing automation tools.
Responsibilities:
- Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code
- Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch
- Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome
- Leading implementation projects and consistently communicating on project deliverables with clients.
- Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices
- Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data
- Understand multi/omnichannel transactional and marketing messaging
- A good understanding of user states, events, and user journey mapping
Examples of projects:
- Multi-tool MarTech implementations, including CDP and Marketing Automation Platforms, according to business use cases and prioritization alongside business strategists
- Assisting in the creation of new marketing programs by translating technical requirements into the required code for various data sources, and how they would flow down into each destination
- Marketing automation migrations, including ensuring proper data schemas to maintain parity for clients’ existing lifecycle programs, optimizing for new use cases, and enabling clients with new tool features
- Optimizing clients’ existing lifecycle programs by improving data accuracy, identifying schema improvements, or identifying other efficiencies to drive greater personalized messaging
Minimum requirements to be considered:
- Has 5+ years of experience in software development
- Has 5+ years of experience integrating 3rd party tools and has been involved in the planning and development of ETL solutions
- Has 2+ years of direct experience working within Segment, mParticle, Tealium, Treasure Data, or a similar CDP tool
- Has 2+ years of experience in client or key stakeholder interaction
- Has previously designed and architected a CDP or Marketing Automation integration and can speak through the entire implementation process
- Experience working with APIs, Mobile SDKs, HTML, CSS, and/or JavaScript
- Experience with cloud technology such as AWS (EC2/S3/Lambda/Redshift), GCP Heroku, or iPaas
The ideal candidate:
- Experience determining cross-platform technical requirements for tools across the MarTech stack
- Has platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium, or similar CDPs
- Has technical experience configuring automated campaigns and journeys within Lifecycle marketing tools such as Braze, Iterable, Klaviyo, customer.io, or similar platforms
- Has experience with other tools across the MarTech stack, including analytics, enrichment, and attribution
- Understands multi/omnichannel transactional and marketing messaging
- Understands marketing attribution and can audit platform integrations and attribution data
- Proficient with JSON or SQL/data modeling best practices
- Experience in data activation using reverse ETL tools like Hightouch or Census
- Proficient with scripting languages and lambda functions
- Has the ability to clearly articulate/present technical topics to a non-technical audience
- Platform experience with Shopify or Magento
LIFE AT APPLY DIGITAL
At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:
Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.
An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.
For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at [email protected].
Top Skills
APIs
AWS
Cdp
CRM
CSS
Etl Solutions
GCP
Hightouch
HTML
JavaScript
JSON
Marketing Automation
Mobile Sdks
SQL
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