Manage, organize, optimize, and launch PPC campaigns. Monitor emerging PPC practices and trends to improve campaign productivity and performance. Create regular Google Ads and Google Analytics reports, interpret web analytics data, conduct keyword research, and apply SEO and HTML knowledge.
Company Description
IvyPanda is a student success hub designed to improve the educational outcomes and learning capabilities of students around the world by connecting them with academic experts and by providing highly-efficient self-study services and online tools.
Job Description- Manage, organize, and optimize PPC campaigns
- Launch new PPC campaigns
- Learn new PPC practices, trends, and techniques to boost performance and increase campaign productivity
- Regularly create Google AdWords and Analytics reports
- Experience with optimization, management, and creation of PPC campaigns
- Ability to interpret and effectively work with Google Analytics and other web analytics data
- Understanding of HTML and SEO
- Experience with search engine ranking tools and keyword research
- Strong motivation, work ethic, and communication skills
All your information will be kept confidential according to EEO guidelines.
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Manage, organize, launch, and optimize PPC campaigns; monitor emerging PPC practices and trends; improve campaign performance and productivity; and create regular Google Ads and Google Analytics reports. The role requires experience managing PPC campaigns, interpreting web analytics data, understanding HTML and SEO, and using search engine ranking and keyword research tools.
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What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
