Group Director, Performance Strategy

The Group Director, Performance Strategy serves as the senior strategic leader responsible for driving performance led growth across a portfolio of clients. This role owns the performance strategy vision, translates business objectives into outcome driven marketing strategies, and ensures best in class execution across paid media, owned platforms, and emerging performance channels. 

This individual is both a trusted senior client advisor and a people leader, accountable for elevating strategic rigor, advancing the performance product, and developing high performing teams. The role sits at the intersection of strategy, analytics, media, and technology, with a strong emphasis on accountability to business outcomes. 

Key Responsibilities:

Performance Strategy Leadership 

• Own and lead the development of full funnel, performance led strategies that connect upper funnel investment to measurable business outcomes. 

• Define strategic frameworks for search, paid social, commerce, CRO, and performance video, ensuring integration across channels and customer journeys. 

• Serve as the senior strategic voice on measurement evolution, including MMM, MTA, incrementality testing, and signal based optimization approaches. 

• Translate complex data and analytics into clear, executive ready strategic narratives for CMOs and senior client stakeholders. 

Client Leadership & Stewardship:

• Act as a senior strategic partner to clients, deeply understanding their business model, growth priorities, and performance challenges. 

• Lead strategic planning moments including annual planning, QBRs, roadmap development, and growth initiatives. 

• Identify opportunities to expand scope and deepen partnerships through strategic recommendations, innovation, and thought leadership. 

• Ensure delivery of consistently high quality, insight driven work that meets both performance goals and brand standards. 

Qualifications & Experience:

• 10+ years of experience in media strategy or growth marketing, with demonstrated leadership at a senior level. 

• Deep expertise across search, paid social, commerce, CRO, and performance measurement. 

• Proven ability to lead complex client businesses and influence senior level stakeholders. 

• Strong experience managing and developing teams in a matrixed agency environment. 

• Exceptional strategic storytelling skills—able to simplify complexity into actionable direction. 

• Comfortable operating in ambiguity, pushing beyond legacy approaches, and driving transformation. 

The annual base salary range for this position is $136,000-$190,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k,  

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.