Group Product Manager - Engagement Platforms

Description
At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We're turning today's impossible into tomorrow's standard - from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features.
Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale.
The Role
GM is hiring a Group Product Manager - Engagement Platforms. This leadership role sits at the intersection of customer engagement strategy and technology, building the tools that our internal teams use to create compelling customer experiences though various product and marketing engagements.
You'll manage the scope and teams responsible for designing and implementing platforms focused on activation of our product and marketing communications via email, push, media, mobile, vehicle head-unit and more.
You will leverage best-practices in product development, agile scrum-based delivery, and strategic road-mapping to deliver modern engagement tools with an eye towards a data-driven ecosystem across the customer lifecycle. You'll work with cross functional teams like engineering, marketing, privacy, and loyalty to create cohesive product capability roadmaps. You'll work in partnership with the operations leaders to align on vision, strategy, and priority.
This role requires self-starter, with deep expertise in the marketing technology with a proven track record designing and building multimodal engagement platforms that combine marketing technology tools (Adobe's Experience Platform, SalesForce Marketing Cloud, etc.) with a deep understanding of last mile integrations to downstream systems via middleware platforms and APIs.
What You'll Do
• Responsible for MarTech Product from solution design to implementation and adoption
• Lead and mentor a team of Product Managers and Analysts
• Partner with marketing leaders to develop and communicate product roadmaps
• Partner with internal / external delivery teams to design and delivery platform features
Your Skills & Abilities (Required Qualifications)
• 7+ years of hands-on experience with campaign management, marketing communication platforms like Adobe, Salesforce, Push, SMS as a business architect or product manager is required
• In-depth knowledge of modern campaign marketing software, ESP, SMS, and lead tools, along with a solid understanding of Marketing Technology (MarTech), Advertising Technology (AdTech), and APIs / middleware integrations
• Experience architecting, designing, and deploying complex technology, with an eye towards automation, simplicity, and rationalization
• Experience and comfort managing direct and indirect teams; scrums, agile cross functional teams, vendor stakeholders
• Proven experience succeeding in complex, matrix and cross-functional projects
• Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
• Innovative thinking to approach challenges from multiple fronts, and ability to think outside the box
• Experience setting, managing, and reporting against multi-year plans, budgets, critical metrics, breakthroughs, roadmaps, etc.
• Ability to inspire, influence and collaborate across a wide range of constituents across functions and organizational levels
• Demonstrated organizational skills, ability to prioritize tasks and manage time efficiently while maintaining attention to detail
• Excellent written, presentation and oral communication skills
• Willing to take action and enjoy working in a fast paced, dynamic environment • Build trust and an environment where new ideas are welcomed with people from all levels of the organization. • Leads and collaborates with a large set of stakeholders to identify, build, and test customer value propositions. • Lead product managers in enabling them to drive the product strategy and roadmaps adhering to the Objectives and Key results • Communicate complex subjects in a simple and straightforward way, and is a skilled problem solver that utilizes data and experience to identify problems and solutions • Define the product vision, strategy, and roadmap based on customer needs and market trends. • Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to ensure product goals and priorities alignment. • Conduct market research and competitive analysis to identify market opportunities and potential threats. • Develop and manage product requirements, including user stories, use cases, and functional specifications. • Create and maintain product backlogs and prioritize features and enhancements based on business value, customer needs, and technical feasibility. • Work closely with UX/UI designers to develop intuitive and compelling user interfaces. • Define and track key metrics using OKRs and KPIs to measure product success and inform future decisions. • Communicate product updates, progress, and plans to stakeholders across the organization, including executives, customers, and partners. • Manage product launches, including developing go-to-market strategies and coordinating cross-functional teams to ensure successful product launches. • Conduct post-launch analysis to evaluate product performance and identify areas for improvement. • Continuously iterate and improve the product based on user feedback, market trends, and business goals. • Communicate changes of scope and delivery items to impacted teams and delivery of core products to be used across multiple LOBs seamlessly.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is $134,700 to $245,000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
#LI-RF1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.