The Growth & Analytics Lead at NeoReach will manage growth strategies and analytics to drive revenue, focusing on paid media and customer insights.
NeoReach is hiring a Growth & Analytics Lead to build the measurement and growth infrastructure that turns activity into revenue.This is not a surface-level growth role. You will design the KPI architecture, build attribution logic, and own the reporting systems that give leadership real visibility into CAC, LTV, pipeline velocity, and revenue efficiency.You are equal parts strategist, operator, and systems builder. Your job is to turn messy data into clear dashboards and actionable leverage across marketing, sales, and product.ResponsibilitiesMeasurement & KPI Architecture
Requirements
- Design and maintain the company’s core KPI framework across marketing, sales, and product
- Define and operationalize CAC, LTV, payback period, and pipeline velocity
- Establish source-of-truth metrics used by leadership and finance
- Build funnel visibility from first touch through revenue
- Architect and implement multi-touch attribution across paid, organic, lifecycle, and sales
- Connect marketing activity directly to pipeline and closed revenue
- Identify drop-off points and growth leverage across the funnel
- Continuously improve tracking accuracy and signal quality
- Own GA4, HubSpot, and CRM reporting architecture
- Build and maintain executive dashboards and automated reporting
- Turn fragmented data into clean, decision-ready views
- Ensure data integrity across marketing and sales systems
- Surface where growth leverage actually exists (not just what’s happening)
- Partner with marketing and sales to improve conversion efficiency
- Analyze funnel performance and recommend high-impact tests
- Support ABM, paid media, and lifecycle programs with deep performance insight
- Translate complex data into clear narratives for leadership
- Support industry reports and benchmark initiatives
- Build recurring performance reviews that drive action, not just visibility
- Audit and map the current funnel and tracking infrastructure
- Establish a clean KPI framework across marketing and sales
- Ship at least one executive-ready dashboard used weekly by leadership
- Define CAC, LTV, and pipeline velocity methodology
- Identify the top 3–5 highest-leverage growth opportunities
- Improve attribution visibility across key acquisition channels
Requirements
- 3–6 years in growth analytics, RevOps, marketing analytics, or similar
- Deep hands-on experience with GA4 and HubSpot (or similar CRM)
- Strong understanding of attribution models and funnel math
- Experience defining CAC, LTV, and revenue efficiency metrics
- Advanced dashboarding skills (Looker Studio, Tableau, etc.)
- High ownership and builder mindset
Top Skills
Hubspot
LinkedIn
Meta
Search
Tiktok
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