GTM Analyst

Description
We are hiring a highly execution-oriented, data-driven GTM Analyst to build and scale Bectran's go-to-market engine. This role sits at the intersection of marketing, sales, automation, data, and AI. You will translate business objectives into measurable growth systems that directly drive pipeline, revenue, and operational leverage.
This is not a campaign-only role. This is a revenue-impacting systems builder position. You will work in the trenches with leadership and sales, architecting and executing technical solutions using AI that improve conversion rates, deal velocity, outbound performance, and overall revenue efficiency. We need someone who can think commercially, build technically, and execute relentlessly in a fast-moving environment.
What You Will Do:

• Translate company objectives into clear GTM initiatives that directly impact pipeline and revenue. Own execution end-to-end from strategy through measurable business impact.
• Design and implement AI-driven workflows (OpenAI, Claude, LLMs, Agents, prompt engineering). Build and optimize automation systems (Python, APIs, Webhooks).
• Build scalable lead routing, enrichment, lifecycle automation, and attribution systems.
• Identify repetitive or low-value tasks for automation using AI agents to improve efficiency and focus on high-value activities.
• Plan, execute, and track integrated campaigns across email, LinkedIn, paid ads, organic, content, webinars, and conferences - driving measurable pipeline impact with clear understanding on performance, optimization, and ROI.
• Manage and optimize CRM and revenue workflows (Salesforce, HubSpot, ZoomInfo). Own outbound infrastructure and enrichment workflows (Apollo, LinkedIn automation tools)
• Continuously test signals, triggers, and automation systems to improve meeting quality and conversion.
• Design data pipelines supporting lead enrichment, attribution, campaign analytics, and experimentation. Implement web scraping and data integration solutions.
• Build workflow-based enablement systems that auto-generate account context, call prep insights, and seller task prompts.
• Identify where deals get stuck and engineer solutions to remove friction.
• Translate business problems into technical systems that create leverage across the revenue funnel. Partner closely with sales leadership to align growth systems with revenue outcomes.
• Provide clear reporting on what's working, what's not, and why.

Requirements
What You Need to Be Successful:

• 2-4 years of experience in GenAI, LLMs, AI solutions, Agentic AI systems, Data Science or Sales Operations.
• Strong execution mindset, able to move from strategy to hands-on implementation quickly.
• Strong technical comfort with AI models, automation, APIs, Databases and data workflows.
• Expertise in applying LLMs for summarization, insight extraction, and next-best action recommendations within GTM contexts.
• Strong communication skills with ability to work directly with leadership and sales teams.
• Deep knowledge of GTM tech stacks (e.g., Salesforce, ZoomInfo, HubSpot, Outreach) and experience leveraging AI integrations to extract maximum value from these tools.
• A systems thinker who understands revenue mechanics and a strong understanding of demand generation, outbound strategy, and revenue experimentation.
• Ability to operate independently with high ownership and accountability.

Nice to Have:

• Hands-on experience with AI models and workflow automation (OpenAI, Claude, LLM frameworks, n8n, Zapier).
• Previous experience in a GTM Engineering, Growth Engineering, Sales Ops, or Revenue Ops role.
• Experience combining AI tooling with campaign ownership.
• Experience building outbound infrastructure and enrichment workflows.
• Background in B2B SaaS, fintech, or high-growth environments.

Who We Are:
Since its inception in 2010, Bectran has pioneered cost-effective credit management and accounts receivable automation solutions for all sizes of organizations. Bectran's SaaS solutions - credit, collections and accounts receivable - provide seamless user experiences across various industries and empower users with robust credit evaluation services, providing more oversight, control and efficiency to companies of all sizes.
Our dedication to improving the efficiency of the order-to-cash cycle has helped companies cut down the time to process and approve credit by over 90% while significantly lowering the risk of default. We are committed to helping businesses make the transition to powerful SaaS technology solutions that save you time and money.
Compensation & Benefits:
In accordance with Illinois' pay transparency requirements, we are committed to providing clear compensation information. The pay range for this position is $65,000 - $82,000 annually. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Pay ranges are subject to change based on evolving market conditions or business needs.
In addition to competitive pay, Bectran offers a comprehensive benefits package, which includes:

• 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through Principal.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through Principal.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.

EEO Statement:
Bectran is an equal employment opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bectran embraces diversity and promotes a culture of equity and inclusion where every individual is empowered to thrive. Employees are valued for their skills, experience, and unique perspectives. This commitment is reflected in our company policies and practices and is a fundamental principle of how we conduct business.
Application Instructions:
To apply, please submit resume through the listed posting or at our webpage: https://recruiting.paylocity.com/recruiting/jobs/All/e1e0b11b-1e4a-4390-8ed5-be5ffdff3a33/Bectran-INC. Applications will be accepted until the position is filled or the posting is removed.
Applicants with disabilities may contact us at [email protected] to request reasonable accommodations during the hiring process.
As Bectran continues to expand in the Fintech SaaS industry, we are seeking intelligent, detail-oriented, and execution-driven individuals to join our team. If you are ready to build scalable systems, drive revenue impact, and grow your career at an industry-leading company, we want to hear from you!