GTM Analyst

Description
We are hiring a detail-oriented and execution-driven GTM analyst to support and optimize Bectran's go-to-market systems and campaign execution. This role works cross-functionally with marketing and sales to ensure CRM integrity, lead routing accuracy, campaign performance tracking, and outbound infrastructure operate efficiently.
This is a hands-on operational role focused on execution, reporting, and workflow optimization. The position is ideal for someone with 2-4 years of experience in marketing operations, sales operations, or CRM systems who wants to deepen their exposure to revenue operations and modern GTM automation.
This role will also offer exposure to AI-enabled workflows and automation systems, with opportunity to grow into deeper systems ownership over time.
What You Will Do:• Execute and support integrated campaigns across email, LinkedIn, webinars, and paid channels.• Assist in tracking pipeline impact, meeting generation, and campaign ROI.• Manage segmentation, contact uploads, and outbound list preparation.• Support event and conference follow-up workflows.• Maintain Salesforce, HubSpot, or similar CRM platforms.• Ensure data hygiene, lifecycle stage accuracy, and lead routing workflows.• Support enrichment workflows using tools such as ZoomInfo or Apollo.• Assist in maintaining attribution tracking and reporting accuracy.• Build and maintain dashboards tracking pipeline, meetings, campaign performance, and outbound productivity.• Support weekly and monthly reporting for sales and leadership.• Identify trends and flag operational inefficiencies.• Maintain existing automation workflows within CRM and marketing systems.• Assist in implementing workflow improvements.• Support basic integrations and data syncing between tools.• Contribute to AI-enabled automation initiatives that improve efficiency and outbound effectiveness.• Partner with sales to support outbound infrastructure and meeting tracking.• Work with marketing to ensure campaign alignment and performance visibility.• Communicate clearly on performance results and process improvement opportunities.
Requirements
What You Need to Be Successful:• 2-4 years of experience in marketing operations, sales operations, CRM administration, or GTM support.• Hands-on experience with Salesforce, HubSpot, or similar CRM platforms.• Strong attention to detail and comfort working with data.• Experience supporting marketing automation or outbound workflows.• Ability to manage multiple priorities in a fast-moving environment.• Strong written and verbal communication skills.
Nice to Have:• Exposure to AI-enabled workflows, prompt engineering, or automation tools (OpenAI, Claude, LLM-based tools, Zapier, n8n, similar platforms).• Experience supporting or contributing to AI-driven marketing or sales automation initiatives.• Familiarity with API-based integrations or webhook workflows.• Experience with enrichment tools (ZoomInfo, Apollo, LinkedIn Sales Navigator).• Background in B2B SaaS, fintech, or high-growth environments.
Who We Are:
Since its inception in 2010, Bectran has pioneered cost-effective credit management and accounts receivable automation solutions for all sizes of organizations. Bectran's SaaS solutions - credit, collections and accounts receivable - provide seamless user experiences across various industries and empower users with robust credit evaluation services, providing more oversight, control and efficiency to companies of all sizes.
Our dedication to improving the efficiency of the order-to-cash cycle has helped companies cut down the time to process and approve credit by over 90% while significantly lowering the risk of default. We are committed to helping businesses make the transition to powerful SaaS technology solutions that save you time and money.
Compensation & Benefits:
In accordance with Illinois' pay transparency requirements, we are committed to providing clear compensation information. The pay range for this position is $65,000 - $82,000 annually. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Pay ranges are subject to change based on evolving market conditions or business needs.
In addition to competitive pay, Bectran offers a comprehensive benefits package, which includes:

• 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through Principal.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through Principal.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.

EEO Statement:
Bectran is an equal employment opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bectran embraces diversity and promotes a culture of equity and inclusion where every individual is empowered to thrive. Employees are valued for their skills, experience, and unique perspectives. This commitment is reflected in our company policies and practices and is a fundamental principle of how we conduct business.
Application Instructions:
To apply, please submit resume through the listed posting or at our webpage: https://recruiting.paylocity.com/recruiting/jobs/All/e1e0b11b-1e4a-4390-8ed5-be5ffdff3a33/Bectran-INC. Applications will be accepted until the position is filled or the posting is removed.
Applicants with disabilities may contact us at [email protected] to request reasonable accommodations during the hiring process.
As Bectran continues to expand in the Fintech SaaS industry, we are seeking intelligent, detail-oriented, and execution-driven individuals to join our team. If you are ready to build scalable systems, drive revenue impact, and grow your career at an industry-leading company, we want to hear from you!