GTM Systems Engineer

About Us:

Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.

Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.

We're looking for a GTM Systems Engineer to join Revenue Operations as a technical builder and Salesforce developer. You'll work directly with our GTM Architect and SFDC Admin/BSA to design, build, and maintain the systems that power Wrapbook's go-to-market motion—across pre- and post-sale.

The work is hands-on and technically deep. You'll write Apex triggers, build complex Flows, architect cross-object data models, and integrate Salesforce with a growing stack of AI-assisted tools—embedded in a small, high-impact team that prizes clean architecture, measurable outcomes, and building for the long term.

The right person moves fast, asks good questions, owns their work end-to-end, and knows how to turn messy business requirements into durable technical solutions.

• Design, build, and maintain Salesforce automations including Flows, Apex triggers, batch jobs, and Lightning Web Components

• Develop scalable data models and object architectures across pre-sale and post-sale GTM workflows

• Build and integrate APIs connecting Salesforce to tools across our stack (e.g., marketing automation, CS platforms, telephony, data enrichment)

• Implement AI-assisted workflows with appropriate guardrails, human-in-the-loop controls, and auditability

• Build modular, reusable components that can flex as business processes evolve

• Translate business requirements into technical specifications, ensuring clarity before a single line of code is written

• Design and execute structured UAT processes—writing test cases, coordinating stakeholder testing, and resolving issues before deployment

• Manage your own backlog: prioritize work, communicate status proactively, and flag blockers before they become problems

• Document what you build so the team can maintain it, not just you

• Instrument SLAs, funnel metrics, and operational KPIs directly in Salesforce, enabling leading-indicator visibility for the GTM team

• Identify and fix data quality issues—duplicate records, 15 vs. 18-digit ID mismatches, stale field values—that erode reporting reliability

• Build and maintain dashboards and reports that surface the right information for WBRs, MBRs, and QBRs

• Proactively identify where process breaks down in the data and bring solutions to the table

• Build from a clear spec — before you start, make sure you have one. If requirements are incomplete or shifting, surface it early rather than build through the ambiguity

• Push back on scope creep proactively: flag changes in writing, before they affect the build, and help the team understand the tradeoff

• Partner with our GTM Architect on solution design and with our SFDC Admin/BSA on delivery, UAT coordination, and post-launch stability

• 5+ years of hands-on Salesforce development experience, including Apex, SOQL, and declarative tools

• Deep proficiency in Salesforce Flows for complex automation across objects and entry points

• Minimum two Salesforce certifications required (e.g., Platform Developer I + II, or Platform Developer I + Administrator)

• Experience with data modeling, complex object relationships, and managing schema changes in production orgs

• Familiarity with Salesforce Service Cloud, Sales Cloud, and Experience Cloud

Builder Mindset

• Default to building modular, reusable systems—not one-off solutions that only work for today's requirements.

• Write clean, maintainable code and documentation without being asked.

• Understand the difference between a quick fix and a durable solution, and know when each is appropriate.

• Experience designing integrations with third-party platforms via REST APIs and reasoning about schema mapping, error handling, and data fidelity.

Requirements & Process

• Skilled at extracting clear requirements from vague requests and messy conversations.

• Proactively push back on scope creep before it happens—in writing, on the record—and do so diplomatically.

• Experience running UAT processes: writing test scripts, coordinating business testers, logging, and triaging defects.

• Manage work in a structured way (Linear, Jira, or similar) and communicate status proactively.

GTM Fluency

• Understand the end-to-end B2B GTM funnel: how leads become opportunities, how opportunities become customers, and how customers renew.

• Familiarity with the core workflows that drive revenue: lead routing, lifecycle stage management, opportunity management, and CS handoffs.

• Experience with GTM tools like HubSpot, Outreach, ZoomInfo, Salesloft, or similar.

• Ability to connect business metrics (pipeline, conversion rates, ARR) to the technical systems that produce them.

AI & Automation

• Know when to build, when to buy, and when to automate — and understand that the right answer is often a combination of all three

• Apply AI where it genuinely improves decision quality or reduces manual work; apply traditional automation where it's more reliable, auditable, or maintainable; and recognize when the fix is process or people, not technology

• When you do reach for AI, design it properly — think through the data model, the edge cases, and the guardrails, not just the feature

• Experience in entertainment, media production, or a similarly project-based industry

• Salesforce Platform Developer II or Salesforce Architect certification

• Experience with LWC (Lightning Web Components) or Visualforce

• Familiarity with Wrapbook, film/TV payroll, or production accounting workflows

• Experience implementing or integrating telephony systems (e.g., TalkDesk, Dialpad)

• Proficiency with UI/UX wireframing tools (e.g., Figma) for communicating design intent

• Prior experience in a startup or high-growth environment where requirements change and speed matters

Why Join Us

At Wrapbook, creativity meets technology — and not just in the product.

In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:

• Unlimited Paid Time Off

• Work from anywhere in Canada and USA

• Health and Dental benefits

• Up to $1,500 USD/ $2,025 CAD towards IT set up for your home

• Up to 2% matching RRSP / 401K

• Learning and Development opportunities

• Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Our Pledge to Fostering an Inclusive and Safe Workplace:

Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.

Apply Now

Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!

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