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Modifly is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. Our team of creatives, technologists, and strategists is dedicated to pushing the boundaries of digital marketing to achieve outstanding client results.
Modifly is seeking a visionary and results-driven Head of Performance Creative to lead our performance-focused creative function, producing high-volume, multi-variant assets for digital media and social channels. This role bridges strategy and execution, translating brand campaign concepts into scalable performance creative, managing the internal creative team and a freelance network, and implementing creative technologies that enable scale and speed. The ideal candidate is a strategic leader, an innovative technologist, and a hands-on creative 'do-er' who can ensure our assets drive performance and ROI.
Responsibilities
- Creative Production: Produce performance-ready assets across static, video, and dynamic formats optimized for digital channels.
- Translate brand creative into channel-specific variations aligned with testing frameworks and KPIs.
- Stay fluent in emerging platform trends (TikTok, Reels, YouTube Shorts, etc.) and best practices for short-form video.
- Team & Vendor Management: Build and manage an internal team of designers, editors, and motion specialists.
- Oversee a vetted freelance bench for overflow, niche formats, or quick-turn needs.
- Provide clear direction, feedback, and mentorship to ensure team members deliver against creative and performance standards.
- Operational Leadership: Own workflows for intake, briefing, production, QA, and delivery of assets.
- Provide estimates for new business and client scopes of work.
- Maintain visibility into timelines, budgets, and versioning across campaigns.
- Ensure creative usage rights and documentation are tracked in collaboration with Operations.
- Innovation & Emerging Technology: Evaluate and integrate emerging creative production technologies (AI-driven creative tools, automation for versioning, dynamic creative optimization platforms).
- Pilot new approaches to accelerate creative testing and scale asset output without sacrificing quality.
Requirements
- 5+ years of creative experience in performance marketing, digital media, or social-first production.
- Creative Craft: Proven ability to produce both video/motion and static assets optimized for digital media.
- Experience tailoring creative for multiple platforms: Meta, TikTok, YouTube, Display, and emerging ad formats.
- Strong portfolio that demonstrates performance-driven creative (multi-variant testing, direct-response, social ads).
- Familiarity with influencer and social-first creative workflows (UGC-style production, creator partnerships).
- Leadership & Management: Experience managing teams and/or freelance networks—giving clear direction, feedback, and mentoring.
- Track record of building scalable creative workflows and managing multiple concurrent workstreams.
- Technology & Innovation: Working knowledge of AI and emerging creative production technologies (e.g., generative AI for visuals, automated versioning, dynamic creative optimization tools).
- Ability to evaluate and adopt new tools that improve speed, cost, or creative effectiveness.
- Comfortable integrating creative workflows into project management and asset-tracking systems (ClickUp, Airtable, Frame.io, or similar).
- Collaboration & Communication: Ability to collaborate cross-functionally with Media, Social & Influencer, and Operations teams.
- Strong communicator who can present creative POVs to internal teams and external clients.
- Organized and detail-oriented, able to balance hands-on production with leadership responsibilities.
Additional Information
- Hybrid work schedule requiring 3 days a week onsite
- Medical, Dental, Vision
- 401K w company match
- 17 Paid Holidays
- Flexible PTO
As a valued member of our team, you'll have access to ongoing learning opportunities, including workshops on data analysis, advanced ad platform functionalities, and emerging trends in digital marketing. Modifly is committed to continuous learning, ensuring our team members stay at the forefront of digital marketing innovation. This role offers the chance to drive exciting projects, contribute to client growth, and grow your career in a supportive and dynamic environment.A
At Modifly, we are a diverse team of creatives, strategists, media buyers and collaborators. We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth. We start by listening, learning and collecting information. Next, we build out a customized strategy paired with meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance. Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.
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