The Insights Associate develops and executes quantitative and qualitative research plans to inform client strategies using statistical analysis and communication of findings.
About The Role
The Insights Team is an important enabling capability for the firm. Over half of the firm’s revenue is driven by client engagements that involve some form of Insights work. The Insights team members work to design both qualitative and quantitative insights that ultimately drive the strategies and recommendations made to our clients. This is a consulting and market research based role and is client facing.
This Insights role uses market research, analytic methods, and business knowledge to design, build, and interpret market research and analytical models to meet client business objectives. You will work as part of a project team across all phases of insight development – conceptualization, research design, statistical modeling and analysis, and insight development. The role uses an understanding of market research and analytical methods to address project team and client goals.
Your Day to Day- Translate key business questions into qualitative and quantitative research plans
- Develop end-to-end custom quantitative research including sampling plans and questionnaires
- Develop and execute analysis plans in service of project objectives, including statistical methodologies such as segmentation, multivariate analysis, regression, structural equation modeling, choice modeling, and experimental design
- Share and interpret outputs, analytic findings and insights with internal project and client teams
- Iterate and finalize findings into client-ready presentations
- Manage external market research vendors on research fieldwork, data collection, and data processing
- Work simultaneously on multiple projects with tight deadlines and navigate ambiguity
- Pursue proactive and effective interaction with other internal teams throughout Prophet and help improve = tools, methodologies, and processes
- Degree with strong background in quantitative methods, market research, or behavioral sciences (e.g., Market Research, Statistics, Psychology, Behavioral Economics/Decision Sciences) OR one or more years of experience in a fast-paced quantitative market research arena/role
- Experience applying quantitative, qualitative, and market research techniques to business problems
- Strong conceptual understanding of research and analytic methods such as segmentation (e.g., factor/cluster, latent class modeling), regression & structural equation/pathway modeling, choice modeling (e.g., MaxDiff Scaling, conjoint modeling), experimental design, among others
- Proficient in executing two or more of the above methods using statistical software packages such as SPSS, Latent Gold, Stata, R, Python and/or Sawtooth
- Proficient knowledge of Excel & PowerPoint
- Ability to draw insights from data and compellingly communicate results and illustrate recommendations to a “lay” audience
- Strong written and oral communication skills
- Strong project management and organization skills
- Demonstrated comfort using AI tools (e.g., ChatGPT, Claude, or similar) to support research, synthesis, and drafting of materials.
- Basic grasp of business & brand strategy a plus
Location: Chicago
Salary Range: $80,000-95,000
Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.
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