Lead the implementation of clickstream and event tracking across digital platforms, ensuring robust data quality and integration with various marketing tools.
About Brillio:
Brillio is one of the fastest growing digital technology service providers and a partner of choice for many Fortune 1000 companies seeking to turn disruption into a competitive advantage through innovative digital adoption. Brillio, renowned for its world-class professionals, referred to as "Brillians", distinguishes itself through their capacity to seamlessly integrate cutting-edge digital and design thinking skills with an unwavering dedication to client satisfaction.
Brillio takes pride in its status as an employer of choice, consistently attracting the most exceptional and talented individuals due to its unwavering emphasis on contemporary, groundbreaking technologies, and exclusive digital projects. Brillio's relentless commitment to providing an exceptional experience to its Brillians and nurturing their full potential consistently garners them the Great Place to Work® certification year after year.
Lead Analytics Engineer (Clickstream)
Job requirements
- We are looking for a Lead Analytics Engineer with strong experience in clickstream, event instrumentation, and digital analytics implementation to build and scale customer behavior tracking across web and app platforms. This role focuses on designing robust event schemas, CDP integrations, and activation pipelines using mParticle, Mixpanel, and paid media ecosystems.
- Lead clickstream and event tracking implementation across web and digital touchpoints.
- Design and manage event schemas, identity resolution, and data quality within mParticle/Mixpanel.
- Partner with product, CX, and analytics teams to translate business requirements into scalable tracking solutions.
- Enable funnel analysis, conversion tracking, and end-to-end customer journey measurement.
- Build and activate paid media audiences via CDP integrations (Meta, Google, TikTok, DV360).
- Troubleshoot tracking, SDK, API, and data discrepancies; enforce tagging and governance best practices.
- Provide technical leadership, code reviews, and documentation for analytics implementations.
- Qualifications
- 6–10 years in analytics engineering, MarTech, or digital analytics implementation.
- Strong hands-on experience with clickstream data, event instrumentation, and CDPs (mParticle, Mixpanel).
- Experience with SDKs, tagging frameworks, identity management, and data contracts.
- Working knowledge of Node.js or PHP (Laravel); basic React understanding preferred.
- Familiarity with cloud platforms (AWS/GCP) and modern deployment practices.
- Experience with paid media audience activation and MarTech integrations.
- Strong problem-solving skills and ability to lead cross-functional analytics initiatives.
- Education
- Bachelor’s or Master’s Degree in Engineering, Computer Science, Information Systems, Mathematics, or related discipline.
- Know more about DAE: https://www.brillio.com/services-data-analytics/
- Know what it’s like to work and grow at Brillio: https://www.brillio.com/join-us/
- Equal Employment Opportunity Declaration
- Brillio is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation.
- #LI-AY1
Key Responsibilities
Know what it’s like to work and grow at Brillio: Click here
Top Skills
AWS
GCP
Mixpanel
Mparticle
Node.js
PHP
React
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