Lead Director, Enterprise Sports Sponsorship Strategy & Operations

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

At CVS Health, our ambition is to be America’s most trusted health care company by simplifying health care for all. We live our values by showing compassion and empathy, operating with transparency and integrity, innovating with purpose, and prioritizing safety and quality in all we do.

CVS Health is transforming its approach to sports sponsorships, leveraging marquee partnerships as strategic enterprise assets to strengthen our brand and drive business impact. As Lead Director, Enterprise Sponsorship Strategy & Operations, you will serve as a critical strategic partner to the Executive Director and play a central role in building and scaling a best-in-class sponsorship function.

In this role, you will drive strategic clarity, operational excellence, and cross-functional alignment across the sponsorship portfolio. You will partner closely with leadership to synthesize complex inputs into clear priorities, shape executive-level narratives, and ensure the function operates with focus, rigor, and measurable impact.

You bring a deep understanding of stakeholder management within a complex enterprise, recognizing sponsorships as a uniquely powerful platform that connects and influences a broad ecosystem of internal and external partners.

This role is ideal for a highly strategic operator who thrives at the intersection of strategy, communication, and execution—and is energized by bringing clarity, alignment, and momentum to complex, high-visibility initiatives.

This is a remote or hybrid role depending on location and open to candidates based in the US only.

Key Responsibilities:

Strategic Planning & Executive Partnership:

Partner closely with the Executive Director to shape sponsorship strategy, define priorities, and translate enterprise goals into actionable plans. Develop executive-ready materials and recommendations that clearly articulate strategy, progress, and impact to senior leadership.

Executive Communications, Stakeholder Alignment & Strategic Storytelling:

Synthesize inputs from across the sponsorship function into clear, concise, and compelling executive updates. Translate complex initiatives into strategic pillars and narratives aligned to enterprise priorities, ensuring senior leaders have clarity on direction, performance, and impact.

Team Operations & Governance:

Serve as a central point of coordination for the sponsorship function—driving prioritization, operating rhythms, and governance. Establish effective processes, forums, and ways of working to enable a highly coordinated, high-performing team.

Communications Integration:

Lead the development of a unified approach to sponsorship communications across internal and external channels. Partner with Brand and Communications teams to ensure consistent messaging, storytelling, and amplification of key initiatives.

Measurement & Performance Excellence:

Oversee the design and implementation of measurement frameworks, KPIs, and dashboards. Ensure consistent tracking and reporting across the portfolio, and translate insights into clear, actionable recommendations for leadership.

Cross-Functional Collaboration:

Work closely with Brand Strategy, Activation, Insights, Communications, Merchandising, and other key partners to ensure sponsorships are fully integrated and aligned to enterprise objectives. Navigate and activate a complex stakeholder ecosystem, recognizing sponsorships as a central hub with far-reaching impact across the organization.

Operational Excellence & Capability Building:

Identify opportunities to improve processes, tools, and capabilities across the sponsorship function. Help scale the operating model and embed best practices as the team grows.

Stakeholder Engagement:

Act as a trusted advisor to senior stakeholders, building strong relationships and driving alignment across the organization. Ensure clear communication, transparency, and shared understanding of priorities and performance.

Required Qualifications

• 10+ years’ experience in strategy, operations, marketing, consulting, or partnership management
• 5+ years’ experience leading or supporting enterprise-level initiatives with regular exposure to senior leadership (e.g., executive updates, business reviews), with experience translating sponsorship strategy into clear activation plans and measurable KPIs, with ability to track and optimize performance
• 5+ years’ experience managing or influencing multi-million-dollar partnerships, programs, or budgets, with accountability for value and measurable results
• 5+ years’ experience in sports sponsorships or partnership-led marketing, including work across leagues/teams, brands, and agency partners, with strong working knowledge of sponsorship fundamentals (rights & assets, activation, partner value, measurement)
• Track record of building operating models, governance, or planning processes that drive clarity and execution
• Exceptional communication skills, with demonstrated ability to synthesize complex inputs, frame priorities, and deliver clear, executive-level narratives
• Proven experience developing materials and leading communication with senior executives
• Deep understanding of stakeholder management in a highly matrixed organization, with ability to navigate competing priorities and drive alignment across a broad set of partners
• Strong strategic thinking and problem-solving skills with ability to translate vision into execution
• Proven ability to lead complex, cross-functional initiatives in a highly matrixed organization
• Experience developing operating models, governance frameworks, and planning processes
• Demonstrated expertise in performance measurement, KPI development, and reporting
• Strong project management and organizational skills, with attention to detail

Preferred Qualifications

• Strong knowledge of the sports industry and the business of sport, including leagues, teams, media, and partnership ecosystems
• Experience in sports sponsorships, partnerships, or integrated marketing
• Experience working within a large, complex enterprise environment
• Familiarity with brand, communications, and media functions
• Strong influencing skills and ability to drive alignment without direct authority
• Comfort operating in a fast-paced, evolving environment
• Masters Degree

Education

Bachelor’s Degree or equivalent experience

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.