Lead Product Management Manager

DIRECTV is seeking a seasoned Product Manager with deep experience with OEM Product integrations for streaming applications and a strong foundation in business development and strategic planning. This role will be responsible for building partnerships with strategic partners to assess opportunities, build out the business case, build out the executive pitch and stakeholder it through the prioritization process to transition to execution and delivery.  This role sits at the intersection of product, marketing, and financial strategy, driving long-term product direction while optimizing capital allocation across the marketing organization.

The ideal candidate combines product intuition, analytical rigor, and financial acumen, with the ability to build external partnerships, influence executive stakeholders and translate strategy into measurable outcomes.

Key Responsibilities

Strategic Product Leadership

• Define and drive long-term product strategy for streaming experiences, aligned with business growth and market positioning.
• Conduct ongoing market, competitive, and consumer analysis to inform roadmap prioritization.
• Build strong relationships with 3rd party partners while developing opportunities.
• Partner with executive leadership to shape multi-year product vision and investment strategy.

Capital Management & Marketing Alignment

• Lead capital allocation planning across the marketing organization, ensuring efficient deployment of budget against growth initiatives.
• Develop frameworks to evaluate ROI on marketing spend, including Development Capital, Operational Expenses, marketing costs around Acquisition, Retention, and Engagement, and Partner Fees.
• Collaborate with Marketing, Finance, and Growth teams to optimize customer acquisition cost (CAC) and lifetime value (LTV).

Product & Business Development Integration

• Identify and evaluate strategic partnerships (content, distribution, platform integrations) that enhance DIRECTV’s portfolio of products.
• Support deal modeling, business cases, and go-to-market strategies for new initiatives.
• Translate business development opportunities into scalable product features and experiences.

Analytics & Performance Management

• Establish and monitor KPIs tied to product performance and capital efficiency.
• Leverage data to drive decision-making, experimentation, and forecasting.
• Present insights and recommendations to senior leadership with clear financial and strategic implications.

Cross-Functional Leadership

• Serve as a bridge between Product, Marketing, Finance, Analytics, Development Factories, Ad Sales and Business Development teams.
• Influence without authority across complex organizational structures.
• Mentor junior product managers and contribute to product excellence standards.

Required Qualifications

• 3 – 5 years required, 8+ years desired experience in Product Management, with significant exposure to streaming platforms (i.e. Roku, Amazon FireTV, Samsung TV, Google TV, Apple TV, Vizio, and LG).
• Proven track record in strategic product planning and execution at scale.
• Strong background in business development, partnerships, or corporate strategy.
• Experience managing or influencing marketing budgets, capital allocation, or financial planning.
• Demonstrated ability to translate data into actionable strategy.

Preferred Qualifications

• MBA or equivalent advanced business degree.
• Experience in D2C streaming, OTT platforms, or digital media ecosystems.
• Proven track record of building external partnerships from ideation to value delivery.
• Familiarity with growth marketing levers (performance marketing, lifecycle, retention).
• Strong financial modeling and unit economics expertise.
• Experience working in highly matrixed, fast-paced environments.

Core Competencies

• Strategic thinking and long-range planning.
• Financial acumen and capital efficiency mindset.
• Data-driven decision making.
• Executive communication and stakeholder influence.
• Deep understanding of streaming user behavior and monetization models.

Success Metrics

• Improved ROI on marketing capital allocation.
• Growth in subscriber acquisition, engagement, and retention.
• Execution of high-impact strategic initiatives and partnerships.
• Alignment of product roadmap with long-term business objectives.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote; Preferred locations include El Segundo, CA, Dallas, TX, and New York, NY.

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $122,194 - $221,818

Low (N1): $122,194 - $183,241

Mid (N2): $128,625 - $192,885

High (N3): $141,488 - $212,174

Top (N4): $147,919 - $221,818

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.