Lead product manager owning identity, authentication, registration, and onboarding for free streaming. Define strategy, roadmap, requirements, KPIs, and lead cross-functional execution to optimize acquisition, activation, and retention. Partner with engineering, design, analytics, security, and business stakeholders to deliver and measure improvements across authentication and onboarding funnels.
Group O Marketing is seeking a highly organized and detail-oriented Product Marketing Manager to shape Engagement & Revenue Marketing Strategy for genre-specific subscription plan subscribers.
This role will be responsible for driving engagement with linear and premium content across genre subscription plan products to increase base package and bolt-on revenue and reduce subscriber churn. Requires the ability to manage strategic campaigns across Email, SMS, dotcom and in-app; including learning new platform capabilities to deliver automated in-app journeys (leveraging Braze CRM).
This role will work cross functionally with key stakeholders (governance, CRM, Engagement Marketing, Revenue Marketing) to develop modern marketing strategies that drive product engagement, retention and revenue opportunities. They will lead various initiatives with a focus on automation and personalization to optimize across multiple KPIs.
Key Responsibilities
The ideal candidate:
- Works proactively and relatively independently to develop an initiative roadmap
- The ideal candidate will experience campaign development and marketing campaign strategies in an automated environment. The key goal is to reduce churn
- Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre subscription plan subscribers
- Acts as the Marketing lead for Genre Plan strategies, representing the team’s best interests and exhibit best practices while operating in cross-functional work streams
- Develops a close feedback loop to team/marketing leadership for program updates and to overcome obstacles as needed
- Has a focus on effective customer communication, automation-first mindset, and solution-oriented thinking
- Can manage multiple priorities to oversee and collaborate on various campaign initiatives at the same time
- Launches strategies with measurement plans in mind to enable performance tracking against KPIs (product engagement, revenue, and subscriber retention)
- Uses customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys
- Expert in marketing strategy in creating marketing campaigns in Braze
- Functionality in Braze is most important with in-app marketing
This role requires close partnership with analysts and stakeholders to develop testing strategies and demonstrate incremental value (i.e. churn mitigation, product engagement, campaign conversion.) They will have ownership over campaign performance and support business cases (cost / benefit analysis) to drive value for the subscriber base and the enterprise.
Jobs Qualifications
Required Experience:
- Experience building app-based messaging strategy that leverages a CRM’s marketing automation and personalization strategies (journeys, automated content libraries/DAMs, personalized recommendations). Braze CRM experience preferred; but experience automating strategies within other CRMs will be considered
- Engagement or revenue strategy experience with an app-based streaming or SVOD subscription service preferred, but experience with engagement or revenue strategy for other app-based companies will be considered
- Autonomously leading enterprise strategic initiatives (examples of discovery work, strategy/roadmap development, and strategic implementation)
- Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap)
- Proven record of accountability to deliver initiatives in alignment with program roadmap
- 2+ years communications or campaign strategy experience for large to midsized enterprise with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred)
Required Skills:
- Must be able to effectively work and collaborate cross functionally with key stakeholders & leaders from across the enterprise to define and implement opportunities (Governance, CRM, Engagement Marketing, Revenue Marketing)
- Must be able to effectively communicate program updates, performance, strategy and roadmap with senior marketing leadership (AVP/VP)
- Executive decision making – Autonomously make decisions regarding: data / insights required, testing roadmap, strategic implementation that drive greatest enterprise value
- Understand when to use escalation as a tool to gain additional marketing leadership guidance or for help overcoming roadblocks
- Sufficient understanding of building business cases, and strong ability to develop and implement strategic testing plans
About
At Group O, it’s our employees who we value most. That’s why we provide a supportive environment where employees are given every opportunity to excel. Group O offers a wide variety of careers with room for professional growth and advancement, and we are always looking for motivated individuals to join our team. At Group O, our employees’ health and well-being is equally as important as the work they perform. We back up that philosophy by providing a competitive benefits package that supports now and for their future.In 1974, Bob Ontiveros saw an opportunity to live the American dream and build a company for himself and his family. 50 years later, the packaging company he originally founded out of the back of his station wagon - Group O is ranked by the United States Hispanic Chamber of Commerce as one of the top five Latino-owned businesses in the country. Group O has gained prestige for helping Fortune 500 companies like Samsung, Michelin, Caterpillar, and PepsiCo turn their most complex business challenges into centers of profitability and efficiency. Headquartered in Milan, IL, Group O employs over 1,200 employees.
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