Lead- Product Marketing Manager

At Aftershoot, we’re building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world.

From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic.

We’re a fast-growing, passionate team backed over 100K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and team who truly believe in our mission.

Our mission is clear: Become the default companion for every photographer in the world.

If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we’d love to meet you.

Let’s create the future of AI in photography, together.

🚀 Your Mission:

As a Lead- Product Marketing, you’ll be the driving force behind Aftershoot’s product marketing strategies. Your mission is to connect Aftershoot’s innovative tools with photographers worldwide by leading go-to-market strategies, creating impactful messaging, and driving user adoption. You’ll collaborate across teams to bring new products and features to life while ensuring they deliver value to our customers.

🎯 What You Will Do:

• Craft Product Positioning: Define and communicate Aftershoot’s unique value propositions and messaging to resonate with our target audiences.

• Lead Go-to-Market Strategies: Develop and execute comprehensive GTM strategies for product launches, updates, and campaigns that drive business impact.

• Understand the Market: Conduct market research, analyze competitors, and gather user insights to inform strategies and highlight differentiators.

• Collaborate Across Teams: Work with Marketing, Product, Engineering, and Customer Success teams to align on priorities and ensure seamless launches.

• Plan and Execute Campaigns: Drive impactful marketing campaigns to increase awareness, new user growth, and adoption.

• Track and Optimize Performance: Use data-driven insights to measure success, report on KPIs, and refine strategies to deliver results.

• Engage with Customers: Foster strong relationships with users, leveraging their feedback to improve marketing initiatives and the overall product experience.

💪 What We're Looking For:

• Experience: 8+ years in product marketing, digital marketing, or a similar role, ideally in SaaS or creative industries.

• Strategic Vision: Proven ability to design and execute go-to-market strategies that drive measurable results.

• Collaborative Leader: Excellent at working across teams to align on goals and deliver results.

• Customer-Centric Approach: Passion for understanding and addressing user needs to create value.

• Data-Driven Mindset: Strong analytical skills to evaluate performance metrics and inform decisions.

• Communication Skills: Excellent written and verbal communication to effectively share strategies and results.

• Industry Knowledge: Familiarity with photography or creative industries is a strong advantage.

• English - Excellent English skills to communicate with our global audience.

🌟 Why Join Us?

• Growth Opportunities – Work with an innovative, high-performing team and contribute to an evolving industry.

• Creative Flexibility – Flexible, remote-friendly schedule to support your best work.

• Supportive Environment – Resources for learning and growth, including educational allowances and the potential to attend industry events.

• Health & Balance – Competitive salary and benefits that support your health and well-being.

• Community Impact – Join a team that’s passionate about supporting photographers and encouraging creativity.

We're looking for a leader with a take-charge attitude and a mindset to do something that impacts an entire industry! If you don't want to be yet another cog in the system and want to work on innovative and challenging problems, we'd be excited to have you.

What Happens After You Apply?

1️⃣ Phone Screen – If your profile looks like a fit, our People team will reach out for an intro call.

2️⃣ Team Interview – Chat with one of your future teammates to dive deeper into your experience.

3️⃣ Task Round – Show us how you think and solve a real-world problem.

4️⃣ Bar-Raiser Interview – Meet our leadership team for a final evaluation.

5️⃣ Offer! – If it goes well, we’ll extend a formal offer and welcome you on board.

You will work with:

Captain: Rasheed

Teammates: Arshia, Yash, Kanika and the rest of the Aftershoot team.