Create engaging newsletters for law students and early-career legal professionals by developing content strategies, conducting interviews, and balancing humor with professionalism.
Objective
To support the development of an ongoing newsletter content strategy aimed at prospective and current law students, as well as early-career legal professionals. The goal is to engage this audience with timely, informative, and approachable content that aligns with their academic and career journey.
Profile OverviewThe client operates a law school admissions support website with a growing audience of students navigating the application process, transitioning into law school, or beginning their legal careers. They are seeking a writer with strong newsletter experience, ideally with an understanding of higher education or legal pathways. Interviewing alumni and drafting semi-timeless and timely content are key components.
Scope- Commitment: Estimated 6–12 newsletters per month.
- Duration: 12-month ongoing relationship preferred.
- Content Type: A blend of evergreen and time-relevant newsletters, ranging from 500–1000 words.
- Develop engaging, lightly humorous, and easy-to-read newsletters tailored to different stages of a legal education journey.
- Create both evergreen content (e.g., “6 months after graduation”) and current updates (e.g., monthly insights).
- Conduct interviews with alumni or relevant subjects as needed.
- Collaborate primarily with the co-founder, with occasional input from a small internal team.
- Operate independently with minimal oversight after initial onboarding.
- Assist in transforming a casual email touchpoint into a branded, strategic content initiative.
- Proven experience writing newsletters (preferably in the education, career, or legal sectors).
- Comfortable conducting interviews and incorporating insights into written content.
- Ability to balance humor and professionalism in tone.
- Self-directed and capable of working independently.
- Bonus: Background in law school or graduate education process.
The client runs a well-established online platform supporting law school applicants and early-career lawyers. Their mission is to guide users through the complex educational path to becoming a lawyer with timely, valuable, and personable content. Their team is small and collaborative, valuing independence and creativity.
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