Lifecycle Marketing Manager

The team

As a Lifecycle Marketing Manager, you will support one of SoFi’s largest business verticals, helping to optimize existing programs and develop new ones to nurture users through the process of funding a Personal Loan. We are looking for a skilled marketing professional who can develop and execute lifecycle marketing plans and work cross-functionally across Marketing, Product, and other business leads to deliver against shared business OKRs. Your goal will be to deliver meaningful business outcomes through data-driven insights and relevant, personalized communications and experiences.

What you’ll do:

• Lead the development and execution of lifecycle strategies to acquire new SoFi Personal Loan members.
• Collaborate with cross-functional teams, including Marketing, Product, Data Science, and Business Unit Leadership to ensure alignment of marketing efforts with product and business goals.
• Plan and launch personalized, multi-channel campaigns (email, push, in-app, SMS) to guide members through early stages of their SoFi Personal Loan journey.
• Contribute to and manage an experimentation roadmap for performance optimization, analyzing campaign performance and optimizing based on key performance indicators (KPIs).
• Drive campaign automation and personalization, leveraging audience and performance insights and integrating Intelligence tools to build and optimize high-performing always-on campaigns.
• Report on lifecycle channel, campaign and program performance, sharing insights with Marketing and Business Leadership.
• Collaborate with Data Science partners to develop reporting frameworks, track marketing performance metrics, and provide actionable insights and recommendations for ongoing optimizations to stakeholders.
• Direct campaign priorities with the Lifecycle Marketing Operations team. 

What you’ll need:

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience) 
• 5 +years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
• CMS experience (ideally Braze)
• An ownership mindset with a proactive approach to problem-solving and a natural curiosity to explore new possibilities.
• A proven track record of driving lifecycle marketing strategy with a focus on leading acquisition and early engagement programs that convert new members into active and high-intent users.
• Strong analytical chops with experience using various testing methodologies.
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous experimentation roadmaps.
• Comfort running at a fast pace and pivoting with changing business needs
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.

Nice to have:

• MBA or other advanced degrees
• Previous tech or fintech industry experience
• Experience with Tableau, Amplitude and AI-led experimentation & optimization