Lifecycle & Retention Marketing Manager

About the Role:

The Lifecycle & Retention Marketing Manager will execute and optimize email, SMS, subscription and loyalty lifecycle programs that support customer retention and lifetime value growth.

This role is equally strategic and executional. You will be surfacing insights based on consumer behavior, coming up with campaign concepts and being highly hands-on. You’ll write briefs for your campaigns, work with cross-functional teams to gather the assets and data you need, build out new segments and automations and analyze lifecycle program performance. You will work closely with the Director of Retention to implement the retention strategy and ensure lifecycle initiatives drive measurable impact. This role reports to the Director of Retention.

About You:

• You’re highly organized and detail-oriented. You don’t miss a beat. People around you can trust that when you’re given an assignment, it’s handled.

• You’re self-directed. If you don’t know, you ask. If you haven’t heard back, you follow up. If you can’t find something, you ask around until you do.

• You take ownership and feel accountable for the retention program's success, not just for sending an email on time.

• You know how to go from idea to delivery with little guidance. That said, if you’re not clear, you’re not ashamed to ask for guidance.

Expectations of you in your role:

Strategic:

• Develop holistic understanding of our customer personas via independent research and partnering with other teams 

• Pitch new content ideas that drive customer retention & topline revenue

• Make strategic decisions on copy and design, in partnership with copywriter & designer. 

• Make strategic decisions on audiences, in partnership with Director

• Identify areas of opportunity across customer journey and execute via Email/SMS, Loyalty and/or Subscription program

• Manage external agency and contractor partners, ensuring they’re delivering on time and on brand

• Develop content calendar for Email/SMS, Loyalty and Subscription program

• Experience building out complex segmentation. Build accurate audiences & maintain consistency across sends

Analytical: 

• Create and maintain weekly and monthly lifecycle dashboards

• Assist with cohort analysis and performance tracking

• Identify insights and optimization opportunities that support retention curve improvement, and implement your recommendations

• Surface performance anomalies or underperforming segments

• Drive Monthly A/B testing roadmap run tests across subject lines, creative, offers, cadence, and timing

• Track engagement, conversion, and retention metrics

Creative: 

• Communicate visual identity & brand effectively to copywriters & designers to develop on-brand assets

• Generate compelling copy that resonates with our core consumer, as needed

• Source creative inspiration from aspirational brands as well as peer brands

• Be willing to experience with AI to generate assets in a pinch

Required Experience

• 4–6 years of experience in lifecycle, CRM, email, or retention marketing, ideally for a fast-growing subscription business in the D2C ecommerce space

• Experience with Email & SMS platforms such as Klaviyo, Postscript or similar

• Strong comfort with data and spreadsheets

• Comfortable working in a fast-paced, entrepreneurial environment

• Experience managing external agency partners and contractors

• Familiarity with Shopify ecosystem

• Experience in DTC, CPG, beauty, or wellness is strongly preferred

Nice to have

• Agency experience

Location: Chicago preferred
Reports to: Director of Retention
Type: Full-time, Exempt

Salary: $90k-$100k

Our salary ranges are based on competitive pay for our company’s size and industry and are one part of the total compensation package. Individual pay decisions are ultimately based on several factors, including role qualifications, experience level, skill set, geography, and internal equity considerations.

Black Girl Vitamins is an equal opportunity employer and values diversity and inclusion. We are committed to maintaining a work environment that is free of discrimination and harassment and that provides equal opportunity for all employees and applicants regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.