Manager - Digital Programs

POSITION SUMMARY

The Manager of Digital Programs will play a pivotal role in executing RealTruck’s digital transformation roadmap. This position will lead the planning, coordination, and delivery of cross-functional initiatives that enhance the company’s global ecommerce and marketing technology ecosystem, including efforts across both D2C and B2B channels. This position bridges strategy and execution by translating enterprise priorities into actionable programs, aligning business and technology teams, driving adoption of AI-driven tooling, and ensuring measurable outcomes. This role will be responsible for managing complex digital initiatives within ecommerce or consumer brands, possesses an understanding of B2B commerce dynamics and thrives on bringing clarity, structure, and progress to fast-moving organizations.

CORE FUNCTIONS

Program Management & Delivery

• Lead the planning and execution of multiple concurrent digital initiatives, including ecommerce platform enhancements, technology integrations, and process improvements – spanning domestic and international D2C and B2B sites.
• Lead the integration and migration programs supporting international ecommerce sites, including infrastructure alignment, phased multi-country rollouts, and post-launch validation.
• Develop and maintain detailed project plans, timelines, and deliverable tracking, ensuring global program visibility across regional stakeholders.
• Proactively identify risks, dependencies, and roadblocks spanning multiple countries (compliance, localization, payments, data residency), and work cross-functionally to resolve them.
• Ensure that programs are delivered on time, within scope, and aligned with defined objectives, factoring in country-level nuances.

Cross-Functional Collaboration

• Serve as the primary liaison between business, marketing, and technology teams globally.
• Translate strategic goals and requirements — including global and country-specific objectives — into executable project plans and milestones.
• Coordinate resources and stakeholders to ensure alignment on priorities, timelines, and deliverables.
• Facilitate clear and proactive communication across internal and external partners

Ecommerce Platform Enablement

• Support digital initiatives related to ecommerce platform optimization, site experience, and system integrations across both D2C and B2B environments, including international implementations.
• Leverage understanding of modern digital commerce ecosystems to recommend scalable, future-ready solutions that support multi-language, multi-currency, and compliant international expansion.
• Partner with internal technology teams and external vendors to align technical requirements and implementation timelines.
• Help identify opportunities to improve customer experience, conversion, and operational efficiency.

Governance & Reporting

• Develop and maintain consistent frameworks for tracking milestones, risks, and outcomes.
• Deliver executive-level reporting and insights to ensure visibility into progress, challenges, and performance across domestic and international programs.
• Establish and uphold standards for global program governance, documentation, and communication.
• Use data and KPIs to evaluate program success and guide continuous improvement.

Change Management & Enablement

• Support the rollout and adoption of new tools, systems, and processes across business teams.
• Develop clear documentation, communication, and light training materials tailored for global distribution and localized adoption where needed.
• Partner with stakeholders to ensure operational readiness and long-term sustainability of new capabilities.
• Foster a culture of collaboration, accountability, and innovation across cross-functional teams.

Leadership & Strategic Influence

• Provide vision and leadership for global digital programs, ensuring alignment with enterprise priorities and long-term growth objectives.
• Act as a trusted advisor to senior stakeholders, influencing decision-making and championing digital transformation across the organization.
• Foster a culture of accountability, collaboration, and innovation, empowering cross-functional teams to deliver high-impact results.
• Mentor and guide project teams, promoting professional development and knowledge sharing.

MINIMUM QUALIFICATIONS & REQUIREMENTS

Education and Experience

• Bachelor’s degree in business or related field is required. MBA is preferred.
• 7+ years of experience in program or project management within digital, ecommerce, or technology transformation environments required with a minimum of 3 years of leading a team; auto aftermarket experience a plus.
• Experience managing initiatives across ecommerce platforms (experience with Shopify Plus or similar enterprise commerce solutions preferred).
• Experience with B2B ecommerce platforms, digital tools, or dealer portals strongly preferred.
• Strong understanding of digital commerce architecture, marketing technology, and cross-functional delivery processes.
• Experience working across matrixed organizations with multiple stakeholders and external vendors.
• Familiarity with project management tools such as Jira & Confluence a plus.

Skills, Abilities, and Knowledge

• Understanding of emerging technologies and their impact on business models and operations
• Demonstrated ability to understand retail metrics and the impacts of what drives P&L performance to ensure programs are delivering profitable sales and consumer growth
• Decisive individual who displays effective communication, organization, analytical, negotiating, and problem-solving skills; not afraid to take calculated risks and offer point of view
• Ability to influence others and build strong, productive partnerships with partners; history of eliminating barriers to achieving goals by way of relationship building
• Ability to freely move between strategic activities to day-to-day tactical execution without pausing
• Financial understanding of marketing ROI and impact on the business
• Strong people leader with a passion for developing others

Travel

Occasional travel may be required.

COMPETENCIES

• Value-based Leadership Behaviors - Demonstrates empathy and compassion towards team members; Develops others and contributes to succession planning; Regularly acknowledges and recognizes; Encourages open communication fostering environment where ideas are freely shared; Creates a collaborative environment; Leads by example demonstrating commitment to teamwork; Sets high standards for accountability; Clearly communicates expectations; Provides support and finds solutions to challenges; Provides frequent feedback; Long term thinker; Fosters creativity and encourages team to explore new ideas; Promotes continuous growth; Celebrates innovative ideas and thinking.
• Builds Organizational Capability - Able to develop the skills, knowledge, processes, technology, resources and organizational structure within an organization to enhance its overall performance and competitiveness in line with the overall strategy; Evaluates an organization's strengths and weaknesses, identifies gaps between the current state and the desired future state, and then develops a plan to address those gaps; Identifies the skills needed to support the desired capabilities, and provide training programs and other opportunities for employees to develop those skills.
• Brand & Business Acumen - Knows the purpose of each function and how they play a role linked to the organization’s strategy; Knows key components of how businesses work and how organizations make money; Keeps up with current brand and portfolio product/services knowledge along with possible future trends in the organization and external competition; Uses knowledge of business drivers and how strategies and tactics play out in the market to guide actions.
• Innovation Management - Is good at bringing the creative ideas of others to market; has good judgment about which creative ideas and suggestions will work; has a sense about managing the creative process of others; can facilitate effective brainstorming; can project how potential ideas may play out in the marketplace.
• Situational Adaptability - Picks up on situational cues and adjusts in the moment. Readily adapts personal, interpersonal, and leadership behavior; Understands that different situations may call for different approaches; Can act differently depending on the circumstances.
• Strategic Mindset - Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Thought Leadership - Leverages their deep knowledge on specific areas of the business to generate alternative views, innovative ideas and insightful points to discussions that influence and inspire others; Effectively contributes to strategic discussions; Leads others in the thinking around a given topic along with influencing others to think differently about a specific topic; Has authentic curiosity and is open to listening to others and learning more; Is sought out by others in the company and/or industry for insights and advice.

SUPERVISOR RESPONSIBILITIES

Manager+: Plans, organizes, evaluates, and directs the employees within the department function. Has direct reports.

PHYSICAL REQUIREMENTS

This role is subject to sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally, and all other sedentary criteria are met.

Visual Acuity

The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes. 

Working Conditions

This position operates in an office environment. This role routinely uses standard office equipment.

 About RealTruck

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000+ associates operate from 35+ facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.

Perks That Go the Extra Mile :
At RealTruck, we take care of our people—because they drive our success. Enjoy great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match (eligible the first of the month after you start). Need balance? We’ve got wellbeing days and parental leave. Want to grow? Take advantage of educational reimbursement. Plus, earn referral bonuses and score exclusive employee discounts on RealTruck products. Great benefits. Great people. Even better careers.

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