Develops and executes integrated marketing campaigns to drive membership acquisition, engagement, retention, education participation, and revenue. Responsibilities include audience segmentation, member journey development, multi-channel campaign management, messaging, content strategy, digital marketing, SEO, social media, lead generation, performance analysis, budget management, and cross-functional collaboration. The role also manages marketing planning processes, agency partnerships, and promotional initiatives while optimizing campaigns through data, research, and emerging AI and automation tools.
Who we are? As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide.
Our Culture
- CAP employees make a meaningful difference by partnering with colleagues customers and members on challenging and rewarding work
- CAP provides its employees with an energetic and collaborative work environment and encourage opportunities to further develop their skills—offering reimbursement for educational programs and participation in events that enhance your skills
- We offer a generous compensation and benefits package, 401K, and more -- visit Careers at the CAP for more details
Brief Description
The Membership Marketing Promotions Manager helps lead the development and execution of fully integrated marketing strategies and campaigns that drive member acquisition, engagement, and retention. This role focuses on delivering measurable value to members by promoting CAP’s full portfolio, including membership benefits, education offerings, and events through clear, compelling, and audience-focused marketing.
Specific Duties
Primary Duties and Responsibilities:
- Help develop the execution of integrated marketing strategies to drive membership growth, engagement, and retention aligned with organizational goals and KPIs
- Help define audience segments and member journeys to improve targeting, personalization, and overall member experience
- In partnership with agencies plan, execute, and optimize multi-channel campaigns (digital, email, content, events) to support membership and education offerings
- Partner with stakeholders and cross-functional teams to align marketing initiatives with member needs, business priorities, and Voice of the Member insights
- Develop clear, compelling messaging that communicates CAP’s value proposition and ensures brand consistency across all channels
- Establish and drive scalable marketing planning frameworks and processes that enable agile, collaborative campaign development.
- Oversee content strategy and creation to support thought leadership, education, and member engagement
- Manage digital marketing efforts, including website content, SEO, GEO, social media campaigns, and lead generation strategies to drive visibility and conversions
- Analyze campaign and member data to measure performance, optimize outcomes, and inform strategic decisions
- Collaborate with internal teams to support lead generation, conversion, and revenue goals
- Support marketing and promotion of education programs, events, and business development initiatives
- Manage marketing budgets and allocate resources to maximize impact and ROI
Knowledge/Skills Required/Preferred
Personal:
- Analytical, interpretive, evaluative, and constructive thinking
- Strong written and verbal communication skills
- Ability to identify problems and work quickly with team members to create solutions or communicate changes with a positive approach
- The ability to lead, educate, and influence people across different departments
- Coordinate/manage projects, meetings and cross-functional teams
- Keeps up with current, innovative marketing strategies
- Builds strong partnerships through collaboration with internal and external business partners
Professional:
- Stays current on emerging marketing technologies and trends (e.g., AI, automation, personalization tools), proactively identifying opportunities to enhance performance and member experience
- Demonstrates a test-and-learn mindset, applying innovative approaches and new tools to optimize campaigns, improve efficiency, and drive measurable results
Technical:
- Proficiency with Microsoft 365 products
- Google Analytics
- Qualitative and Quantitative Market Research/Analysis
- ChatGPT, CoPilot, and other AI tools and agents
Education/Experience
Education
- College degree required, MBA or other advanced degree preferred
Experience
- 3+ years in progressively complex, results oriented marketing management
- Associations or healthcare experience is a plus
Additional Criteria
Up to 10% of travel required including some weekend travel
Candidates are required to live within 75-miles of Northfield, IL and meet in-office requirements.
Salary: $100,000 - $128,000
Equal Opportunity Employer The CAP is an equal opportunity/affirmative action employer, providing equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, creed, color, religion, sex, gender identity and/or expression, national origin, age, ancestry, disability or genetic information, military status, sexual orientation, marital status, citizenship status, order of protection status, homelessness, or any other characteristic protected by federal law and the applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Applicants have rights under Federal Employment Laws: Family and Medical Leave Act Equal Employment Opportunity Employee Polygraph Protection Act
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