Manager, Product Marketing

Company Description

At Bosch Automotive Aftermarket, we believe in creating a work culture that embodies our core values of grow, enjoy, and inspire. Our Automotive Aftermarket division provides diagnostic and repair shop equipment, spare parts, and repair solutions for passenger cars and commercial vehicles worldwide. Our Automotive Service Solutions operations supply testing and repair-shop technology, diagnostic software, service training, and information services.

As a member of our team, you will have the opportunity to grow your skills and knowledge while working with cutting-edge technology. We want you to enjoy what you do and feel inspired to contribute your best to our customers and to the growth of our business. We believe that by cultivating a work environment that encourages personal and professional growth, enjoyment, and inspiration, we can achieve great things together.

Join us at Bosch Automotive Aftermarket and help us shape the future of mobility!

Job Description

As the Manager of Product Marketing you will have the responsibility for the Go-to-Market strategy, driving continued growth and profitability within the Technical Goods business unit. (Gasoline and Diesel Systems, Electronics and Steering Systems)

You will lead a team of product marketing professionals that work cross-functionally with Regional Business Units, Sales, Marketing Communication, Logistics, Customer Service, Business Development, Legal and Finance & Controlling, with a clear focus on achieving market share wins.

In more detail, as the Manager of Product Marketing, you will be responsible for:

Product Strategy:

• Conduct market and competitor assessments, combining quantitative analysis and qualitative feedback.
• Represent market insights internally to Product Management, focusing on user-centricity.
• Develop product positioning strategies to leverage Bosch brand and drive category growth.
• Create effective marketing support materials that communicate product value propositions.  Ensure that material supports sales in customer acquisition.
• Ensure that all go-to-market teams have access to compelling and up-to-date sales collateral.
• Design and implement partnership programs to enhance sales efforts.

Sales Growth:

• Define long-term profitable growth plans and strategies.   Analyze market for growth potential, identifying new market requirements, opportunities, and risks.
• Support customer acquisition projects in collaboration with the sales team.
• Create marketing communication activities to support broad market penetration across various channels to reach workshops.
• Collaborate closely with Sales, Business Unit, and Controlling teams on business planning and forecasts.  Develop counter measures to keep business plans on track.

Margin Management:

• Develop price positioning strategies to maximize profitability while remaining competitive.
• Monitor and steer EBIT results, triggering counter-measures as needed.
• Ensure effective control of marketing budgets and take corrective actions to meet financial objectives.

Additional Responsibilities:

• Coach, lead, and develop team members, providing feedback on marketing strategies and leadership behaviors.
• Motivate the team to continuously challenge the status quo and improve processes.

Qualifications

Education

• Bachelor's Degree with proven, strong business and marketing background
• Master/Graduate Degree in Business or Marketing is a plus

Work Experience

• 5+ years of leadership experience, preferably in the Automotive Aftermarket, leading & inspiring high-performance teams
• Well developed product management and product marketing experience
• Experience in P&L and Margin management
• Experience on Price Management
• Proven strategy development and strategy implementation

Strong entrepreneurial Mindset

• Target- and profit orientation
• Demonstrating initiative
• Willingness to take calculated risks
• Able to adapt to new situations
• Strategic/visionary thinking
• Market- and customer focus
• Well developed financial acumen is a must
• Excellent analytical skills

Strong personality and Leadership

• Ability to inspire and motivate a team, creating an inclusive, high performance culture
• Radiating optimism and energy
• Ambition to lead
• Ability to accept challenges outside the standard job scope
• Strong interpersonal skills
• Intuition for talents

High level of social competence

• Being a cross-functional team player, driving projects and results
• Sharing knowledge openly
• Strong leadership skills based on the We Lead Bosch principles, including Diversity, Equity and Inclusion
• Good negotiation skills
• Excellent communication and presentation skills for both, small and large audiences as well as executive level, proven ability to influence and secure organizational buy-in.

Others

• Ability to effectively handle numerous, complex decisions simultaneously, across multiple teams and cultures
• Track record as a trusted advisor and business partner - driving business insights, actions, and accountability, with a customer/user first attitude
• Proficient knowledge of standard software (especially MS Excel, MS PowerPoint), SAP knowledge

Additional Information

 By choice, we are committed to a diverse workforce-EOE/Protected Veteran/Disabled.

The U.S. base salary range for this full-time position is $125,000 - $160,000. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: https://www.myboschbenefits.com/public/welcome. Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.

U.S. work authorized individuals only. Future sponsorship for work authorization not available.

All your information will be kept confidential according to EEO guidelines.