Manager, SEO/AIO

In order to meet the demands of our growth, we are hiring a Manager, SEO/AIO NA, to lead day-to-day SEO operations, and spearhead AI-enhanced search strategy on our eCommerce Team. If you are looking for an opportunity to significantly contribute to traffic and revenue growth for an innovative R&D and OEM company, this is your opportunity!

Search Engine Optimization (SEO) discipline is critical for any digitally led organization, especially those trying to expand their eCommerce performance. If you are passionate about the future of SEO and curious as to how AI will fundamentally change the rules of the game, this role is for you. This role requires an interest in content and technical setup, a strong understanding of search algorithms and ranking methods, and an innovative and exploratory spirit to dive in as this discipline evolves. Google Search Console, Google Analytics, Google Merchant Center, Adobe Analytics, Adobe Experience Manager, and Ahrefs are just a few of the programs you will get exposure to and become proficient in leveraging to drive results.

• Demonstrated success implementing day-to-day SEO, including site structure/schema, link-building, and off-site authority development, to optimize search engine results rankings

• Monitor and analyze site traffic and daily performance trends to identify key opportunities for ongoing improvement

• Develop and continuously learn and evolve necessary processes and KPIs to measure performance and identify AI optimization opportunities that keep Dyson.com ahead of the game

• Own day-to-day coordination and optimization partnering with our SEO/AIO agency

• Be a thought leader for the Dyson.com team and business amidst the current changing landscape in the search-related AI spaces

• Research and action SEO keywords to use throughout the company's digital channels

• Ability to write compelling and high-quality website content, including category and product-level content

• Update content and website links for maximum optimization and search engine rankings

• Innovate with local and global leadership to define SEO/AIO objectives, aligning strategic roadmap with broader organizational goals

• Stay abreast of latest industry trends and emerging innovations in AIO, to proactively recommend new tactics and strategies that optimize performance

• Set measurable goals that demonstrate improvement in marketing efforts

• 3+ years of experience in SEO/Digital Marketing, including leadership experience managing cross-functionally

• Familiarity with and passion to innovate alongside emerging AI platforms (ChatGPT, Perplexity, etc.)

• Excellent verbal and written communication skills, with ability to deliver compelling storytelling of key insights and recommendations

• Comfort presenting to executive leadership and key stakeholders

• Data-driven mindset and strong analytical chops to effectively optimize campaign performance and drive meaningful value for the business

• Problem-solver mentality with the ability to partner effectively with internal/external stakeholders across markets/regions

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.  

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.    
 

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter. 

Financial benefits: 

• 401K with up to a 4% match 

• Company paid Life Insurance and AD&D 

• Flexible Savings Account (FSA) and Health Savings Account (HSA) 

Lifestyle benefits: 

• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time 

• Pre-tax Commuter Benefits (applicable areas only) 

• Generous Child Care Leave Program 

• Wellness Program 

• Employee Assistance Program 

• Generous Dyson Product Discounts 

Health benefits: 

• Multi-Level Healthcare Coverage Options 

• Vision & Dental Coverage 

• Company paid Short-Term and Long-Term Disability 

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at [email protected] for more information. Dyson is an Equal Opportunity Employer.  
 

Salary: $97,600 - $109,800 annually + bonus opportunity