Marketing and Communications Manager

• Manage the ongoing development of the Valence’s brand strategy, including ownership of brand definition, style guide and affiliation of the brand with key internal and external partners, including the sponsor investment groups. 

• Collaborate directly with the ELT and GM team to develop marketing programs, design marketing strategies, and implement marketing campaigns 

• Provide leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for the organization 

• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists 

• Prepare marketing activity reports and KPI metrics for measuring program success 

• Manage web and social media footprint, including the development and measurement of analytics for tracking of content engagement 

• Develop and manage annual marketing budgets and regularly monitor expenditures 

• Work closely with IT and Sales Operations with the implementation and development of sales and marketing tools, including CRM, streamlining website to RFQs process, and digital marketing platforms. 

• Oversee all website activities including redesign strategy, content development, SEO and third-party vendor maintenance 

• Manage all social media platforms and content generation focusing on customer and employee engagement 

• Improve the customer experience by working across all company customer touch points with a strong focus on aligning company customer service teams and processes 

• Engage in all external communications, including the generation of marketing collateral, regular customer communications, press releases and other forms of written, recorded and video production 

• Work in conjunction with HR team on internal marketing efforts including internal communications plans to support engagement across the organization.  Engage with HR to establish external hiring brand and identity in the employment marketplace 

• Build strategic relationships and partner with key industry players, agencies and vendors 

• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data 

• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team 

• Model all relevant VST behaviors and values, works to assure that all efforts are in accordance with policies and procedures.  Works to effectively partner across the business and focus on development of internal / external collaboration culture. 

   

    

EDUCATION, EXPERIENCE, AND COMPETENCIES 

• Education:  Undergraduate degree in marketing, communications or equivalent.  Experience with continuous improvement a plus.  

• Experience:  3 or more years of successful and progressively increasing span of complexity and accountability in marketing and communication 

• Experience in commercial aerospace, space, defense, medical and electronics end markets a plus 
•  Competency with PowerPoint, Excel, Outlook and other Net based meeting and file sharing programs 
•  Polished and effective interactions and communications, both written and verbal, with internal and external customers a must.  
• Ability to anticipate and plan for needs of virtual leaders in a fast-paced environment. 
• Hands on and approachable leadership style, commitment to being part of a virtual team 
• Behavior and experience demonstrated with results for: 

• Communicative leadership style, able to interact positively with teams, groups and establish strong relationships with peers and customers. Strong written and verbal presentation skills; ability to read, write and/or speak other languages a plus 

• Leadership by example via energy level, diligence, assertiveness, and overall work ethic 

• Ability to work within a high velocity, autonomous and fast- business culture 

• Committed to the highest standards of personal and business ethics and conduct