Marketing Audience Specialist

This hybrid role based at our Chicago Headquarters, will drive targeted marketing efforts by identifying, segmenting, and activating audience groups across digital channels. Collaborate with marketing operations, analytics, and campaign teams to ensure the right message reaches the right audience at the right time, optimize engagement and conversion.
Essential Responsibilities

• Develop and manage audience segmentation strategies based on behavioral, demographic, and firmographic data
• Partner with analytics and data teams to define audience criteria and build actionable segments
• Collaborate with business stakeholders to align audience strategies with campaign goals and KPIs
• Extract ad hoc reports from the Enterprise Data Warehouse (EDW) to support marketing initiatives
• Automate tasks in collaboration with project leads, data analysts, and end-users
• Maintain data loads in marketing automation platform and troubleshoot failures with internal and external teams
• Ensure compliance with data privacy regulations such as GDPR and CCPA in audience management
• Support A/B testing and audience experimentation to refine targeting strategies
• Document audience definitions, workflows, and best practices for cross-functional visibility

Education
Minimum 4 Years Bachelors Degree in Data Analytics, Business, or related
Years of Experience
Minimum 3 Years of Audience segmentation, digital marketing, marketing operations or related
In Lieu of Education
6 Years of Audience segmentation, digital marketing or marketing operations
Compensation & Benefits:
Typical hiring range: $63,300 - $98,500 Annually. Actual compensation will be determined using factors such as experience, skills & knowledge.
Additional Compensation: Annual performance bonus
Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match.
Additional Benefits:

• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays
• Education reimbursement

*Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.
Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.
The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.