Senior Manager, Marketing

About the Role
CisionOne is looking for a results-driven Sr Manager Marketing to lead regional marketing efforts across North America. In this role, you’ll work closely with sales leadership to develop and execute high-impact marketing programs that align with regional priorities, generate demand, and accelerate revenue growth.

You'll lead and work hands-on with a small, agile team of field marketers, collaborating with the global marketing team to deliver integrated campaigns, live webinars, video content, and high-impact in-person events—all designed to showcase CisionOne’s value and drive business growth.

If you’re a hands-on marketing leader who thrives in a fast-paced, high-growth environment, with a passion for optimizing multi-channel campaigns and building high-performing teams, this is your chance to shape CisionOne’s regional success and make an immediate impact.

Key Responsibilities
• Lead Regional Marketing Strategy & Execution
– Develop and own the North America field marketing strategy, aligning with commercial goals and objectives.
– Partner with sales leadership to identify key regional opportunities and build marketing programs that drive pipeline and revenue growth.
– Oversee multi-channel campaigns (events, digital, content, ABM, and more) to ensure strong brand presence and lead generation.
– Monitor and optimize marketing performance metrics to continuously improve conversion rates, engagement, and ROI.
• Sales & GTM Alignment
– Act as the marketing partner to sales leadership, ensuring seamless collaboration between sales and marketing at every stage of the funnel.
– Partner with product marketing and enablement
– Partner with sales enablement and across marketing to ensure sales teams are equipped with tailored marketing assets, content, and insights to support engagement and conversion.
– Lead regional account-based marketing (ABM) initiatives to drive high-value opportunities.
• Oversee Content & Live Production Strategy
– Partner with the global marketing team to create high-quality live and video content that fuels campaigns, showcases industry trends, and highlights the value of CisionOne.
– Drive thought leadership by ensuring content is used effectively across campaigns, product launches, and sales enablement efforts.
• Team Leadership & Budget Management
– Manage and mentor a small team of field marketers, ensuring high performance and professional growth.
– Own the regional marketing budget, allocating resources efficiently to maximize impact and ROI.
– Establish best practices and scalable frameworks for regional marketing execution.

Who You Are
• Proven Field Marketing Leader – You have experience leading regional marketing efforts, developing strategy, and managing teams.
• Sales-First Mindset – You thrive in sales-aligned marketing roles and know how to drive revenue impact.
• Content-Driven – You understand the power of live and video content in creating engagement and demand.
• Data & Performance-Focused – You make decisions based on metrics, testing, and optimization.
• Agile & Innovative – You excel in fast-paced, high-growth environments and bring creative ideas to the table.

Qualifications
• 8+ years of marketing, demand generation, or regional marketing experience in B2B SaaS or tech.
• 3+ years of leadership experience, managing teams and driving high-impact marketing strategies.
• Strong track record of collaborating with sales leaders to develop and execute effective marketing programs.
• Expertise in content strategy, live event production, and multi-channel marketing.
• Proficiency in marketing automation, CRM, and analytics tools (e.g., Eloqua, Salesforce).
• Ability to manage multiple priorities, budgets, and stakeholders in a high-growth, fast-moving environment.