Marketing Growth Strategist

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
The Marketing Growth Strategist will serve as a digital marketing subject matter expert to design, launch, and optimize marketing programs that grow awareness, adoption, and revenue for the Definitive Digital Audience business.
This individual will bring deep digital marketing expertise and a growth mindset to create impactful campaigns and content targeting end customers (brands), agency partners, and adtech platforms across the healthcare marketing ecosystem. From campaign strategy, content development and execution, this role will blend creativity with data-driven decision-making to accelerate business outcomes.
Key Responsibilities:
Campaign Strategy & Execution

• Develop and execute go-to-market campaigns to grow awareness of the Digital Audience business among brands, agencies, and adtech partners.

• Design multi-channel integrated programs (email, social, events, content syndication) to generate leads and accelerate pipeline.

• Partner with sales to align tactics with revenue goals and enable customer-facing teams with the right messaging and collateral.

Content & Messaging

• Create compelling content (case studies, playbooks, blogs, webinars) that highlights the value of healthcare-specific audience activation.

• Tailor messaging to resonate with distinct audiences: brands, agencies, and adtech partners.

• Collaborate with Product Marketing to position new use cases and partnerships in the market.

Partner & Ecosystem Marketing

• Support co-marketing campaigns with agencies and adtech partners to expand reach and credibility.

• Build marketing programs that strengthen Definitive Health's role in the healthcare digital advertising ecosystem.

Measurement & Optimization

• Track, measure, and report on campaign performance across channels, providing insights to stakeholders and delivering optimizations based on insights.

• Apply a test-and-learn approach (A/B, channel mix, content formats) to optimize campaign effectiveness.

• Stay up-to-date with healthcare marketing and digital advertising trends to inform campaign strategy and positioning.

Required Qualifications

• 7+ years of B2B marketing experience, ideally in healthcare marketing, adtech, or digital media.

• Deep expertise in digital marketing, demand generation, and campaign orchestration.

• Proven track record in demand generation, partner marketing, or growth marketing roles.

• Strong writing and content creation skills with ability to simplify complex ideas and work cross-functionally.

• Understanding of digital advertising workflows, agency/brand dynamics, and the healthcare marketing landscape.

• Experience with CRM and marketing automation tools (HubSpot, Salesforce etc.)

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.