Marketing Manager

La Rabida Children’s Hospital provides specialized, family-centered health care to children with medically complex conditions, disabilities, and chronic illness. Through expertise, compassion, and advocacy we help children and their families reach their fullest potential, regardless of their ability to pay.

Our not-for-profit hospital, licensed for 49 beds, helps transition children from neonatal or pediatric intensive care to home, by providing medical, rehabilitative and developmental care, and by training families to continue treatments and manage the necessary equipment in the home. La Rabida also provides extensive rehabilitation for those recovering from wounds or burns and treatment for exacerbations of chronic conditions.

The hospital’s enhanced pediatric patient-centered medical home provides primary care to children with complex medical conditions and their siblings. Children with medical homes elsewhere come to La Rabida for specialty services. La Rabida offers a wide range of specialty services provided to children with sickle cell disease, diabetes, and many others. Children are supported in their emotional and developmental growth, particularly in cases where such growth has been interrupted by accident or disease.

Finally, La Rabida provides forensic and treatment services for children exposed to abuse and neglect, comprehensive assessments for youth in care, early intervention for children between 0 and 3 years of age. Care coordination services for medically complex children are also provided for those who are covered by a health plan and receive care from providers in Cook County

The Marketing Manager leads the planning and execution of integrated marketing campaigns that advance organizational growth, brand awareness, and service line development. This role translates strategic direction into actionable marketing plans and coordinates cross-channel tactics, including paid media, digital advertising, print, events, and activations.

The position collaborates closely with the Director of Communications & Marketing, Creative Services & Brand Manager, and Media Relations & Content Specialist to ensure campaigns are cohesive, data-driven, and aligned with organizational priorities.

Education:
bachelor’s degree in marketing, Communications, Business, or a related field required.

Related Work Experience:
Minimum of 10 years of marketing experience required; healthcare marketing experience preferred.

Licensure/Certification:
None required.

Specialized Knowledge and Skills:
• Strong understanding of marketing strategy, paid media platforms, and campaign analytics.
• Proficiency in digital advertising tools, Sprout Social, Meta Business Suite, Smartsheet, Google Ads, CRM platforms, and analytics software.
• Strong project management skills with the ability to manage budgets and timelines.
• Excellent written and verbal communication skills.
• Demonstrates analytical thinking and results-driven decision-making.
• Supports and advances the hospital's mission and core values.

La Rabida Children’s Hospital is very proud to be an Equal Employment Opportunity Employer

La Rabida is a place unlike any other. We understand the needs of families with children dealing with the most serious or complicated of conditions. With teams of the best healthcare providers in Chicago, we give continuous, comprehensive care, education, and support, helping families face their unique obstacles head-on.   

La Rabida Children’s Hospital is very proud to be an Equal Employment Opportunity Employer.