Manage marketing automation, lifecycle workflows, and marketing tech stack; own data quality and enrichment; track KPIs; run cross-functional operating cadence; prioritize and scope marketing initiatives.
About the Role
The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics, and fast-paced execution.
Reports to:
VP of GTM Operations
Pay Classification:
Full-Time, Exempt
Responsibilities
- Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements
- Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives
- Utilize data orchestration tools like RingLead to scale our record management and hygiene programs
- Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods
- Maintain and enhance data quality through enrichment tools and lead routing systems
- Define and track, along with leadership, KPIs relevant to the marketing organization
- Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows
- Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack
- Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins
- Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures
- Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks
- Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity
Minimum Qualifications
EDUCATION
- Bachelor’s degree in marketing, business, or other relevant fields preferred
EXPERIENCE
- 3+ years of experience in marketing operations or related roles
- Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders
- Ability to manage marketing programs using Asana as a project management tool
- Strong understanding of marketing automation, email marketing, and campaign analytics
- Proficiency in managing and integrating marketing tech stacks
- Proven knowledge of relevant tools and platforms
- CRM & Automation: Salesforce, Pardot
- Lead Management & Routing: RingLead, Chili Piper
- Data Enrichment: ZoomInfo, Apollo, Clay
- Analytics & Reporting: Google Analytics, Looker
- Project Management: Asana
- Excellent communication and organizational skills
- Ability to work independently and collaboratively across teams
SKILLS
- Ability to meet deadlines with a high degree of motivation
- Excellent communication skills
- Thrives in a fast-paced environment
- Ability to work individually as well as collaboratively
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