Marketing Strategy Manager

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Marketing Strategy Manager, you'll shape how we understand and engage online casino customers by turning insights into action. You'll sit at the center of customer insights, competitive intelligence, and campaign strategy, defining target audiences, influencing media mix decisions, and guiding external messaging. Working across Research, Creative, and Media, you'll translate data and trends into clear, actionable strategies that drive growth. In this role, you'll take on a wide range of business challenges, applying a flexible, problem-solving mindset to uncover opportunities and move the business forward.
What you'll do as a Marketing Strategy Manager

• Communicate clear, compelling narratives, both written and verbal, to influence and align stakeholders, synthesizing insights, business goals, and constraints into actionable recommendations.
• Develop and refine customer personas by integrating research insights, performance data, and market trends.
• Serve as a subject matter expert on online casino customers, guiding targeting, messaging, and engagement strategies across campaigns.
• Analyze competitor marketing strategies, including creative execution, messaging, and positioning, to identify opportunities and inform approach.
• Partner with Research, Analytics, and Media teams to translate customer insights into effective campaign strategies and briefs.
• Build a deep understanding of the competitive landscape and broader market trends to inform strategic direction.
• Collaborate cross-functionally to ensure consistent, customer-first strategies across channels and touchpoints.
• Take ownership of initiatives end-to-end, proactively identifying opportunities, driving work forward, and delivering results in a fast-paced, matrixed environment.

What you'll bring

• At least 5 years of experience in marketing, strategic planning, or customer insights within a business-to-consumer environment.
• Experience working with digital or technology brands.
• A data-driven mindset, with the ability to synthesize complex data into clear insights and strategic recommendations.
• Strong judgment and decision-making skills, with the ability to incorporate new information and act decisively.
• A track record of ownership and accountability, with experience driving work independently from concept through execution.
• The ability to translate customer research and data into actionable marketing strategies.
• Strong collaboration and communication skills, with the ability to influence cross-functional partners.
• A customer-first mindset and curiosity for evolving market trends and consumer behavior.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 109,200.00 USD - 136,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.