As Keeper’s B2B Customer Marketing Manager, you will focus on running customer marketing strategies and campaigns that enable us to leverage our existing business customer base as a growth engine and drive cross-sell and up-sell revenue. Our base represents a huge opportunity in terms of customer revenue and customer retention. We need a sharp, data-driven marketer who’s comfortable working across channels and teams (sales, account management/customer success, marketing, design).

You Will:

• Design and lead demand generation campaigns to increase renewals, referrals, and cross-sell and upsell opportunities.

• Create content for email onboarding, nurturing, and landing pages to focus on customer segments (size, industry, geography).

• Develop and manage our Customer Advocate Program (CAP), accelerating our pipeline of customer case studies, testimonials, videos, webinars, software comparison review site submissions, speaking at events, and media participation.

• Responsible for the promotion and planning of our virtual customer events and webinars, including driving registrants and attendees and content development. 

• Create and deliver customer newsletters, blogs, and other content addressing strategies, news, and best practices for our Admin community.

• Support product releases, messaging and content, merchandising value and business benefits to ensure our customers fully understand how we’re supporting their efforts to prevent cyberattacks and data breaches.

• Monitor customer usage patterns on our platform and provide content to our customer success managers to reinforce the benefits of underutilized functionality.

• Develop and distribute one-off issue-based client communications.

Qualifications

What You'll Bring:

• 3-5+ years of experience in B2B Marketing and Communications in a SaaS company, including digital and email marketing

• Experience with a marketing automation tool - such as HubSpot

• Passionate about technology, a fast-paced environment, and constant change

• Proven critical problem-solving ability

• Excellent prioritization skills and the ability to manage various projects and stakeholders concurrently