Brand Marketing Manager

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ABOUT US:

We build tools for 100+ brands and retailers in the ecommerce space that help them offer free two-day shipping, same-day delivery, and product expansion into new marketplaces -- keeping them several steps ahead of the curve in a rapidly changing industry.

We are a purpose and culture driven organization that prides ourselves on connectivity, equality, diversity and inclusion. We are committed to our people as a service-oriented company as our people are at the heart of everything we do.

We are Headquartered in Chicago, with offices in New York, Conshohocken, PA (Philly area), and Krakow, Poland and we operate as a subsidiary of FedEx Services.

ABOUT THE ROLE:

We’re searching for a motivated Brand Marketing Manager to contribute to this mission by proposing and executing on marketing tactics to promote the ShopRunner brand, driving customer acquisition, accelerating brand awareness, and improving brand affinity.  This role requires a blend of creativity, analytical acumen, project management, and cross functional relationship management. 

ShopRunner is intrinsically a two-sided business, B2B in that we equip top retailers (Bloomingdale’s, Saks, Neiman Marcus, etc.) with technical capabilities and access to select customers to fuel their e-commerce businesses, and B2C in that we offer our millions of members access to free 2-day shipping and returns, plus exclusive perks at our network of 100+ retailers. 
The Brand Marketing team spearheads the B2C marketing efforts in promoting ShopRunner to our members. From brand strategy and standards, to PR and sponsorships, this subsection of the marketing team encompasses all consumer facing marketing efforts, ensuring that we speak directly to our members and prospective members through an engaging lens and will work with the Director of Brand Marketing & Content Strategy and the copywriter to develop creative strategy and planning for brand and content marketing campaigns.

WHAT YOU’LL DO: 

  • Manage the ideation, production, strategy and execution of go to market strategies and multi-platform campaigns promoting the ShopRunner brand, driving customer acquisition, retention, and overall brand awareness (i.e. podcast sponsorships, social media campaigns, etc.)
  • Work closely with our agencies to develop and evolve consumer facing efforts to ensure the brands/initiatives are being well represented in all elements and executions
  • Act as point of contact with various external and internal stakeholders, leading communication and relationships, providing creative feedback and managing approvals
  • Work with the Director and Manager of Content Strategy to execute initiatives relating to brand strategy, development and standards as we continually evolve the way in which ShopRunner is represented externally
  • Contribute to creative brainstorms for both specific and overarching marketing initiatives that promote the ShopRunner brand, both for partner agnostic campaigns and in co-marketing efforts with our credit card or retail partners
  • General project management/leadership associated with marketing campaigns, driving execution from ideation and launch to stakeholder recap.

WHAT WE’RE LOOKING FOR:

  • 5-7+ years of work experience in the areas of product marketing, brand marketing, or consumer marketing, preferably at a tech or ecommerce company. Experience in growth marketing ideal. 
  • Hands on experience building and executing go to market strategies and 360 marketing campaigns 
  • Analytical acumen and curiosity – you enjoy using data to drive your decisions and you enjoy turning data into insights
  • Skilled in Google Slides/Powerpoint, Excel/Google Sheets is a must, Adobe Creative Cloud is a plus
  • An entrepreneurial and scrappy approach (i.e. “no job is not my job” attitude), willing to roll up your sleeves and find creative ways to get things done
  • Creativity, a passion for storytelling/content, and an interest in fashion and retail  
  • Experience with Facebook Ads Manager and Google Analytics 
  • Strong organizational skills, detail oriented, and an ability to work within a fast-paced environment
  • Ability to prioritize and manage work based on varying timelines

WHAT WORKS HERE:

In a lot of ways, we embody the best things about startup culture. We are self-starters who know how to build something from nothing. Someone who is both independent and values collaboration will be successful here.

We want you to bring your whole human self to work every single day. We accept you for who you are and consider everyone on an equal opportunity basis without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

At the highest of levels, its objective is to make marketing a reason to partner with ShopRunner, not just a value add. On the day to day, the Marketing team is building deep relationships with our retailers, developing strategic, creative marketing approaches + campaigns to achieve retailer goals, executing those strategies, and deriving insights to inform future approach.

We want you to bring your whole human self to work every single day. We accept you for who you are and consider everyone on an equal opportunity basis without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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The beauty of our office is you can get everything you need, without ever having to leave the building. Food, post office, gym.... take that, winter!

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