Chief Marketing Officer
Keeper is hiring an accomplished, world-class Chief Marketing Officer to lead the Keeper Marketing Organization team. This is a hybrid opportunity and will periodically require on-site work in our Chicago-based global headquarters.
Keeper’s cybersecurity software is trusted by millions of users around the world and thousands of Enterprise customers. Join one of the fastest-growing cybersecurity companies and be responsible for overseeing the planning, development and execution of our organization's marketing, branding, lead-generation and advertising initiatives.
About Keeper
Keeper Security, Inc., ("Keeper Security" or “Company”), the creator of Keeper®, the leading cybersecurity software, is transforming the way organizations and individuals protect their passwords, secrets and sensitive digital assets to prevent data breaches and cyberthreats. As a leading cybersecurity defense platform, Keeper helps millions of people and thousands of businesses substantially mitigate the risk of a data breach. Keeper is SOC 2 Certified, ISO 27001 Certified and utilizes best-in-class encryption to safeguard its customers. Keeper Security is backed by Insight Partners, a leading venture capital and private equity firm with $90b AUM. Insight Partners invests in high-growth technology companies that drive transformative change in their industries. Keeper's products are the highest-rated in the industry across G2, Trustpilot, PCMag and U.S. News & World Report.
The Opportunity
Keeper Security is one of the fastest growing companies in the cybersecurity industry having several million customers in over 120 countries. This is an opportunity to join a highly innovative and driven organization of A+ players and high-achievers who is led by its founders, Darren Guccione and Craig Lurey. Darren and Craig are seasoned entrepreneurs who have had several successful exits in their careers. They are product and customer-centric co-founders who spend considerable time working with customers and key industry stakeholders to identify critical unmet needs of the market and; deliver innovative software solutions to solve those needs, at speed. Their B2B product, Keeper Enterprise, is an award-winning cybersecurity software platform that unifies Enterprise Password Management (EPM), Secrets Management and Privileged Connection Management. Keeper Enterprise provides organizations with unmatched visibility, security and role-based access control across every user, on every device - to protect every website, application and system. Keeper Enterprise is one of the most effective platforms for protecting organizations against ransomware attacks, other common attack vectors and cyberthreats. By joining Keeper Security, you will be part of a career-transformative organization - one that seeks to help every team member become the best version of themselves and at the same time, working intensely as a team to deliver exceptional products and service to its customers.
Responsibilities
- Build world-class, high-velocity and high-volume demand generation programs across several GTMs simultaneously (e.g., B2C and B2B covering enterprise, mid-market, SMB, Fed/SLED) at scale.
- Continue building out the marketing organization by GTM to optimally align with the Company’s B2B global sales organization.
- Use qualitative and quantitative analysis to determine the best combination of product positioning, pricing and messaging and channel strategies for Keeper.
- Develop target personas within each GTM segment and articulate a comprehensive marketing strategy and plan to reach and win those personas - to drive high-velocity and high-volume marketing qualified leads.
- Work closely with the Chief Revenue Officer and other sales executives to generate the required MQLs for each GTM-focused sales team and market to thousands of existing customers.
- Execute B2B customer marketing to expand accounts through additional user quantities and SKUs, in order to achieve full enterprise-wide protection for customers.
- Utilize cost-effective MarTech covering marketing automation, lead scoring, sales enablement, distributed content marketing, CMS, advanced targeting techniques, affiliate marketing, channel marketing (web portal) and ABM/ABX.
- Achieve mastery of Keeper’s products, leverage key features and benefits and cover these in product marketing campaigns that target key personas and unmet needs in the B2B direct and indirect channels.
- Present the marketing operations and results to the Company’s Board of Directors at quarterly meetings.
Critical Behavioral Attributes
- Integrity. Being honest with yourself, your colleagues, your stakeholders and the market opportunity in each GTM segment and your responsibility to give your absolute best-efforts to your team and all stakeholders.
- Innovation. The ability to not fear the abyss and engage absent fear to create exceptional value and results.
- Creativity. Embracing the power of imagination, repetitive discipline and creativity to drive industry-leading marketing operations that meet the needs of our B2B sales organization.
- Boldness. To push yourself and your team out of their comfort zones to be open minded and take measured risks that will transform our industry.
- Collaboration. To operate flat, fast and efficient to work with your team in delivering critical unmet customer needs, at speed.
- Accountability. An ability and willingness to take ownership is the essential component of your commitment to achieve greatness as a leader and in helping your team members become the best versions of themselves.
- Relentlessness. You must possess a willingness to work hard - not just because hard work is essential for achieving success - but because you want to as a result of being passionate about world-class marketing leadership and achieving mastery of your craft.
- Commitment. This is a challenging opportunity that will require a high degree of focus, time and execution. You will be joining a C-level team who shares these attributes and will be available to you 24/7 - to work with you and support you. The Company recognizes and rewards exceptional performance noting it is creating substantial enterprise value, daily.
- Passion. Most importantly - you must possess true passion for your profession. This is essential because if you truly love what you do as a marketing professional, then you won’t mind investing the time and effort to achieve success. We are on a collective mission to create the best Company in our industry by creating and delivering the absolute best products and service to our customers. Passion, coupled with our diversity, are two most important drivers of our success.
Requirements
- A demonstrated track record of success in ever increasing leadership roles within the marketing department, along with 5+ years proven experience as Chief Marketing Officer.
- Have a successful track record of owning and leading out all marketing efforts in the cybersecurity and/or SaaS industry.
- Exceptional at leading, empowering and managing teams as well as cross-collaborating with other teams covering sales and design.
- Creative but at the same time, analytical with an ability to embrace accurate, timely reporting, budgeting and KPIs.
Education
An undergraduate degree is required and certification in the product management (and marketing) framework is desirable. Most importantly, the candidate must have deep marketing experience across various GTM segments, marketing tactics (including exceptional training in demand-gen, search and PPC advertising), targeting ICPs and reporting.
Compensation
Highly competitive which shall consist of base salary, annual bonus, stock options and benefits.
Benefits
- Medical, Dental & Vision (Inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401k (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above market annual bonuses
Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Classification: Exempt