CRM Marketing Analyst at Walgreens
Develops and implements direct marketing campaigns to support acquisition, retention and engagement across best in class loyalty and personalization initiatives. The analyst will support and cultivate productive partnerships with Advanced Analytics, Digital Marketing Strategy, Merchandising, Loyalty, and in-house Creative teams to drive business objectives and marketing goals.
- Performs and implements daily operational activities that impact discrete components / processes of the specified Customer Loyalty and Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing and promotion and/or consumer research such as:
- Creating deep dive analyses to study key area trends.
- Participating in development and enhancement of standard initiatives to optimize consumer awareness, market share, overall efficiencies and support specified work function initiatives.
- Participating in development of new programs and enhancing current programs to meet performance objectives.
- Running ad-hoc analyses to identify and recommend innovative options to drive business strategy.
- Performing research to identify industry trends and best practices.
- Evaluating key area trends and developing/implementing innovative programs/improvements.
- Analyzing performance against departmental objectives.
- Participating in monitoring departmental strategies and objectives.
- Identifies and determines likely reasons for problematic causes. Prepares accurate documentation and communication to effectively facilitate elimination of problems / roadblocks as they occur and create efficient fixes.
- Collaborates cross-functionally to accomplish activities. Interacts with internal and external peers and/or managers to exchange semi-complex information related to assigned activities.
- Constructively challenges current methods to identify areas of improvement and deliver improved results.
- Participates in and contributes to departmental meetings by adding relevant input to assist in driving program results.
- Works on small projects and may lead some project work streams, as necessary. Gathers and updates necessary information and communicates to appropriate parties. Ensures assigned initiatives are completed within budget and on time to meet business units’ needs.
- Works to develop knowledge and understanding for area of responsibility.
Walgreens (walgreens.com), one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), a global leader in retail and wholesale pharmacy. Walgreens is proud to be a neighborhood health, beauty and retail destination supporting communities across the country, and was named to FORTUNE* magazine’s 2019 Companies that Change the World list. Approximately 8 million customers interact with Walgreens in stores and online each day. As of August 31, 2019, Walgreens operates 9,277 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, along with its omnichannel business, Walgreens.com. Walgreens also provides specialty pharmacy and mail services and offers in-store clinics and other health care services throughout the United States, most of which are operated by our health care strategic partners.
- Bachelor's Degree OR High School Diploma / GED and at least 3 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis.
- Experience with MS Office Suite.
- Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
- Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
- Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.
- Willing to travel up to 10% of the time for business purposes (within state and out of state).
- Master's Degree OR MBA.
- Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
- Experience establishing and maintaining relationships with individuals at all levels of the organization, in the business community and with vendors.
- Knowledge of SQL
- Knowledge and use of marketing technology tools