Develops and implements direct marketing campaigns to support acquisition, retention and engagement across best in class loyalty and personalization initiatives. The analyst will support and cultivate productive partnerships with Advanced Analytics, Digital Marketing Strategy, Merchandising, Loyalty, and in-house Creative teams to drive business objectives and marketing goals.
•Performs and implements daily operational activities that impact discrete components / processes of the specified Customer Loyalty and Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing and promotion and/or consumer research such as:
oCreating deep dive analyses to study key area trends.
oParticipating in development and enhancement of standard initiatives to optimize consumer awareness, market share, overall efficiencies and support specified work function initiatives.
oParticipating in development of new programs and enhancing current programs to meet performance goals.
oRunning ad-hoc analyses to identify and recommend innovative options to drive business strategy.
oPerforming research to identify industry trends and best practices.
oEvaluating key area trends and developing/implementing innovative programs/improvements.
oAnalyzing performance against departmental goals.
oParticipating in monitoring departmental strategies and goals.
•Identifies and determines likely reasons for problematic causes. Prepares accurate documentation and communication to effectively facilitate elimination of problems / roadblocks as they occur and create efficient fixes.
•Collaborates cross-functionally to accomplish activities. Interacts with internal and external peers and/or managers to exchange semi-complex information related to assigned activities.
•Constructively challenges current methods to identify areas of improvement and deliver improved results.
•Participates in and contributes to departmental meetings by adding relevant input to assist in driving program results.
•Works on small projects and may lead some project work streams, as necessary. Gathers and updates necessary information and communicates to appropriate parties. Ensures assigned initiatives are completed within budget and on time to meet business units’ needs.
•Works to develop knowledge and understanding for area of responsibility.
Walgreens (www.walgreens.com) is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), a global leader in retail and wholesale pharmacy. As America’s most loved pharmacy, health and beauty company, Walgreens purpose is to champion the health and wellbeing of every community in America. Operating more than 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving approximately 8 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with platforms bringing together physical and digital, supported by the latest technology to deliver high-quality products and services in local communities nationwide.