Director, Consumer Growth Marketing
Founded in 2012 and headquartered in Chicago, IL, Pangea started with the mission of making money transfer simple, fair, and safe. Since then, we’ve strived to enhance security and reduce the costs and pain points of international money transfer.
As Pangeans, we value introspection, accountability, empowerment, excellence, and above all, kindness. We believe in a fierce dedication to customer experience. We know that diversity is the key to innovation and creativity. If you have a growth mindset and you thrive under pressure, you’re a great fit for our team!
As leader of the Marketing team, you will drive consumer acquisition for our top-rated mobile apps in a high-growth environment using a full marketing mix, including search, social, affiliate, and display. Reporting to the Head of Product and Marketing, you will systematically improve the efficiency of proven marketing channels and grow new channels to hit ambitious goals. The ideal candidate knows how to connect with an audience, has a creative mind, and lives and breathes data. They will thrive in a fast-paced environment, effectively lead teams & agencies, have a roll up your sleeves attitude, and an entrepreneurial spirit.
RESPONSIBILITIES
- Plan, optimize and deploy multi-million dollar budgets across all performance marketing channels to hit ambitious CAC & acquisition goals.
- Methodically test, launch and scale each efficient growth channel, including paid search, social, SEO, mobile app installs, affiliates, influencers, etc.
- Cross-functional project management. Exhibit exceptional organization and attention to detail to build a framework for identifying opportunities, prioritizing experiments, scoping projects & managing dependencies.
- Track, analyze and communicate outcomes. Rally your team around ambitious acquisition and ROI goals and crisply communicate progress and insights to executives and across the company.
- Lead and mentor a performance marketing team. Manage marketing functions including digital marketing, content creation, creative and lifecycle management.
- Oversee output of digital agencies. Tightly manage activities and outcomes of digital agencies executing campaigns.
- Partner with the Product team to ideate, define, build & test initiatives that improve performance across the customer journey and enhance marketing measurement & attribution.
QUALIFICATIONS
- 10+ years of experience in consumer marketing.
- Experience scaling a consumer mobile app and managing a multi-million dollar budget.
- Experience managing and mentoring multi-functional marketing teams.
- Hands-on experience with DMP/DSPs, SEM/social, landing page optimization, A/B testing & digital analytics platforms.
- An exceptional communicator and collaborator. You work effectively with all members of the organization and can appropriately represent your function to everyone from direct reports and peers to the CEO.
- An owner mentality. You don't just work on projects, you own outcomes. While you have many ideas, you run the most promising ones quickly to the ground.
- Tenacious about optimization, process, and prioritization—people know you as exceptionally organized and detail-oriented.
- Strong analytical skills, with the ability to synthesize raw data, draw conclusions and develop actionable recommendations. Deep understanding of how to best measure and communicate digital analytics.
- Fluency with marketing experimentation, including multi-variate testing across the marketing funnel.
- Deep understanding of marketing technologies. You are able to field technical details on data flows from and to ad networks and ensure accurate attribution.
- Endless curiosity about growth marketing and customer behavior. You spend your evenings reading about performance and bring in new ideas every day.
- Desire to understand different cultures, empathetically executing marketing plans to diverse customer segments.
- Multi-cultural and/or financial services experience is a plus.
Pangea is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.