Director of Consumer Growth Marketing

Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

About Keeper

Keeper Security is transforming the way businesses and individuals protect their passwords and sensitive digital assets to significantly reduce cyber theft. As the world's leading password security platform, Keeper helps millions of people and thousands of businesses substantially mitigate the risk of a data breach. Keeper is PCMag's Best Password Manager for 2019 and 2020 and is a portfolio company of Insight Partners, a leading venture capital and private equity firm investing in high-growth technology and software companies that are driving transformative change in their industries.

Job Summary

As Keeper’s Director of Consumer Growth Marketing, you will be responsible for developing and orchestrating a demand gen plan that significantly increases consumer user acquisition and growth. As a top-rated productivity app on the Apple App Store and an Editors’ Choice on PCMag, Keeper is used by millions of users, globally. We have ambitious growth plans to scale our consumer business and are seeking an acquisition and growth marketing superstar to lead us there.

Responsibilities

  • Develop a full-funnel, multi-channel consumer user acquisition strategy and create impactful marketing campaigns to acquire new consumer users.
  • Monitor day-to-day mobile and web acquisition metrics, making adjustments where necessary.
  • Provide data-driven recommendations to scale acquisitions, efficiently.
  • Use analytical and modeling skills to understand channel economics and optimize campaign performance. Improve channel KPIs such as install volume, user registrations, ARR, LTV, CAC and LTV:CAC ratios.
  • Collaborate with internal stakeholders across Marketing and Design to develop innovative and high-performing assets across all devices and platforms.
  • Research and develop analyses on usage trends in order to understand customer behavior and deploy marketing resources more effectively. Develop a deep understanding of Keeper’s top customers to improve campaign targeting.
  • Manage internal resources and external agency partners to execute and optimize digital (Email, Paid Media, ASO) and traditional (OTT/CTV, OOH) marketing campaigns. Assess and launch other marketing channels to expand reach.
  • Evaluate and hire internal employees and external agencies as needed to support channel execution. Be a great leader that develops and retains top talent.
  • Implement a culture of continuous campaign testing and improvement across all stakeholders.

Requirements

  • 7+ years of experience in the global consumer SaaS space.
  • Deep understanding of performance marketing, content strategy and analytics.
  • Passionate about technology, a fast-paced environment and constant change.
  • Proven critical problem-solving ability.
  • Excellent prioritization skills and the ability to manage various projects and stakeholders concurrently.
  • People management and agency management experience.

Benefits

Keeper is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages

Location

Great West-Loop Chicago office with roof top deck access (and an office in sunny El Dorado Hills, CA for those who love the West Coast)

An Insider's view of Keeper Security, Inc.

What's something quirky about your company?

We've got some really great personalities in the office, nicknames, inside jokes, etc. Everyone's a big family and we care about each other. I think the quirkiest part about Keeper has to be the people. You're not going to find people like Noah with his dad jokes, Geary the Navy Seal, or Giles doing spot on impressions of everyone just anywhere!

Anne

Senior Inside Sales Representative

What projects are you most excited about?

As far as the most rewarding aspect of my work... that would be seeing the immediate result of what we do, such as seeing the new features we build getting great user reception or watching revenues tick up.

Ibrahim

Software Engineering Team Lead

What makes someone successful on your team?

We’re fortunate to have very special people working at Keeper. They make a sensational product, give our customers awesome support, and have an amazing sense of respect. People who strive for perfection and want to make tomorrow better than today will do very well here. That’s what makes Keeper the best!

Darren

CEO & Co-founder

How do you empower your team to be more creative?

I strive to provide transparency to my team on expectations and how they're performing. As long as they're meeting expectations I encourage them to get creative - there is no perfect process and the best innovation comes from trial and error! With a company growing as quickly as Keeper, there's limitless opportunity to grow and develop new skills.

Connor

Business Sales Development Manager

What projects are you most excited about?

I love the ownership I have to manage marketing campaigns that drive measurable results and grow our business. I see my work in the finished product. Also, there isn’t any red tape here, and we’re encouraged to improve all aspects of the customer journey. I feel awesome about the positive impact our products have which keep our customers safe.

Dan

Director, Digital Marketing

What are Keeper Security, Inc. Perks + Benefits

Keeper Security, Inc. Benefits Overview

Keeper offers a respected work-life balance and a career you can sink your teeth into. You'll work alongside people with a positive attitude who are empowered to make a difference and collaborate with the smartest people on the planet.

Benefits and job perks make a huge difference. At Keeper, we believe benefits are a meaningful piece of the total value proposition and part of what makes Keeper great!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

Show Stoppers - A respected work-life balance • A career you can sink your teeth into • Work alongside people with a positive attitude who are empowered to make a difference • Collaborate with the smartest people on the planet • Help dominate the cybersecurity industry which is at the center of attention around the globe.

More Jobs at Keeper Security, Inc.25 open jobs
All Jobs
Data + Analytics
Dev + Engineer
Marketing
Operations
Sales
Operations
new
Chicago
Sales
new
Chicago
Developer
new
Remote
Developer
new
Remote
Developer
new
Remote
Data + Analytics
new
Remote
Developer
new
Remote
Developer
new
Remote
Developer
new
Remote
Developer
new
Remote
Operations
new
Chicago
Sales
new
Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Keeper Security, Inc.'s full profileSee more Keeper Security, Inc. jobs