Director, Marketing - Digital Healthcare

| Chicago

Job Summary:

Responsible for strategic digital marketing direction and implementation for a new consumer-centric, start-up healthcare experience across digital and physical properties within the healthcare space. Responsible for leading, defining, implementing, and overseeing marketing strategies, policies, and initiatives for assigned functions. Collaborates closely with our core partners in the spaces of healthcare, digital product, and marketing. Identifies barriers to organizational success to drive and support appropriate change. This position works closely with the Marketing Vice President in an effort to develop and implement departmental goals, objectives, and systems that correspond with the organizational strategy.
The successful candidate will deeply be understand consumer interactions within the healthcare space, have deep healthcare knowledge/expertise and be effective working with a start-up mindset/hands-on approach while operating inside an established, trusted brand with significant national scale.

Job Responsibilities:

  • Leads the marketing team to determine and implement the strategy to recruit and activate patients and create engaging healthcare experiences.
  • Acts as the senior marketing voice in the initiative leadership team. Is responsible to identify, develop, and implement appropriate approaches, content, processes, and resources that deliver powerful marketing impact.
  • Identifies and builds organization support around marketing opportunities consistent with business objectives.
  • Provides leadership to the marketing team to drive success for the initiative and develop marketing capabilities.
  • Delivers presentations and provides reports for the business to provide marketing information which may include marketing trends, competition, new products, and pricing.
  • Works with external vendors, partners and third parties to develop and maintain positive relationships. Builds and enhances internal and external partnerships.
  • Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace.


#LI-NW14

Basic Qualifications

  • Bachelor’s degree and at least six (6) years of marketing or advertising experience OR a High School/GED and at least nine (9) years of marketing or advertising experience
  • Experience with Marketing Strategy development in a healthcare context
  • Knowledge of the methods, principles, and practices of marketing, advertising, and/or publishing including performance marketing, digital acquisition, brand marketing, and retail marketing
  • Deep industry and subject matter expertise in healthcare and driving patient outcomes
  • Experience launching new brands; finding product market fit, developing resonant brand expression, finding early adopter segments, etc.
  • Experience managing direct to consumer Omni-channel campaigns with multiple touchpoints along the customer journey
  • Experience presenting and influencing a diverse audience
  • Experience initiating and driving opportunities independently, while operating in a complex organization
  • Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives)
  • Experience with MS Office Suite.
  • At least 2 years of experience contributing to financial business decisions in the workplace.
  • At least 3 years of direct leadership, indirect leadership, and/or cross functional team leadership.
  • Willing to travel up to 15% of the time for business purposes (within state and out of state).

Preferred Qualifications

  • Bachelor's degree in a related field such as marketing, communications, or business administration.
  • Master’s degree or MBA
  • Experience within a digital Healthcare organization with outcomes & cost expertise OR within a Payor, Provider, and/or Outcomes Management organization
  • Experience working in both a large, complex organization and a smaller start-up company
  • Experience working with project/campaign budgets.
  • Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling).
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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • MVCLanguages
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Maria DBDatabases
    • OracleDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • TrelloManagement

Location

Developed and diverse suburb in N.Chicago. Opening our new Tech Office downtown at the Old Chicago Post Office in January 2020!

An Insider's view of Walgreens

What’s the vibe like in the office?

You can expect to be challenged, every day. You can also expect an extraordinarily diverse environment of collaborative professionals who are putting their talents together to fulfill the vision and mission. There are plenty of opportunities to make an impact, to grow and to learn with the team. The future of Technology is bright at Walgreens!

Carlos

Director, RunOps

What does your typical day look like?

I'm a part of the product management team where I oversee the development of complex products. A typical day for me involves juggling multiple product lines, I could easily find myself working with designers to craft mockups, defining requirements for developers, tracking development processes, or running usability tests to drive product forward.

Katrina

Sr. Business Analyst

What makes someone successful on your team?

I think the most successful individuals are those who possess two key skills 1) the ability to quickly learn and synthesize information and 2) the ability to adapt to constantly changing challenges. Given the extremely complex nature of our industry,

Emmanuel

Sr. UX Designer

How do you empower your team to be more creative?

In Rx Engineering, we are building the largest pharmacy software product suites in the industry. Innovation and quality is our DNA. We nurture through our “COOL” culture to build curiosity in new solution. We are challenged and fascinated with courage every day about this engineering journey which will change our customers’ life.

Ronnie

Director – Solution Engineering & QE

How do your team's ideas influence the company's direction?

We are faced with a host of rapid changes occurring in the healthcare and retail landscapes.. To make the most of these changes, Walgreens is adapting to the fast moving technology world of today and is committed to deploying cutting edge solutions to support our business and customers.

Doug

Senior Product Manager, Pharmacy and Retail Operations

What are Walgreens Perks + Benefits

Walgreens Benefits Overview

Walgreens offers a wide variety of benefits to eligible team members designed to support your physical, financial, and emotional well-being while helping you balance work and life. In addition to company-paid life insurance and voluntary life & personal accident insurance, the benefits below are available to our team members. To learn more visit https://jobs.walgreens.com/benefits.

Culture
Volunteer in local community
Walgreens is proud to be a Corporate Social Responsibility leader, setting the pace on some of the most important issues of our day, and our IT and digital teams are no exception.
Partners with Nonprofits
Money raised through Red Nose Day supports programs that keep children safe, healthy and educated in America and around the world.
Friends outside of work
Eat lunch together
Intracompany committees
To learn more visit https://jobs.walgreens.com/it-culture
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Every day, in a multitude of ways, the foundational principles of integrity, respect and fair dealing embraced by our founder Charles R. Walgreen inspire us.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Walgreens employees can contribute up to $500 annually to their FSA.
Disability Insurance
Disability insurance covers 6 weeks at 100% base pay, 6 weeks at 50% base pay. 50% benefit may be supplemented by PTO, frozen sick, or frozen vacation.
Dental Benefits
For dental coverage, you may choose from four plan levels ranging from a basic-only option to those with orthodontia and other major service coverage.
Vision Benefits
There are three levels of benefits for vision coverage ranging from an exam-only discount option to an enhanced PPO with both in and out-of-network benefits.
Health Insurance Benefits
You have access to competitive coverage options through the Benefits Support Center, which is the Walgreens private corporate exchange.
Life Insurance
Benefit-eligible team members are eligible for company-paid term life insurance at a benefit equal to: • 1.5 times annual base salary and $25,000 for all other hourly-paid team members
Wellness Programs
Onsite Gym
Team workouts
Walgreens team fitness initiatives include Sponsored race teams like the JP Morgan Chase Run.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Walgreens provides employees with a 401(k) matching plan called the Walgreen Profit Sharing Plan. After completing one year, we match 4% of contributions $1 for $1.
Employee Stock Purchase Plan
After 90 days of service and an average of 20 hours worked per week, you are eligible to purchase WBA stock at a 10% discount off market value.
Performance Bonus
You are eligible for a corporate bonus subject to approval by the Board of Directors (unless you are covered under another bonus program).
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Our remote work program includes work from home. Work remotely 2 days per week and/or work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
The Transportation Benefit Plan allows you to save money by paying for your transportation and parking needs with before-tax dollars and payroll deductions.
Game Room
Our game room includes Ping Pong, Foosball.
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Lunch and learns
Renewal host weekly Lunch and Learns on topics selected by our team.
Promote from within
Customized development tracks

Additional Perks + Benefits

Walgreens offers a wide variety of benefits to eligible team members designed to support your physical, financial, and emotional well-being while helping you balance work and life. To learn more visit https://jobs.walgreens.com/benefits.

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