Director of Marketing

| Chicago
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Summary

SDI’s Director of Marketing will design and operate a formalized marketing function, to drive awareness, buying preference, demand, and qualified leads to strategically grow the firm. The Director will be responsible for inbound, digital, content, and account-based marketing across targeted solution areas, geographies, and acquisitions. The Director will work closely with sales and solutions teams to ensure consistent alignment between service offerings and pursuits and brand positioning, messaging, and supporting content. The ideal candidate is proactive, innovative, and passionate about what SDI has to offer its markets, clients, and community.

Responsibilities

  • Collaborate with executives, sales, solutioning, and Delivery Executive teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing services
  • Evolve existing SDI go-to-market to incorporate new acquisitions and services, including cloud and emerging technologies
  • Conduct market analysis, customer journey/persona, and positioning/messaging exercises to serve as marketing foundational elements within a corporate marketing plan
  • Establish and manage brand consistency to ensure messaging and voice alignment for SDI
  • Management of corporate contact data to build knowledge of SDI with prospective and existing clients, including ongoing care of list data in CRM with proper segmentation and tracking customer journey
  • Design and execute demand and lead generation/nurturing campaigns across multiple platforms to produce sales-accepted leads to meet company sales goals, including events, webinars, email, digital and social campaigns
  • Oversight of the development, design, and distribution of effective SDI content, including a corporate suite of materials (i.e.: collateral, PowerPoints, white papers, one-sheets, case studies, videos, and proposal templates)
  • Identify key marketing performance metrics and analytics and tracking tools for a monthly and yearly review of the efficacy of digital and traditional marketing, website, social campaigns, and partner programs
  • Development and management of an annual marketing budget and monthly variance review
  • Conduct and internally communicate market research, forecasts, competitive analyses, and consumer trends to executive leadership, solutions, and sales, to keep teams informed of relevant information that may influence and enable emerging priorities of the firm
  • Oversight of external communications and promotion through digital, social and traditional public relations channels
  • Manage marketing activities within SDI partner channel programming, optimizing fund availability
  • Oversee the management of proposal content materials and libraries (i.e., Proposal Library, RFP standard responses, etc.)
  • Oversee professional development of marketing team personnel

Additional Responsibilities

  • Experience in marketing of IT services within the public sector and/or utility sectors
  • Experience in account-based marketing, strategy, and tactics – development through execution, using in-house talent and outside firms
  • Versed in the marketing of digital transformation, managed services, cloud, cybersecurity, professional services, IT consulting, IT infrastructure services
  • Knowledge and experience in supplier diversity programming
  • Experience in partner channel marketing - AWS, MS, ServiceNow partner programs preferred
  • Experience in corporate mergers and acquisitions post-acquisition marketing and communications
  • Well-versed in using SEO and social media strategies
  • Corporate communications experience
  • Experience working in tandem with sales within complex sales pursuits
  • Ability to translate understanding of SDI’s capabilities and the client’s needs into compelling stories
  • Exceptional writing skills and ability to write and edit concise marketing copy
  • Strong interpersonal communication skills, respect for others, good listening skills, clear writing and thinking skills, and ability to adapt to changing priorities
  • High sense of urgency
  • Demonstrated ability to multi-task, balance competing priorities across a broad range of priorities, meet project deadlines and drive tight timelines
  • A self-driven person with a desire to learn quickly and continuously
  • Ability to manage existing business processes, while introducing incremental process improvements to increase organizational efficiencies and effectiveness
  • Adobe Suite (Acrobat, Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro)

Requirements

  • 15+ years of B2G (preferred) or B2B marketing experience in professional services and technology
  • 10+ years of marketing experience working in government and/or utility industries
  • 5+ years of sales and business development, preferably in the consulting industry
  • MBA in marketing preferred; B.A. or B.S. degree required
  • Experience with CRM and marketing automation processes and tools
  • Experience in partner channel marketing - AWS, MS, ServiceNow partner programs preferred
  • Advanced organizational, analytical, critical thinking, and writing skills
  • Experience leading virtual and on-premise project teams and project environments
  • Ability to travel occasionally
  • Ability to work non-standard work hours when necessary

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

COVID-19 Vaccine Statement

This opportunity may require a COVID-19 vaccine based on SDI Presences clients’ requirements and/or guidelines in the future.

Equal Opportunity Employer Statement

SDI Presence is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. SDI Presence makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Staffing Firms

SDI Presence does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between SDI Presence and the recruitment agency or party requesting payment of a fee. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • SqlLanguages
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • SAP HANADatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • InDesignDesign
    • AsanaManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • SAP ByDesignCRM
    • MailChimpEmail

Location

SDI's HQ is located in the newly redeveloped Aon Center, overlooking Millenium Park and in the heart of downtown Chicago.
At growth-focused SDI, even the CEO finds time to be a mentor
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An Insider's view of SDI Presence

How would you describe the company’s work-life balance?

SDI supports a healthy work-life balance & offers the right tools through our wellness program to champion my health which is very essential for me as a new parent. I always look forward to our HuddleUp team outings because they boost employee morale & help coworkers (especially those offsite) to get to know each other in a non-stressful capacity.

Maria

Desktop Support Specialist

What projects are you most excited about?

I am most excited about the new Cyber Security offering we are working on for the West Coast. I hope to be a valued member of the SDI team and that we can bring a new line of business that has not been able to offer local governments without the use of partners in the past.

Wesley

Managing Consultant

What makes someone successful on your team?

SDI provides a platform that allows employees to challenge the status quo, never settling for the average who’s content with just fulfilling the context of their own roles & responsibilities. SDI has created a work environment that pushes the envelope of consistently hunting for new ways to solve a problem or self-improvement, never sitting still.

Manny

Solution Architect

What is your vision for the company?

We aim to be the IT managed services partner of choice for Chicagoland’s leading governments and private sector organizations by providing top technical talent: versed in our clients’ technologies of choice, passionate about our clients’ business, and prepared to make an impact from day one.

Mark

Chief Operating Officer

What’s the vibe like in the office?

SDI has a collaborative group of diverse and talented people who are generally very hard working and willing to go the extra mile to contribute to the success of the company. It truly is an awesome work environment and we have a leadership team that cares about the health and wellbeing of the employees.

Lola

Marketing Manager

What are SDI Presence Perks + Benefits

SDI Presence Benefits Overview

SDI Presence offers comprehensive benefits for its employees:

401K plan with a company match
Cell phone reimbursement
Company-wide quarterly profit sharing
Education reimbursement
Medical, Life, Vision, Dental, Short-Term, and Long-term benefits package
Generous PTO plan
Flexible Work Hours

Company perks include Team HuddleUp Outings, Birthdays and Anniversaries Celebration, Weekly Fruit and Snacks, Community Philanthropic Events, Wellness Seminars, Friday Afternoon Club (FAC) events and many more!

Culture
Volunteer in local community
We partner with Mercy Home and also participate in local volunteering events such as Ring Side, ALS Walk for Life, and the American Heart Association.
Partners with Nonprofits
We currently partner with the American Heart Association and Cystic Fibrosis Foundation.
Friends outside of work
Eat lunch together
Intracompany committees
SDI Presence has various internal committees such as the GREEN team.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Being MBE (Minority Business Enterprise) certified, SDI Presence's management team is as diverse as our local staff and our Chief Development Officer is focused on continuing our initiatives.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
SDI Presence employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
The vision benefits plan covers an annual exam and up to $130 for glasses and/or contact lenses.
Health Insurance Benefits
SDI Presence offers three different health plans under Blue Cross Blue Shield of Illinois.
Life Insurance
SDI Presence offers basic life insurance which is one times your annual earnings plus $25,000 to a maximum of $225,000.
Wellness Programs
Onsite Gym
Team workouts
SDI Presence's team fitness initiatives include Sponsored race teams.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
SDI Presence's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
SDI Presence provides employees with a 401(k) matching plan managed by [provider]. We match 2% of contributions up to 60% of an employee's annual gross pay.
Performance Bonus
In some cases, SDI Presence does offer a variable compensation plan.
Child Care & Parental Leave Benefits
Flexible Work Schedule
SDI Presence provides employees with a flexible work schedule that includes Summer hours, Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
SDI Presence sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
SDI Presence employees receive between 13 and 25 days per year of paid time off based on years of service. It also included a "floating holiday" in addition to PTO.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
SDI Presence offers pre-tax commuter benefits for all Illinois employees.
Company Outings
SDI Presence hosts company outings Semi-annually called HuddleUps.
Stocked Kitchen
SDI Presence's kitchen provides free coffee, and tea and fresh fruit on Fridays.
Happy Hours
Relocation Assistance
Our relocation assistance plan offers a maximum reimbursement of $5000.
Professional Development Benefits
Job Training & Conferences
SDI Presence offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $2000.
Diversity Program
Lunch and learns
SDI Presence hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Customized development tracks
Paid industry certifications
We have annual budget of up to $2,000 for paid industry certifications per person but could be more depending on position requirements.
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