Director of Marketing
About Rheaply
Founded in 2016, Rheaply, Inc. is a Chicago-based technology company with a mission to build transformative technology so that every resource finds its next use. Rheaply has developed and launched a resource exchange platform for colleagues and communities to exchange resources and materials (e.g. furniture, fixtures, equipment, and other building products), tracking cost savings and waste reduction in the process. Recently, Rheaply has been featured in Forbes, Inc Magazine, The New York Times, Nature, VERGE, and Greenbiz, among others, and has won several awards within the climate tech and social innovation space.
Rheaply has also been awarded the 1871 Disrupter Award, Most Innovative Reuse Company, 2021 Social Innovator Award from Chicago Innovation, and 2022 Environmental Stewardship Award from the Baumhart Center for Social Enterprise and Responsibility among other notable awards and recognitions.
Opportunity
As we continue to expand our business, we are seeking a talented, product-driven Marketing Director to work with our subject matter experts in our product, growth, CS, and revenue teams to become the external voice of the Rheaply’s product. In this position, you will bring clarity around a multi-faceted platform that is disrupting one of the fastest growing movements on our planet: the circular economy. This role enables you to get to know our prospects and users in the commercial enterprise, healthcare, and public sector space, and share the product development process in delightful and measurable ways to Rheaply audience: sustainability, procurement, facilities and global workplace leaders, as well as climate investors. You will organize product launches from beginning to end, build campaigns to drive awareness and lead acquisition in the market, and increase use and adoption of the platform among new and existing user groups.
The time commitment for this role will be divided as follows:
- management/operations (30%),
- content creation (20%) and
- performance marketing (50%).
In addition, in this role, you will be managing our 3 team members focused on marketing growth, as well as leading various cross-functional discussions with design centricity. This is a highly collaborative role and requires the successful candidate to be focused on creating processes and executing effectively, while taking input from peers.
Roles and Responsibilities
- Coach & Develop
- Manage, support and develop marketing team members. This will require excellent people management, performance management, and implementation of coaching in a fast-paced and rapidly changing environment, to ensure frequent knowledge sharing & development of technical expertise.
- Build, repeatable and scalable processes within the marketing team, with continuous feedback from the team.
- Ensure camaraderie is maintained within the marketing team.
- Management and Operations
- Build a deep customer understanding around material resource flows, documenting platform success, and determining how to share this with the public
- Create and track key ROI metrics to show the effectiveness of product-centric marketing programs, working closely with our Growth Marketing and Product team.
- In the sales funnel, manage the creative process for one pagers, case studies, decks, etc. to align with key content gaps by industry and circularity/material reuse examples
- Connect with and understand prospective buyers and users on the pain points to manage sales enablement content creation, working closely with our team of freelance writers.
- Content Creation
- Evangelize Rheaply’s mission through brand storytelling and copywriting around features, use cases, and products, determining how they go to market.
- Lead Generation
- Help our demand gen team understand our target market through industry research, ideating around campaigns that target how our buyers make purchasing and disposition decisions, and how to differentiate against competition to reuse: storage, liquidation, other disposition methods.
- Attend ~3 events per year, bringing our brand and product to life through experiential marketing at some of the nation’s biggest events in sustainability, tech and workplace innovation.
What are we looking for?
- You possess strong product marketing experience, with previous examples of successfully developing and driving the adoption of product messaging frameworks in B2B SaaS companies.
- 7+ years of marketing experience in SaaS or data products, including leadership experience
- Passion for understanding customers and building solutions around their pain points
- You're a skilled communicator, writer and cross-functional operator (remote and in-person). You’re adept at project management and owning projects end-to-end (bonus points for Asana experience). You can thrive in remote-heavy teams, leading cross-functional initiatives to completion.
- You’re comfortable transforming brand narratives to market needs, and educating our ideal customers around product features and capabilities. You work effectively across Marketing / Growth, Sales, CS, Product, and Engineering orgs (e.g., research, messaging, and developing collateral).
- You are comfortable presenting to audiences of all levels and sizes.
- You've collaborated around pricing and other GTM initiatives that have resulted in revenue growth
- You're curious, easy to work with, and adaptable to changing scenarios common in startups, but most of all, you turn insights from research into a springboard for action.
Minimum Qualifications
- Thrive working independently in a fast-paced, changing and exciting startup environment
- Comfortable with diving into new ideas and learning new skill sets on the fly
- Self-motivated and organized with sharp project & time management skills
- Displays critical thinking and problem-solving skills
- Goal-oriented with a positive attitude and high energy
Preferred Qualifications
- Bachelor’s Degree
- Excellent project management skills, leaning heavily on design and process tools like Figma and Asana
- A track record of strong cross-functional collaboration
- Ability to manage multiple ongoing tasks at one time through excellent organizational skills and attention to detail
What We’d Like to See from You
- You are a scrappy, motivated team player who understands the various needs of a growing company
- You believe in Rheaply’s Core Values and shall conduct your work in accordance with our values
More About Rheaply
At Rheaply, we envision a world where all assets and resources are highly visible, searchable, and reusable. Join us today to help us achieve our mission.
Rheaply, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of our activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, interns, volunteers, subcontractors.
Rheaply’s Core Values
We strive to provide the most seamless experience for our users, enabling our client organizations to achieve full utilization of their assets, thereby reducing procurement, storage, as well as environmental costs by keeping valuable resources in circulation. As a team, we pledge to execute our work in accordance with our seven Core Values
- We Listen To and Delight Our Users -- Our users are our most important stakeholders. We strive to provide the most seamless user experience and value to our users across client organizations. We do our best to have empathy for their problems and challenges. We listen to users’ feedback and provide timely responses to questions and needs.
- We Encourage Individual Team Member Growth, Innovation, And Happiness -- Our people are our most valuable assets. Rheaply’s success is dependent upon the collective drive, intelligence, curiosities and contributions of all of our team members. We care for the wellbeing of each team member and ensure that they have the support and mentorship they need to succeed at Rheaply and beyond.
- We Value Transparency, Humility, and Open Communication -- The key determinant to our successful market execution is our ability to communicate and share successes, learnings, insights, struggles, and solutions across our teams. At Rheaply, we strive to cultivate a culture of intelligence with humility. We care about hearing each member’s voice and understanding his or her unique perspective.
- We Care About Our Communities And The Environment -- Rheaply is driven by the mission to reduce our environmental footprint and accelerate our transition to a circular economy. We strive to live by our mission of promoting environmental awareness and waste reduction in our decisions and actions at Rheaply and beyond.
- We Promote A Collaborative Culture of Learning and Problem-Solving -- Rheaply is committed to finding straightforward solutions to complex problems. We are constantly learning from each other, from our clients, and from our competitors. We strive to understand problems at the microscopic level and become industry experts in building, deploying, and iterating sustainable, circular solutions.
- We Are Tenacious and We Own Our Work -- At Rheaply, we are dedicated to enabling the transition to a more circular world. We are relentless about our mission and vision. We hold ourselves accountable for our words and actions, both internally and in the market.
- We Strive To Be Helpful -- We view all the work we do at Rheaply as daily, non-stop efforts to help and support each other, our clients, our users, our partners, and our shared environment.
Rheaply, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of our activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, interns, volunteers, subcontractors.
