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Email Marketing Strategist

| Chicago
Avant is revolutionizing the world of lending by lowering the costs and barriers of borrowing for everyday people. At our core, we are a technology company that builds advanced platforms and uses custom analytics. Today, we help underserved consumers, the majority of whom get fast funding on our online platform without having to talk to anyone. Tomorrow we plan to use our world class technology and underwriting capabilities to launch new products and bank partnerships that improve people’s financial lives.
Job Description
Do you love email marketing and have a passion for building out automated customer-centric marketing programs? Avant is looking for a Email Marketing Associate that will lead the strategy, management and implementation of all email marketing campaigns, as well as being the trusted subject matter expert. Set the vision and strategy, then hit the ground running to execute your vision and monitor performance to make continuous campaigns optimizations.

What you do at Avant:

  • Lead email marketing strategy and development with the goal of driving growth, from new customer acquisition to nurturing and re-engagement campaigns.
  • Develop framework for Avants core loan product that can be scaled as additional products are supported.
  • Actively learn and apply knowledge of best practices, previous campaign performance, and your own creative ideas to improve list growth and list yield
  • Build automated email campaigns from end to end, from customer segmentation, creation of creative assets (with design team) and validation of sends. 
  • Execute a thoughtful A/B and multivariate testing regimen (subject lines, layout, creative, time + frequency, segmentation, etc.)
  • Track and report on email performance KPIs and use to drive further optimizations (Deliverability, opt out rate, click through, conversion, etc) 
  • Partner with data analytics team to ensure proper list hygiene and drive additional data needs/inputs.
  • Collaborate with legal & compliance to ensure we are growing in a responsible manner
  • Be our inhouse email communication expert, provide valuable insights across departments (ie. provide operational or transactional email enhancement)

What you might own at Avant:

  • Analyze customer behavioral data to tease out customer segmentation that drives improved yield
  • Build out content marketing capabilities to keep “out of market” customers engaged with Avant and top-of-mind
  • Create a marketing communications preference customer interface (ie. opt in/out)
  • Partner with our credit card + Powered By Avant team to build out an email lifecycle program from the ground up

Why you are fit for Avant:

  • 3-5 years work experience in Marketing, with at least 3 years of email marketing experience where you were directly responsible for a variety of email programs
  • Experience working with Responsys
  • HTML and basic CSS coding knowledge
  • Strong understanding of customer lifecycle marketing, segmentation and testing strategies
  • Strong analytical skills and ability to use data and metrics to continually optimize marketing campaigns
  • Strong project management chops to juggle competing priorities and and deliver them on time
  • A passion for problem solving
  • Working knowledge and understanding on how to navigate SQL databases
  • A self-starter - always thinking about how things can be done better and then executing on that vision (did we say optimization focused!?)
  • Naturally detail-oriented; you make sure that all i’s are dotted and t’s crossed
  • Familiarity with personal finance topics and strong interest and passion for the “fintech” industry

Why Avant is a fit for you: At Avant, we believe our values make a difference:We value, support, and help each other growWe are committed to active inclusion and diversityWe are transparent and believe the best idea winsWe succeed when our customers succeedWe get sh!t done… responsiblyAnd we keep it fun! We believe that ideas are more important than titles, everything is more fun together, everyone drives change, and everyone is an owner. While we believe the perks and benefits that we offer are terrific, nothing excites us more than having the ability to collaborate with intelligent, highly-motivated and talented people on challenging problems as we work to change the face of online lending.

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • JIRAManagement

Location

Located on Chicago's scenic riverwalk, we're surrounded by trendy restaurants, a thriving startup community, and easy access to public transportation.

An Insider's view of Avant

What’s the vibe like in the office?

The vibe is positive and encourages fun, but also strives for growth through hard work and innovation. I would also say Avant is a “come as you are” environment where people are able to bring their whole selves to work, which leads to diverse viewpoints and great ideas.

Liz

Software Engineer

How do you collaborate with other teams in the company?

Because of the nature of my role, I’m constantly collaborating and working with other teams. Program management is like being a traffic cop, at the intersections of every vertical within the business unit; I stop and start traffic, provide estimates on travel time, and route drivers down the right street if they get lost.

Molly

Customer Success Manager

What are some things you learned at the company?

The new projects we launch for our bank partners are really exciting because of all the learning opportunities they present. These projects require a substantial amount of collaboration between teams, so everyone is growing and learning from one another as we go. It's pretty awesome!

Marq

Tech Quality

What does your typical day look like?

70% of my day is working on code. 20% of my day is spent on unblocking other junior engineers or reviewing code. 10% of my day is in meetings. 100% of my day is spent having fun! =)

Hebron

Software Engineer Team Lead

What are Avant Perks + Benefits

Avant Benefits Overview

We offer group Medical, Dental, and Vision coverage, as access to a 401(k) plan, generous parental leave, commuter benefits, and unlimited vacation time. We have a free gym on site at our Chicago office and other great perks like daily free lunch, a fully-stocked kitchen with beer on tap, casual dress code, a game room, and company happy hours.

Culture
Volunteer in local community
We love being in Chicago! We'll run donation drives for local schools, pack lunches for city shelters, host events for young people interested in fintech, and whatever else comes up!
Eat lunch together
Intracompany committees
Like the Diversity & Inclusion Committee and the Fun Committee, to name a few.
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
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