Email Marketing Strategist

| Chicago
Avant is revolutionizing the world of lending by lowering the costs and barriers of borrowing for everyday people. At our core, we are a technology company that builds advanced platforms and uses custom analytics. Today, we help underserved consumers, the majority of whom get fast funding on our online platform without having to talk to anyone. Tomorrow we plan to use our world class technology and underwriting capabilities to launch new products and bank partnerships that improve people’s financial lives.
Job Description
Do you love email marketing and have a passion for building out automated customer-centric marketing programs? Avant is looking for a Email Marketing Associate that will lead the strategy, management and implementation of all email marketing campaigns, as well as being the trusted subject matter expert. Set the vision and strategy, then hit the ground running to execute your vision and monitor performance to make continuous campaigns optimizations.

What you do at Avant:

  • Lead email marketing strategy and development with the goal of driving growth, from new customer acquisition to nurturing and re-engagement campaigns.
  • Develop framework for Avants core loan product that can be scaled as additional products are supported.
  • Actively learn and apply knowledge of best practices, previous campaign performance, and your own creative ideas to improve list growth and list yield
  • Build automated email campaigns from end to end, from customer segmentation, creation of creative assets (with design team) and validation of sends. 
  • Execute a thoughtful A/B and multivariate testing regimen (subject lines, layout, creative, time + frequency, segmentation, etc.)
  • Track and report on email performance KPIs and use to drive further optimizations (Deliverability, opt out rate, click through, conversion, etc) 
  • Partner with data analytics team to ensure proper list hygiene and drive additional data needs/inputs.
  • Collaborate with legal & compliance to ensure we are growing in a responsible manner
  • Be our inhouse email communication expert, provide valuable insights across departments (ie. provide operational or transactional email enhancement)

What you might own at Avant:

  • Analyze customer behavioral data to tease out customer segmentation that drives improved yield
  • Build out content marketing capabilities to keep “out of market” customers engaged with Avant and top-of-mind
  • Create a marketing communications preference customer interface (ie. opt in/out)
  • Partner with our credit card + Powered By Avant team to build out an email lifecycle program from the ground up

Why you are fit for Avant:

  • 3-5 years work experience in Marketing, with at least 3 years of email marketing experience where you were directly responsible for a variety of email programs
  • Experience working with Responsys
  • HTML and basic CSS coding knowledge
  • Strong understanding of customer lifecycle marketing, segmentation and testing strategies
  • Strong analytical skills and ability to use data and metrics to continually optimize marketing campaigns
  • Strong project management chops to juggle competing priorities and and deliver them on time
  • A passion for problem solving
  • Working knowledge and understanding on how to navigate SQL databases
  • A self-starter - always thinking about how things can be done better and then executing on that vision (did we say optimization focused!?)
  • Naturally detail-oriented; you make sure that all i’s are dotted and t’s crossed
  • Familiarity with personal finance topics and strong interest and passion for the “fintech” industry

Why Avant is a fit for you: At Avant, we believe our values make a difference:We value, support, and help each other growWe are committed to active inclusion and diversityWe are transparent and believe the best idea winsWe succeed when our customers succeedWe get sh!t done… responsiblyAnd we keep it fun! We believe that ideas are more important than titles, everything is more fun together, everyone drives change, and everyone is an owner. While we believe the perks and benefits that we offer are terrific, nothing excites us more than having the ability to collaborate with intelligent, highly-motivated and talented people on challenging problems as we work to change the face of online lending.

Read Full Job Description

Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • TypescriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • JIRAManagement

Location

Located on Chicago's scenic Riverwalk. It’s home to nearby trendy restaurants, a thriving startup community, and public transportation.
222 N. LaSalle Street, Chicago, IL 60601

What are Avant Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
More Jobs at Avant27 open jobs
All Jobs
Finance
Data + Analytics
Dev + Engineer
Legal
Marketing
Operations
Product
Sales
Developer
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Product
new
Chicago
Developer
new
Chicago
Finance
new
Chicago
Finance
new
Chicago
Finance
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Marketing
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Product
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Operations
new
Chicago
Product
new
Chicago
Finance
new
Chicago