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Lead Digital Marketing

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Discover. A brighter future.

With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

Job Description 

Responsible for managing web environment design, user experience, deployment, development, and maintenance activities. Performs quality assurance testing of web sites and web applications.

This position is for a Lead, Digital Marketing within the Consumer Banking Deposits organization. This candidate will support the Marketing Technology (MarTech) strategy, implementation and roadmap for Deposits Acquisition Marketing. This candidate will directly work with the Deposits MarTech team as well as participate in cross-functional enterprise workgroups. This candidate will be responsible for the intake and prioritization process of MarTech projects, authoring in Adobe Experience Manager (AEM) and maintaining marketing tags in Signal and Adobe Launch.

The ideal candidate for this role will have a strong technical proficiency of MarTech as well as the capability to integrate this into the overall marketing strategy.

Responsibilities

  • Manage the intake and prioritization process for user stories to support MarTech activities

  • Implement 1st and 3rd party marketing tags within Signal and Adobe Launch

  • Lead the effort for website updates through authoring within Adobe Experience Manager (AEM) based on business requirements submitted in user stories

  • Provide support as necessary on additional MarTech projects including conversion rate optimization (CRO) and customer data platform (CDP) integration

  • Partners with stakeholders to refine user and business requirements. Processes requirements into web channel strategy, features, and information architecture.

  • Leads the web site governance process and tracks the health of the site. Utilizes analytics and other data to optimize the site.

  • Advises on the user experience and ensures consistent representation of the brand across digital platforms.

  • Identifies and resolves risks and vulnerabilities detected in the web environment.

Minimum Qualifications

At a minimum, here’s what we need from you:

  • Bachelor's Degree in Liberal Arts, Sciences, Business, Technology, Computer Science, or related quantitative field

  • 4+ years of experience in Business, Marketing, Communications Integrated Marketing, Web Design, Web Development, UX, or related field

  • In lieu of a degree, 6+ years of experience in Business, Marketing, Communications Integrated Marketing, Web Design, Web Development, UX, or related field

Preferred Qualifications

If we had our say, we’d also look for:

  • 6+ years of experience in Business, Marketing, Communications Integrated Marketing, Web Design, Web Development, UX, or related field

  • 2+ years of experience with Adobe Experience Manager and Adobe Launch

  • Comprehension of the Web and Web technology (HTML, CSS and basic JavaScript)

  • Experience with the full Adobe Suite of Products (Adobe Target, Adobe Analytics and Adobe Launch and Adobe Experience Manager)

  • Ability to build and interpret analytics reports and dashboards

  • Experience with customer data platforms (CDP) such as Segment

  • Experience with WordPress

  • Experience with Google services including AdWords, Search Console, and Google Analytics

  • Experience with AdTech Tools (Campaign Manager, SA360)

  • Experience with technical SEO analysis, site analysis, and reporting

#LI-EB1

What are you waiting for? Apply today!

The same way we treat our employees is how we treat all applicants – with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.

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Photo of Deepak Sevak.
Deepak Sevak
VP of Payments Infrastructure Products and Program Management
BALANCE IS KEY
A supportive environment for pushing the envelope
Deepak Sevak’s team thrives in an adaptive, innovative culture. Recently, they launched a program for the digital modernization of Discover’s network authorization platform, with the goal of building a decoupled cloud-based architecture — ensuring new, more efficient payment capabilities make it to market faster. Despite the constant race of technology, his team doesn’t sacrifice their sanity. “We foster a culture that drives a balance of spending time with loved ones and leveraging that happiness back into work. That drives the energy of an adaptive, innovative fintech culture,” he said.
Deepak Sevak’s team thrives in an adaptive, innovative culture. Recently, they launched a program for the digital modernization of Discover’s network authorization platform, with the goal of building a decoupled cloud-based architecture — ensuring new, more efficient payment capabilities make it to market faster. Despite the constant race of technology, his team doesn’t sacrifice their sanity. “We foster a culture that drives a balance of spending time with loved ones and leveraging that happiness back into work. That drives the energy of an adaptive, innovative fintech culture,” he said.
Our teams continue to think about how to design and architect differently, driving improvement for our customers.
Photo of Melissa Douros.
Melissa Douros
VP Digital Design and User Experience
TACKLING NEW CHALLENGES
There’s never a dull moment
Melissa Douros’ design team stays booked and busy. After recently completing a brand overhaul, they are creating a unified digital design language across the organization. As part of these efforts, they launched a new mobile app and got to see its impact firsthand. “It’s rare to see reactions to our visuals, but we did extensive user research and roadshows. There is a smile on people’s faces, a connection being made — that is what we are striving for every day.” Up next, the team will be “eliminating cold handoffs” to ensure every customer interaction is a warm experience.
Melissa Douros’ design team stays booked and busy. After recently completing a brand overhaul, they are creating a unified digital design language across the organization. As part of these efforts, they launched a new mobile app and got to see its impact firsthand. “It’s rare to see reactions to our visuals, but we did extensive user research and roadshows. There is a smile on people’s faces, a connection being made — that is what we are striving for every day.” Up next, the team will be “eliminating cold handoffs” to ensure every customer interaction is a warm experience.
This team pushes themselves and each other to try new things as we work to deliver the best for our customers.
Photo of Deepak Sevak.
Photo of Deepak Sevak.
Photo of Melissa Douros.
Photo of Melissa Douros.

What are Discover Perks + Benefits

Discover Benefits Overview

Start enjoying great benefits Day 1 — We support you with the same dedication we bring to all of our customers. Our comprehensive benefits package features first-class insurance, financial planning support and excellent perks designed to help you reach your goals and live a rich, healthy life.

Check out more of our amazing employee benefits at mydiscoverbenefits.com

Culture
Volunteer in local community
Discover’s business is built on helping people, and we invest in the community (Blessing Backpacks, Boys & Girls Clubs, Big Brothers/Sisters) to demonstrate our commitment to a brighter future.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
You can open a separate Health Care FSA (HCFSA) and contribute up to $2,650 tax-free from your paycheck to reimburse yourself for eligible out-of-pocket expenses.
Disability insurance
Employees receive Short-Term Disability Insurance at no cost.
Dental insurance
Discover offers two dental plan options — Standard and Premier — both are administered by MetLife.
Vision insurance
Discover offers two vision plan options — Standard and Premier through VSP.
Health insurance
Discover offers a variety of medical plans for you and eligible family members, so that you can choose the benefit plan that suits your needs.
Life insurance
As a Discover employee, you receive Basic Life Insurance of one times your HWEE (up to $500,000) at no cost to you.
Pet insurance
Purchase medical coverage at a discounted rate for your beloved family pet. The more pets you insure, the greater the discount.
Wellness programs
Help balance your work and personal life with a wide variety of free and discounted resource and referral services including family and relationship counseling and financial guidance.
Mental health benefits
Financial & Retirement
401(K)
You may elect to contribute 1% to 30% of your eligible base salary, commissions and bonus on a pre-tax basis, up to IRS limits every year.
401(K) matching
Discover matches up to 6% of the pre-tax contributions you make to the 401(k) Plan.
Employee stock purchase plan
The ESPP provides eligible employees with an opportunity to purchase shares of Discover common stock through payroll deductions at a 5% discount.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Discover helps eligible employees and their families with the costs of adoption by reimbursing certain expenses.
Company sponsored family events
Vacation + Time Off
Generous PTO
Discover has a Paid Time Off of 4 to 5 Weeks of paid time per year.
Paid volunteer time
Paid holidays
Discover provides 7 paid holidays.
Paid sick days
Office Perks
Commuter benefits
When you enroll in the Commuter Benefits Program at WageWorks, you’ll save on taxes on mass-transit passes, parking and other eligible expenses.
Company-sponsored outings
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Onsite gym
Discover has fitness centers and Weight Watchers® programs at all five major locations.
Professional Development
Job training & conferences
Tuition reimbursement
Discover provides tuition reimbursement and a full-ride bachelor's degree program for select online degree programs.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
View full list of perks + benefits
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