Discover. A brighter future.
With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Come build your future, while being the reason millions of people find a brighter financial future with Discover.Job Description
Responsible for managing web environment design, user experience, deployment, development, and maintenance activities. Performs quality assurance testing of web sites and web applications.
This position is for a Lead, Digital Marketing within the Consumer Banking Deposits organization. This candidate will support the Marketing Technology (MarTech) strategy, implementation and roadmap for Deposits Acquisition Marketing. This candidate will directly work with the Deposits MarTech team as well as participate in cross-functional enterprise workgroups. This candidate will be responsible for the intake and prioritization process of MarTech projects, authoring in Adobe Experience Manager (AEM) and maintaining marketing tags in Signal and Adobe Launch.
The ideal candidate for this role will have a strong technical proficiency of MarTech as well as the capability to integrate this into the overall marketing strategy.Responsibilities
Manage the intake and prioritization process for user stories to support MarTech activities
Implement 1st and 3rd party marketing tags within Signal and Adobe Launch
Lead the effort for website updates through authoring within Adobe Experience Manager (AEM) based on business requirements submitted in user stories
Provide support as necessary on additional MarTech projects including conversion rate optimization (CRO) and customer data platform (CDP) integration
Partners with stakeholders to refine user and business requirements. Processes requirements into web channel strategy, features, and information architecture.
Leads the web site governance process and tracks the health of the site. Utilizes analytics and other data to optimize the site.
Advises on the user experience and ensures consistent representation of the brand across digital platforms.
Identifies and resolves risks and vulnerabilities detected in the web environment.
At a minimum, here’s what we need from you:
Bachelor's Degree in Liberal Arts, Sciences, Business, Technology, Computer Science, or related quantitative field
4+ years of experience in Business, Marketing, Communications Integrated Marketing, Web Design, Web Development, UX, or related field
In lieu of a degree, 6+ years of experience in Business, Marketing, Communications Integrated Marketing, Web Design, Web Development, UX, or related field
If we had our say, we’d also look for:
6+ years of experience in Business, Marketing, Communications Integrated Marketing, Web Design, Web Development, UX, or related field
2+ years of experience with Adobe Experience Manager and Adobe Launch
Experience with the full Adobe Suite of Products (Adobe Target, Adobe Analytics and Adobe Launch and Adobe Experience Manager)
Ability to build and interpret analytics reports and dashboards
Experience with customer data platforms (CDP) such as Segment
Experience with WordPress
Experience with Google services including AdWords, Search Console, and Google Analytics
Experience with AdTech Tools (Campaign Manager, SA360)
Experience with technical SEO analysis, site analysis, and reporting
What are you waiting for? Apply today!
The same way we treat our employees is how we treat all applicants – with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.