Marketing Analytics Manager
Avant is revolutionizing the world of lending by lowering the costs and barriers of borrowing for everyday people. At our core, we are a technology company that builds advanced platforms and uses custom analytics. Today, we help underserved consumers, the majority of whom get fast funding on our online platform without having to talk to anyone. Tomorrow we plan to use our world class technology and underwriting capabilities to launch new products and bank partnerships that improve people’s financial lives.
We are looking for a Marketing Analytics manager that will lead our Marketing Analytics function, supporting our growth strategy across multiple products by holistically evaluating and optimizing our marketing investments. We need someone who can leverage large data sets to develop strategy proposals based on rigorous analysis.
What you do at Avant:
- Work closely with the Marketing teams to support growth, identify opportunities, and help develop infrastructure to enable data driven decision making across teams.
- Support a holistic view of marketing performance by managing our attribution models, monitoring funnel performance, and developing models for customer segmentation and content/contact preferences.
- Develop forecasts across channels,, and assess opportunity sizing for new initiatives.
- Analyze, measure and draw conclusions from structured and unstructured data sets; improving and optimizing marketing campaign effectiveness
- Prioritize analytical requests across multiple channels and products and execute in a timely manner
- Build, support and grow a Marketing Analytics function that supports multiple products across various Marketing channels.
What you might own at Avant:
- Build a customer segmentation model based on behaviors that Marketing can utilize to target customers
- Create omni channel marketing mix and attribution models
- Build a bid optimization model for our Paid search campaigns
- Analyze direct mail campaigns to optimize response and conversion rates
- Support and drive accurate data collection
- Manage and maintain attribution models for various marketing channels.
- Manage, develop and promote personal growth of a team of marketing analysts
Why you are a fit for Avant:
- Bachelor’s or Master’s degree in a field that requires quantitative analysis
- Advanced SQL, Python or R
- Proficiency with Excel or a similar analytical tool (exposure to Looker, Tableau, PowerBi or similar tools is a plus)
- Work experience in Marketing Analytics function
- Demonstrative management or leadership experience
- Experience with Marketing “tech stack” including (not limited to) Google Analytics, Tealium, Heap, Responsys are a huge plus
- Understanding of data architecture and how to structure customer and campaign data
- Ability to think strategically to understand key stakeholder requests and advocate for data-driven solutions.
- An inquisitive, logical mindset with an attention to details- they matter!
- Ability to break down complex issues into manageable pieces
- Strong written and oral communication skills with both technical and non-technical audiences
- Thrives in a fast paced and dynamic environment
Why Avant is a fit for you:
At Avant, we believe our values make a difference:
-We value, support, and help each other grow
-We are committed to active inclusion and diversity
-We are transparent and believe the best idea wins
-We succeed when our customers succeed
-We get sh!t done… responsibly
-And we keep it fun!
We believe that ideas are more important than titles, everything is more fun together, everyone drives change, and everyone is an owner. While we believe the perks and benefits that we offer are terrific, nothing excites us more than having the ability to collaborate with intelligent, highly-motivated and talented people on challenging problems as we work to change the face of online lending.