Black Spectacles
Chicago, IL

Marketing Automation Manager at Black Spectacles

| Chicago | Remote
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Are you known for your ability to execute with a high degree of expediency and accuracy, and an analytical person comfortable taking the lead? If so, Black Spectacles’ Marketing Automation Manager role may be the perfect opportunity for you to grow in your career!

At Black Spectacles, we’re a purpose driven company, aimed squarely at educating and inspiring architects across the world so they can thrive in their careers.

Our platform attracts architects around the world who want to push the limits of their industry. Our content — which includes podcasts, design tutorials and exam prep — helps architects keep pace with emerging technologies and software so they can do their best work.

Black Spectacles is Chicago-based with a fully remote staff. We are a Great Place to Work-Certified™ company and ranked #11 in Education on the INC. 5000 America’s Fastest Growing Company List in 2019. To keep that momentum going strong, we’re expanding our team of enthusiastic go-getters. We’re on the hunt for a Marketing Automation Manager to establish, implement, and perfect our marketing automation strategy while continuously seeking improvements and upholding best practices.

You will:

  • Reviewing of existing marketing campaigns across the business and automating where appropriate
  • Day-to-day management of Salesforce and integrated systems
  • Work with cross-functional teams to make enhancements and modifications to our configuration
  • Manage day to day administration tasks for and ActiveCampaign
  • Maintain/monitor all data loads/data integrations between and other systems/files
  • Ensuring our marketing automation platform (ActiveCampaign) communicates seamlessly with other parts of the business
  • Carrying out A/B testing on automated marketing campaigns to maximize results
  • Working collaboratively with other departments to ensure automated campaigns achieve company goals
  • Promote long-term growth and engagement with our target audience
  • Participate on cross-functional teams that identify/address strategic business issues across Marketing, Sales, Operations, and Data
  • Ensure reporting is created and structured to measure the business outcomes of delivered technical solutions


  • 3-5 years experience with a CRM platform, and extensive experience with features/elements, including but not limited to custom objects, fields, formulas, workflow rules, process builder, email alerts, validation rules, lightning pages, global actions
  • 3-5 years experience in a marketing automation capacity and expertise in MAPs such as ActiveCampaign
  • Proven expertise in fully-automated email workflows and A-B testing
  • Knowledge of email best practices, including subject lines, deliverability, segmentation, and CAN-SPAM/anti-spam law (GDPR, CCPA, etc.)
  • Strong analytical mindset with the ability to analyze and optimize campaigns

Nice to haves:

  • Certified Administrator
  • World-class copywriting and proofreading skill
  • Must be able to travel to Chicago for quarterly team meetings


  • 'Work from wherever' policy
  • Unlimited Vacation
  • Blue Cross Blue Shield health, dental, vision, short-term / long-term disability and life insurance
  • Flexible Savings Accounts and Health Savings Accounts
  • 401k
  • Employee referral program
  • Commuter pre-tax program
  • Frequent team events & quarterly social gatherings

Black Spectacles is an equal opportunity employer.

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Where we are

To ensure the safety and comfort of our employees, we are all working from home right now. Our pets are our new Office Managers.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • IntercomCRM
    • SalesforceCRM
    • Adobe CampaignLead Gen

What are Black Spectacles Perks + Benefits

Black Spectacles Benefits Overview

At Black Spectacles we put a lot of stock in taking care of each other and ourselves. We subscribe to “work hard, play hard,” and our benefits package reflects that. You’ll get unlimited vacation, profit sharing and performance bonuses, team weekly lunch, company outings and more. We have implemented a "Work From Wherever" policy indefinitely and have been staying connected with virtual workouts and a weekly "Quarantini" happy hour.

Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Black Spectacles has core hours of Monday - Thursday 8a-6p and Friday 9a-1p
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks

An Insider's view of Black Spectacles

What’s the vibe like in the office?

Long running inside jokes meets heavy GIF usage meets a variety of nerdy hobbies.


Customer Experience Manager

How do you collaborate with other teams in the company?

Sales and Marketing are always in sync with messaging to our customers, both for B2B and B2C initiatives. One of our core values is "world class or not at all." We've found that this overarching theme helps steer everyone on the team towards the same goal: a world class customer experience during the buying process and the customer journey.


Account Executive

What makes someone successful on your team?

To be successful on the team, one must assimilate themselves into the team already in place. Our entire team is adaptable and eager to learn. Age does not matter as long as one can learn new skills, provide new ideas, and different points of view. Lastly, supporting each other and giving everyone respect is essential to the team's success.


Community Manager

How do your team's ideas influence the company's direction?

For about a year now, we’ve been having all of our employees engage in our quarterly and annual planning process. This process helps decide which projects we work on. We have breakout sessions where smaller groups brainstorm ideas and bring it back to the larger group. Then we have a voting system that really makes it interactive and fun.


Director of Product

How would you describe the company’s work-life balance?

In a word, our work-life balance is “healthy.” Working beyond a 40-hour week is not expected, nor is it a regular occurrence. But, every single person here is an A-player and will work to produce world class results. We encourage everyone to lead physically and emotionally healthy lifestyles, and we genuinely care about each other’s personal lives.


Technology Manager

Jobs at Black Spectacles

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Design + UX
Dev + Engineer
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Head of Engineering

Black Spectacles
22 hours ago
Develop Technology Leadership & Strategy (what technology should we use and why). Understand and contribute to the development of Product Strategy. Recruit, manage and mentor/coach our technology team. Develop our Technology Culture: ie, standards and processes, and ensure their adherence. Develop goals for the team and work to ensure they achieve them. Manage workload for the dev team & ensure they hit their quality and deadline goals.

Head of UX/Design

Black Spectacles
22 hours ago
We’re on the hunt for a User Experience Design Lead to build a team and develop a world-class design direction, vision and strategy for all aspects of Black Spectacles, including our software products (web & mobile), learning products and marketing materials.

Full Stack Web Developer

Black Spectacles
1 day ago
You have 3 or more years experience in web development and a Bachelor’s degree in Computer Science, related field or equivalent work experience. You are an analytical thinker who is able to accurately estimate project timelines while maintaining a strong focus on quality of work. You are able to adapt to external factors as they arise and take the lead with a positive outlook towards getting things done. You're not afraid to ask questions and are open to constructive criticism. You're an enthusiastic self-starter who takes ownership of your work. Must be able to travel to Chicago for quarterly team meetings.

Head of UX/Design - Remote

Black Spectacles
1 day ago
Establish and enforce visual & UX design direction for our software products, learning videos and our marketing collateral, ensuring design consistency across all departments. Build, manage and coach a new design team, from the ground up, of visual designers and UX designers to execute on your world class design direction for software, learning videos and marketing materials. Develop design processes and systems to be used across all variations of our software products, learning materials and marketing. Collaborate closely with Engineering and Product Management in an Agile/Lean and iterative fashion to ensure your proposed designs meet user needs and are feasible to implement. Tell the story of the customer, their jobs-to-be-done and create consensus around user outcomes. Continuously assess customer interaction points and recommend design improvements.

Full Stack Web Developer - Remote

Black Spectacles
1 day ago
Your work will include front and back end development for our site. You will be working with our product team to innovate and execute new projects to help grow our business. You’ll also be creatively designing products from scratch, developing data analytics tools, and administering general IT functions.

VP of Operations - Remote

Black Spectacles
2 days ago
Build and lead all operational teams (Sales, Marketing, Operations). Ensure cross-functional coordination, revenue recognition and alignment of KPIs across the organization. Lead business planning, goal-setting, and establish measurement/analytics framework and cadence. Provide analytics and reporting for the leadership team. Establish high levels of quality, accuracy, and process consistency in planning, forecasting, and budgeting. Assist with executive level hiring and identifying people needs across the organization.

Head of Engineering - Remote

Black Spectacles
2 days ago
Develop Technology Leadership & Strategy (what technology should we use and why). Understand and contribute to the development of Product Strategy. Recruit, manage and mentor/coach our technology team. Develop our Technology Culture: ie, standards and processes, and ensure their adherence. Develop goals for the team and work to ensure they achieve them. Manage workload for the dev team & ensure they hit their quality and deadline goals. Be the LEAD (rockstar) developer. 70% of your time will be spent coding, 30% on the above tasks.

Licensed Architect - ARE Workshop Instructor

Black Spectacles
2 weeks ago
This position involves leading aspiring architects through the ARE 5.0 exams via virtual study groups. Black Spectacles will provide training and a syllabus for you and we'll match you with a group of committed aspiring architects who are in search of a structured approach to prepare for the ARE. You'll then set, prepare for, and lead online meetings for each exam. You'll serve as the main point of contact for your group members, and work closely with Black Spectacles to help guide and evolve the direction of the program.

Account Manager

Black Spectacles
2 weeks ago
Operate as the lead point of contact for any and all matters specific to your accounts. Build and maintain strong, long-lasting customer relationships. Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors. Ensure the timely and successful delivery of our solutions according to customer needs and objectives. Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders. Develop new business with existing clients and/or identify areas of improvement to meet sales quotas. Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts). Collaborate with sales team to identify and grow opportunities within territory. Assist with challenging client requests or issue escalations as needed.

Architect Education Specialist

Black Spectacles
2 weeks ago
You are a licensed architect with 8+ years of experience. You have experience managing at least 5 commercial projects from start to finish (including bidding, SD, DD, and CA). You have a strong desire to help architects in the journey of their careers. You are skilled in communicating difficult concepts and theories related to architecture. You're willing to be accountable to our customer's success, you encourage and respect your teammates, and you're careful and thoughtful with your work. You also appreciate and value the power of great design. You have experience teaching (preferred but not required).

Marketing and Sales Operations - Remote

Black Spectacles
2 weeks ago
Manage administration and expand the use of HubSpot as the marketing automation, CMS and CRM platform, optimizing our usage and integrations. Coordinate strategy with sales, marketing, and development/data sciences teams to ensure our marketing and sales technology helps us to hit our goals. Serve as the HubSpot expert, pushing forward best practices on both the sales and marketing teams. Update the marketing and sales team’s processes to mirror best practices.

Account Executive - Remote

Black Spectacles
2 weeks ago
Your work will include prospecting for new business, closing new business, on-boarding new clients and retaining those clients. Set up and execute new business prospecting campaigns. Work leads from the early stages of the sales cycle through signing the contract. Manage a book of business, including renewal management and upsell campaigns. Work with marketing team to develop content to be used in prospecting campaign. Work with product team to make improvements to technical aspect of the tools used by the sales team.