Marketing Campaign Strategist
About This Role
Discover. A brighter future.
With us, you'll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it - we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Come build your future, while being the reason millions of people find a brighter financial future with Discover.
Job Description:
Responsible for overseeing and completing marketing projects including direct and performance marketing campaigns. Partners with internal stakeholders and collaborates with external agencies. Actively manages and escalates risk and customer-impacting issues within the day-to-day role to management.
Responsibilities
• Manages the direct marketing campaign delivery process. Executes campaigns including audience definitions, creative developments, test and control designs, budgeting, targeting, analyses, reporting, compliance, optimizations, and insights.
• Partners with creative teams and agencies to implement new messaging and creatives.
• Develops campaigns that are consistent with strategy and objectives of the business.
• Partners with legal and compliance to obtain approvals for the routing of copy and audience targeting.
• Monitors controls to ensure campaigns are compliant.
• Manages campaign deliverables, timelines, and resources.
• Ensures campaigns meet goals.
Minimum Qualifications
At a minimum, here's what we need from you:
• Bachelor's Degree in Marketing, Business or related field
• 6+ years of experience in Marketing, Financial Services Marketing, Direct Response Campaigns
• In lieu of a degree, 8+ years of experience in Marketing, Financial Services Marketing, Direct Response Campaigns
Preferred Qualifications
If we had our say, we'd also look for:
• Master's Degree in Marketing, Business or related field
• 3+ years of experience in campaign strategy and execution across direct mail and email channels
• Strong relationship management skills with the ability to collaborate across functional areas and external partners to achieve goals
• Strong analytical mindset with a drive towards continuous improvement
• Exceptional project management abilities and a keen attention to detail
• Financial services experience/large company experience
#LI-BP1
Compensation:
The base pay for this position generally ranges between $86,500.00 to $145,700.00. Additional incentives may be provided as part of a market competitive total compensation package. Factors, such as but not limited to, geographical location, relevant experience, education, and skill level may impact the pay for this position.
Benefits:
We also offer a range of benefits and programs based on eligibility. These benefits include:
- Paid Parental Leave
- Paid Time Off
- 401(k) Plan
- Medical, Dental, Vision, & Health Savings Account
- STD, Life, LTD and AD&D
- Recognition Program
- Education Assistance
- Commuter Benefits
- Family Support Programs
- Employee Stock Purchase Plan
Learn more at MyDiscoverBenefits.com .
What are you waiting for? Apply today!
All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.
Discover is committed to a diverse and inclusive workplace. Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status. (Know Your Rights)