Paid Media Manager
The world has changed. Why hasn’t insurance?
Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and is prepared to meet its challenges head on while helping our customers do the same.
Kin is proud to be one of BuiltIn Chicago’s 2021 and 2022 Best Mid Sized Companies to work for, and Forbes 2021 Best Startup Employers in North America. Simply put, our people are what make us great, and we need forward-thinking, inspired game-changers like you to join us in our mission.
So, what’s the role?
We’re looking for a Paid Media Manager to join Kin’s Growth Marketing Team. You will be responsible for developing SEM campaign strategy to drive customer growth and attract new prospects. You’ll be part of a dynamic, data-driven, in-house media team. The ideal candidate will have a deep understanding of Google Ads and Microsoft Advertising and analytical problem-solving skills. Successful candidates have a passion for paid media and experience running and scaling campaigns across major search engines.
A day in the life could include:
- Execute end-to-end set-up, optimizations, and maintenance of paid search campaigns
- Collaborate with various internal cross-functional partners to forecast campaign results, perform optimizations, and drive success
- Partner with other channel owners and marketing teammates to develop a digital advertising strategy with the goal of driving new customer acquisition and brand awareness
- Conduct thorough and continuous experimentation and A/B testing to improve effectiveness and efficiency
- Collaborate with the larger marketing team to create new ad creative, copy, and landing pages to increase performance
- Perform as an active through-leader on the SEM landscape; be an internal resource for search engine trends, algorithms, and best practices
- Work closely with our Business Intelligence team to improve reporting and strategy
- Partner with the Lifecycle Marketing Team and other channels to experiment with segmentation and provide personalized messages to prospects
- Consistently improve conversion rate and landing page experience in partnership with the Lifecycle Marketing and Product Team
I’ve got the skills… but do I have the necessary ones?
- 3+ years of experience running large scale paid search campaigns
- Deep knowledge and proficiency in search engine marketing
- An understanding of the relationship between paid search and SEO
- Strong analytical skills, attention to detail, and capacity for problem-solving
- Understanding of acquisition strategy and direct response campaigns
- Ability to effectively communicate cross-functionally
- Google Ads certified and extensive knowledge of Google/Bing interfaces
- Motivated self-starter with the ability to manage expectations and multiple priorities
Bonus Points:
- Experience working at a fast-paced growth-stage company or an agency
- Experience with Looker or other data visualization tools
- Experience with the Google Marketing Ecosystem (YouTube, Display, DCM)
- Experience with other Digital Marketing Platforms (social media marketing, Google Analytics, Google Tag Manager)
Oh, and don’t worry, we’ve got you covered!
- Medical, Dental and Vision Insurance (including 100% employer-paid plans)
- Flexible PTO policy
- Very generous equity options and 401K
- Parental Leave
- Continuing education and professional development
- Disability and Life Insurance
- The excitement of joining a high-growth Insurtech company and seeing your work make an impact
In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality.
Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.
EEOC Statement
Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.