About This Role
Discover. A brighter future.
With us, you'll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it - we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Come build your future, while being the reason millions of people find a brighter financial future with Discover.
Job Description
Responsible for developing, owning, and advancing the strategic vision and road map to grow Discover's market share of e-commerce and emerging payments volume. Responsibilities include defining the product features, positioning, business terms, and user experience.
Responsibilities
• Maintains in-depth expertise in the fast evolving marketing technology landscape. Anticipates and responds to evolving industry and digital marketing trends and technologies.
• Partners with product owners, business partners and sourcing teams for new solution REPs, vendor evaluations, POCs, and technology updates.
• Leverages DMS best practices to drive improvement and innovation for Campaign Reform (barometer, standard work, huddles, etc.).
• Manages marketing platform vendors to unlock full capabilities of the platform and execute per plan.
• Develops comprehensive understanding of current end-to-end digital marketing technology stack spanning internal and external capabilities. Undertakes opportunity analysis of digital platform functionality gaps and under-utilized capabilities.
• Develops, prioritizes, and implements roadmap for digital platform enhancements, especially focused on cross-platform integration, real-time decisions and processes efficiency to drive speed to market and increased relevance.
• Manages marketing platform vendors to unlock full capabilities of the platform and execute per plan.
• Develops comprehensive understanding of current end-to-end digital marketing technology stack spanning internal and external capabilities. Undertakes opportunity analysis of digital platform functionality gaps and under-utilized capabilities.
• Develops, prioritizes, and implements roadmap for digital platform enhancements, especially focused on cross-platform integration, real-time decisions and processes efficiency to drive speed to market and increased relevance.
• Lead email campaign strategy development with internal business partners.
• Facilitate the execution of these email campaigns with downstream platform.
• Lead and/or assist in the strategic development of mapping out card member product/service touchpoints that will get translated into multichannel digital communications.
• Manage schedules and adhere to processes to ensure each email communication is deployed on time.
• Report on email communication performance.
• Implement new technologies to drive future capabilities.
• Use campaign results to recommend and implement new initiatives to improve campaign performance.
• Leverage data to incorporate personalization and dynamic content that drives response and business benefits.
• Collaborate with business partners, internal and external creative agencies to create a consistent brand feel and ensure channel best practices are implemented across all email communications.
• Monitor competitive environment & best practices and report on trends and opportunities.
Minimum Qualifications
At a minimum, here's what we need from you:
• Bachelor's Degree in Finance, Marketing, Communications, Business, Computer Technology, or related field
• 4+ years of experience in Marketing, Digital Marketing, Technology, Project Management, Marketing Operations, Communications, Digital Communications, Digital Content Publishing, Web Development and Design, or related field
• In lieu of a degree, 6+ years of experience in Product Development, Mobile & Digital Payments, eCommerce, Digital Wallets, Cloud Wallets, or related field
Preferred Qualifications
If we had our say, we'd also look for:
• Master's Degree in Finance, Marketing, Communications, Business, Computer Technology, or related field
• 6+ years of experience in Product Development, Mobile & Digital Payments, eCommerce, Digital Wallets, Cloud Wallets, or related field
What are you waiting for? Apply today!
All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.
Discover is committed to a diverse and inclusive workplace. Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status. (Know Your Rights)