Principal Media & Advertising
Discover. A brighter future.
With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Come build your future, while being the reason millions of people find a brighter financial future with Discover.
Job Description
Responsible for leading Discover's data and platform strategy to enable audience management, optimization, and measurement across digital channels. Brings a deep understanding of digital platforms, industry trends, and data privacy to generate new Card accounts.
Responsibilities
Collaborate with Discover media activation teams to map platforms to campaigns based on near term goals and longer term learning agenda.
Identify and evaluate external vendors to enable audience management and testing strategies.
Work with analytics team and media agency to provide KPI/measurement recommendations and development of success criteria.
Evaluates all tests and capability builds based on the ability to generate new Card accounts.
Successfully executes new partnerships through the contractual onboarding process. Proactively manages legal, compliance and regulatory requirements to ensure appropriate compliance across all channels.
Minimum Qualifications
At a minimum, here’s what we need from you:
Bachelor's Degree in Business, Marketing, Mathematics, Engineering, Social Sciences, Statistics, Economics, Analytics or Communications
6+ years of experience in Marketing & advertising, advertising technology and platforms, project management, product management, analytics
In lieu of a degree, 8+ years Marketing & advertising, advertising technology and platforms, project management, product management, analytics
Preferred Qualifications
If we had our say, we’d also look for:
Master's Degree in Business, Marketing, Mathematics, Engineering, Social Sciences, Statistics, Economics, Analytics or Communications
8+ years of experience in Marketing & advertising, advertising technology and platforms, project management, product management, analytics
#LI-EB1
What are you waiting for? Apply today!
The same way we treat our employees is how we treat all applicants – with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.