Product Marketing Director, FBN Financial at Farmer's Business Network, Inc. (FBN)

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Proudly Farmers First®!
What do you get when you cross the best of Silicon Valley innovation and technology with the value driven mission of Family Farmers around the world?
Farmers Business Network, Inc. (FBN ® )!
FBN ® was created by farmers for farmers and is on a mission to power the prosperity of Family Farmers around the world. Our goal is to help family farmers maximize their farm's profit potential for generations to come, helping to ensure the fundamental economic viability and sustainability of farms and rural communities.
We are a dynamic, and innovative AgTech company that offers competitive compensation and benefits and is backed by top investors including Blackrock, Fidelity, GV, Kleiner Perkins, DBL Partners, T Rowe Price and Temasek.
Our team is united by a shared mission: powering the prosperity of family farmers around the world. If you're a marketing leader with an interest in our mission, we'd love to meet you.
The FBN Financial division of Farmers Business Network is on a mission to help farmers maximize the profit potential of their operation for the long term through a data and technology-driven approach. We're disrupting very traditional farming services, unlocking new levels of convenience and transparency with online tools and resources to easily apply and manage farm financing (input, real estate, operating, equipment), manage and optimize insurance policies (general multi-peril, premium crop insurance products and health plans) and manage and execute their grain marketing and sustainability programs.
We're looking for a seasoned Product Marketing Director with deep experience generating high volume, efficient digital demand for FinTech or AgTech solutions. In this role, you will lead the FBN Financial Product Marketing Team, which includes responsibility for the FBN Finance, FBN Insurance and FBN Crop Marketing product lines. Success in this role is measured differently by product line, but primarily includes achievement of annual brand, lead generation, pipeline value and CAC targets. This role reports into the Senior Director, Product Marketing.
Core Accountabilities
  • Recruit, develop and retain top talent for the FBN Financial product marketing team of six direct reports, building a culture focused on fostering people, passion, innovation and growth
  • Guide cross-functional collaboration by the FBN Financial Product Marketing team to develop insight-driven customer segmentation and personas to enhance targeted marketing campaigns
  • Develop brand strategy for the FBN Financial products, including brand architecture, positioning, key image attributes, identity, awareness, familiarity and consideration
  • Oversee cross-functional collaboration by the FBN Financial product marketing team to generate value propositions, substantiated product claims and key messaging
  • Coach the team in the development of annual market segment, product and customer marketing plans
  • Facilitate collaboration across marketing teams to design and execute marketing communications campaigns to generate demand for the FBN Financial product portfolio
  • Review product content authored by the Product Marketing Team for use in marketing collateral and online content
  • Lead or coach the team in development of product launch plans for new product introductions in collaboration with sales, product, technical, legal, strategy & business operations and marketing teams
  • Ensure timely execution of marketing campaigns and programs for the assigned product line, maintaining accountability to the business general management for completion of planned campaigns and projects
  • Lead preparation of weekly, quarterly and annual reports on achievement of marketing OKRs, utilization of marketing resources and the return on marketing investment for senior business and marketing leadership
  • Recommend and implement timely countermeasures as necessary throughout the year if anticipated outcomes are not achieved
  • Direct allocation of marketing resources to achieve business objectives
  • Manage the annual marketing planning process for the FBN Financial product lines
  • Collaborate with Product Marketing Senior Leadership on cross-selling and enterprise wide initiatives

  • 12+ years in marketing management, preferably with FinTech organizations
  • Ability to distill complex business and technology strategies to clear marketing strategy and compelling value propositions
  • Proven track record of successfully driving high volume, efficient demand through digital channels
  • Left and right-brain thinking, with the ability to execute complex, quantitative analysis and develop creative brand and marketing strategies
  • Ability to influence at all levels and work cross-functionally to drive major initiatives and decisions
  • Strong command of marketing KPIs, analysis and reporting
  • Ability to adapt and enthusiasm for a fast-paced environment
  • Demonstrable capabilities in multi-tasking and managing multiple concurrent projects with a close attention to detail
  • Ability to lead through others
  • Strong presentation skills and executive presence to build confidence among senior and executive leadership

  • Previous experience in the agricultural sector, specifically financial services, brokerage or insurance.

The following represents FBN's reasonable estimate of the US national average base salary range of possible compensation for this role based on market data and placement of internal employees: $185,000-$200,000
This salary range may vary based on geography and variations in cost of labor. Beyond the above or adjusted to market salary range, FBN also offers all full-time employees competitive equity compensation, health and wellness benefits, and various perks.
FBN is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. FBN considers qualified applicants with criminal histories, consistent with applicable federal, state and local law.
We participate in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program here .
FBN is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please email fill out this form .
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1320 W Fulton St, Chicago, IL 60607

An Insider's view of Farmer's Business Network, Inc. (FBN)

What's something quirky about your company?

We are a close-knit team obsessed with getting stuff done. But we don't limit ourselves to Zoom calls and office walls. From building tractors in the office to farm visits and happy hours, there's always room for a good time.


Director, Product Management

What projects are you most excited about?

FBN is such a unique company because we're working on many projects that just haven't been done in the agricultural industry before - whether it's building a direct-to-farm e-commerce platform, or using satellite imagery to identify ways a farmer can lower the carbon intensity of their farm. We've only scratched the surface of what we can do.


Engineering Manager

How has your career grown since starting at the company?

It's been awesome having opportunities to work on such a variety of products and take on more ownership over the projects I am interested in.


Software Engineer

What is your vision for the company?

The mission of the FBN IT team is to power the productivity of our workforce, customers, and farmers. Our vision is to become a world class IT organization and enable the execution and realization of FBN's business strategy. If you're looking for an innovative and challenging environment where you feel empowered to make a difference, come join us.


Chief Information Officer

How do your team's ideas influence the company's direction?

Our research identifies new experiences and features to solve farmers' most fundamental problems. These ideas form a roadmap that ultimately enables many facets of FBN's business strategy - how farmers find us, buy inputs, obtain loans, and sell their goods through our platform. Ideas are essentially the currency of our product organization.


Vice President, Product

What are Farmer's Business Network, Inc. (FBN) Perks + Benefits

Farmer's Business Network, Inc. (FBN) Benefits Overview

Health and wellness: We offer robust medical, dental, and vision plans to all full-time employees and their families. We also provide premium mental health and wellness support, including free therapy, life, and career coaching sessions.

Supporting families: FBN is a great place for families, with programs to give you the support you need to make sure your family feels cared for. We offer paid parental bonding leave for new parents, as well as health savings accounts for dependent care so you can pay care expenses for a child or parent with pre-tax money.

Future planning: We offer 401(k), pre-tax benefits, income protection plans, and money management tools to help our team members plan and save for their future. Additionally, we offer all full-time employees stock as part of their compensation package so that they can share in our collective success.

Time away: We want you to take time away when you need it. We offer generous and flexible paid time-off, as well as leave programs so that you can take the time you need to care for yourself or your family.

Learning and development: We’re committed to providing our employees with access to a wide range of personal and professional development opportunities. This includes our online and in-person training offerings, as well as an internal mobility program that allows employees to explore different roles, teams, and geographies.

Volunteer in local community
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within

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