Product Marketing Manager
Founded in 2016, Rheaply, Inc. is a Chicago-based technology company with a mission to build transformative technology so that every resource finds its next use. Rheaply has developed and launched a resource exchange platform for colleagues and communities to exchange resources and materials (e.g. furniture, fixtures, equipment, and other building products), tracking cost savings and waste reduction in the process. Recently, Rheaply has been featured in Forbes, Inc Magazine, The New York Times, Nature, VERGE, and Greenbiz, among others, and has won several awards within the climate tech and social innovation space.
Rheaply has also been awarded the 1871 Disrupter Award, Most Innovative Reuse Company, 2021 Social Innovator Award from Chicago Innovation, 2022 Environmental Stewardship Award from the Baumhart Center for Social Enterprise and Responsibility among other notable awards and recognitions.
Opportunity
We are seeking a talented, story-driven PMM to work with our product, growth, customer support, and revenue teams to become the external voice of the Rheaply’s product. As our Product Marketing Manager, you will bring clarity around a multi-faceted platform that is disrupting one of the fastest growing movements on our planet: the circular economy. This role enables you to get to know our prospects and users in the commercial enterprise, healthcare, and public sector space. You’ll share our product story and updates, in delightful and measurable ways with Rheaply audiences: commercial enterprise sustainability, procurement, facilities and global workplace leaders, as well as climate investors. You will organize product launches from beginning to end and coordinate with our demand gen team to build campaigns that increase use and adoption of the platform and lead acquisition in the market. We're looking for a self-starter and go-getter! The ideal candidate should be ready to hit the ground running with Rheaply.
Roles and Responsibilities
Content Generation
- You’re an excellent communicator and content generator, developing product positioning and messaging that differentiates Rheaply’s unique position in resource management and the circular economy.
- Understand and build content to show how Rheaply is better than competitive alternatives, e.g. reverse logistics, sustainable procurement, liquidation services, recycling and disposition management.
- Collaborates across departments to develop customer and market insights to inform messaging and content
- Collaborate with the revenue team to create content for demos, proposals, and pitch decks.
- Create content, leveraging a combination of research, thought leadership, product testing
Customer Marketing
- Turn our customer onboarding journey into marketing collateral strategies, building awareness and intrigue in the marketplace.
- Create collateral targeting customers and users that speaks to Rheaply product value
- Create collateral to train sales teams and warms up customers before a release
- Bring our brand and product to life with experiential marketing at some of the nation’s biggest events in sustainability, tech and workplace innovation – but also Rheaply-hosted events.
Research and Ops
- Become the expert on and maintain our buyer persona groups, building effective campaigns with our growth and demand gen team.
- Be comfortable leading meetings both internally and with our customers that participate in Rheaply-branded events and collateral.
- Work collaboratively with our Media Content Manager to build effective strategies and project briefs for owned media projects, e.g. podcasts, webinars, and product tutorials.
- Work collaboratively with our head of strategic partnerships, providing GTM plans for the various tiers of partnerships in Rheaply’s vibrant reuse ecosystem.
Minimum Qualifications
- You possess strong product marketing experience, with previous examples of successfully developing and driving the adoption of product messaging frameworks in B2B SaaS or climate tech companies.
- Bachelor’s Degree and/or 3-5 years of marketing experience in SaaS or data products
- Passion for understanding customers and building solutions around their pain points
- You’re adept at building campaigns and GTM plans for features, working directly with demand gen teams.
- You’re able to thrive in a fast-paced startup environment & adapt to shifting priorities
- You're a skilled communicator, writer and cross-functional operator (remote and in-person). You’re adept at project management and owning projects end-to-end. You can thrive in remote-heavy teams, leading cross-functional initiatives to completion.
- You’re comfortable educating our ideal customers around product features and capabilities. You work effectively across Marketing, Growth, Sales, Customer Support, Product, and Engineering orgs You are comfortable presenting to audiences of all levels and sizes.
Preferred Qualifications
- Live in Chicago
- Experience working in circular tech or building products tailored for climate and supply chain leaders
- Excellent project management skills, leaning heavily on design and process tools like Figma and Asana
- Ability to manage multiple ongoing tasks at one time through excellent organizational skills and attention to detail
- Flexibility to travel; proof of full COVID-19 vaccination is required due to the potential need for travel and in-person interaction with customers in this role
What We’d Like to See from You
- You are a scrappy, motivated team player who understands the various needs of a growing company
- You believe in Rheaply’s Core Values and shall conduct your work in accordance with our values
More About Rheaply
At Rheaply, we envision a world where all assets and resources are highly visible, searchable, and reusable. Join us today to help us achieve our mission.
Rheaply, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of our activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, interns, volunteers, subcontractors.
We strive to provide the most seamless experience for our users, enabling our client organizations to achieve full utilization of their assets, thereby reducing procurement, storage, as well as environmental costs by keeping valuable resources in circulation. As a team, we pledge to execute our work in accordance with our seven Core Values
- We Listen To and Delight Our Users -- Our users are our most important stakeholders. We strive to provide the most seamless user experience and value to our users across client organizations. We do our best to have empathy for their problems and challenges. We listen to users’ feedback and provide timely responses to questions and needs.
- We Encourage Individual Team Member Growth, Innovation, And Happiness -- Our people are our most valuable assets. Rheaply’s success is dependent upon the collective drive, intelligence, curiosities and contributions of all of our team members. We care for the wellbeing of each team member and ensure that they have the support and mentorship they need to succeed at Rheaply and beyond.
- We Value Transparency, Humility, and Open Communication -- The key determinant to our successful market execution is our ability to communicate and share successes, learnings, insights, struggles, and solutions across our teams. At Rheaply, we strive to cultivate a culture of intelligence with humility. We care about hearing each member’s voice and understanding his or her unique perspective.
- We Care About Our Communities And The Environment -- Rheaply is driven by the mission to reduce our environmental footprint and accelerate our transition to a circular economy. We strive to live by our mission of promoting environmental awareness and waste reduction in our decisions and actions at Rheaply and beyond.
- We Promote A Collaborative Culture of Learning and Problem-Solving -- Rheaply is committed to finding straightforward solutions to complex problems. We are constantly learning from each other, from our clients, and from our competitors. We strive to understand problems at the microscopic level and become industry experts in building, deploying, and iterating sustainable, circular solutions.
- We Are Tenacious and We Own Our Work -- At Rheaply, we are dedicated to enabling the transition to a more circular world. We are relentless about our mission and vision. We hold ourselves accountable for our words and actions, both internally and in the market.
- We Strive To Be Helpful -- We view all the work we do at Rheaply as daily, non-stop efforts to help and support each other, our clients, our users, our partners, and our shared environment.
Rheaply, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of our activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, interns, volunteers, subcontractors.
