Product Marketing Manager

| Chicago

BenchPrep Product Marketing Manager

Based in Chicago, BenchPrep is the leading provider of an advanced white label online learning platform and enables the world's leading education and training companies to deliver best-in-class digital learning programs. The company’s modern cloud-based platform is transforming the professional education space, with many of the largest credentialing bodies, associations, and training organizations in the world now delivering learning programs through BenchPrep. Customers include ACT, Becker Professional Education, AAMC, CFA Institute, CompTIA, GMAC, Institute for Supply Management, ASCM, Hewlett Packard Enterprise, NCBE, ProLiteracy, HR Certification Institute, Richardson Sales Training, Hobsons, McGraw Hill Education, OnCourse Learning, and Houghton Mifflin Harcourt. More than 4 million learners have used BenchPrep’s platform to attain academic and professional success. To discover more about BenchPrep, please visit www.benchprep.com.

The modern world demands a better learning experience that is personalized to learners and delivers content in whatever format the learner needs. We are looking for a Product Marketing Manager who understands that our customers are customers because BenchPrep makes a difference in our learners’ lives. What’s more? We know that we increase revenue and efficiency for the companies we work with and we are looking for a product marketer who knows how to tell that story.

Our Product Marketer will play a crucial role in positioning our products/services the right way to the right people because he/she will have a deep understanding of our target customers and how our products and services fulfill their needs.

Job Description:

As a Product Marketing Manager, you will be a responsible for telling the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.

Responsibilities:

  • Together with the product team and marketing teams, educate both internal and external stakeholders about our product features and their benefits
  • Create product content (i.e. sales enablement documentation, case studies, product videos, website copy, blog posts, forum responses) to articulate the benefits of our products
  • Be the resident training expert, and devise programs for the sales teams that ensures they are knowledgeable and comfortable communicating the BenchPrep products and services to customers
  • Create or edit buyer personas as market changes or new products emerge
  • Map products and solutions to customer pain points
  • Become a skilled marketing communicator who can translate complex technical ideas into straight-forward business values, balancing data-driven rigor with actionable insights
  • Know why we are winning and losing in the market, and drive changes to our product and processes to create improvement
  • Keep a finger on the pulse of our competition, and develop strategies and tactics to reduce the threat
  • Act as the “messenger of the market” from the outside-in to the rest of the organization
  • Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product
  • Speak and present both internally and externally to promote the story of our product
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Conduct monthly webinars to help educate audiences and drive leads
  • Collaborate with product development teams to develop product launch plans; and work with marketing teams to implement communication to external market
  • Influence the product roadmap and communicate it to the Benchprep stakeholders; work with marketing to communicate and implement globally


Requirements:

  • BA/BS degree
  • 5-7 years experience in product marketing and/or product management
  • Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
  • Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects
  • Some travel to trade shows or events where the product is showcased
  • Track record of using qualitative and quantitative data to prioritize and drive decision-making.
  • Experience with best practice agile scrum development and lean startup principles


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SwiftLanguages
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • TrelloManagement
    • HubSpotCRM
    • ZohoCRM

Location

We are located in the Willis Tower, right in the heart of downtown Chicago.

What are BenchPrep Perks + Benefits

BenchPrep Benefits Overview

BenchPrep provides a full suite and wide variety of benefits and perks. We offer an incredibly competitive medical plan and insurance benefits, while also fostering a culture that allows employees to have fun in the office. Do things like a ping-pong table, casual dress, fully-stocked kitchen, and regular Friday Happy Hour interest you? Scroll down to learn more about those items and see what else BenchPrep has to offer.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Pre-tax dollars can be set aside for medical, dental, and vision ($2,650/yr) for employees or dependents with or w/o enrolling in our insurance program. Daycare & elder care allows for up to $5,000/yr
Disability Insurance
We offer employees Short Term Disability coverage at 60% of their weekly salary with a $1500 weekly max. Long Term = 60% of their monthly salary with a $10,000 monthly max.
Dental Benefits
BenchPrep offer 3 dental plans--all of which cover 100% of the cost of preventative care including cleanings twice a year and exams.
Vision Benefits
BenchPrep’s vision insurance plans provide annual eye exams for a $10 copay and a $130 allowance toward frames and/or contacts.
Health Insurance Benefits
BenchPrep’s health insurance plan with BCBS of IL has a low deductible and BenchPrep pays 90% of the monthly premium for employees AND their dependents.
Life Insurance
Up to 3x annual salary, $500k max of voluntary life insurance & accidental death & dismemberment insurance. Spouse & dependent children plans available too.
Onsite Gym
Employees have access to the Willis Tower's exclusive 35,000 sq. ft gym for $10/month.
Retirement & Stock Options Benefits
401(K)
BenchPrep’s 401k retirement plan offers a a cost effective employee retirement plan. The plan offers Roth and Pre-tax Investment options.
401(K) Matching
BenchPrep contributes 3% of an employee’s annual base salary, regardless of how much the employee contributes, which is immediately vested.
Child Care & Parental Leave Benefits
Generous Parental Leave
BenchPrep offers generous paid parental leave for new parents with at least 6 months of service, including a paid leave policy for foster parents.
Flexible Work Schedule
BenchPrep offers flexible work schedules as needed for employees.
Remote Work Program
BenchPrep offers Remote Work as an option for employees.
Vacation & Time Off Benefits
Generous PTO
BenchPrep’s offers 12 days off in year 1, increasing each year & going up to 24 days for employees of five years or longer. The office closes for major holidays and the entire week of Xmas-New Years
Paid Holidays
BenchPrep closes its office for all major holidays, including MLK day, Presidents' Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas THROUGH New Years Day.
Paid Sick Days
BenchPrep employees receive 5 sick days per year in addition to their PTO.
Perks & Discounts
Beer on Tap
We've got 2 beers on tap regularly, and a refrigerator stocked with bottled brews and liquor as well that is frequently "tapped" into.
Casual Dress
BenchPrep does not have a formal dress code and encourages employees to wear whatever makes them comfortable.
Commuter Benefits
Transit and Parking benefits: Employees may elect up to $260/month for pre-tax allocation for mass transit & parking expenses for commuting to BenchPrep, including Metra, Ventra and parking facilities
Company Outings
BenchPrep has regular outings that include Cubs rooftops, boat trips on Lake Michigan, off-site happy hours, poker nights, game nights, foodie dinners, and a holiday party, among other events.
Free Daily Meals
We provide a $12.50 daily stipend for employees every day via Fooda (https://www.fooda.com/resources/case-study/how-tech-startup-benchprep-made-lunch-powerful-part-its-culture).
Stocked Kitchen
FULLY stocked! Beverages = Soda, Coffee, Tea, RedBull, Juice, Vitamin Water, etc. Food = if you can think of the snack, we probably have it or some variation. Employees will never go hungry here.
Happy Hours
We have a standing in-office happy hour that starts at 4:00 PM on Fridays, but never feel constrained to limit this into being a once a week occurrence.
Fitness Subsidies
Employees have access to the Willis Tower's exclusive 35,000 sq. ft gym for $10/month.
Professional Development Benefits
Job Training & Conferences
Employees are provided an annual stipend to attend external training evens or conferences.

Additional Perks + Benefits

Competitive salary, valuable stock options, and company sponsored 401(k) • Fun, meritocratic, mission driven, dynamic work culture • Commitment to fostering positive office culture (included, but not limited to, monthly company dinners, quarterly outings, an in-office ping pong table, cocktail hours, poker nights, etc.)

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