SEO Manager at SpotHero

| Chicago
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SpotHero is looking for a dynamic SEO Manager to join our Marketing team. As the SEO Manager, you will be responsible for obtaining organic traffic to SpotHero through search engines, primarily Google. Create impactful content. Focus on measuring and improving metrics surrounding how many visitors come to the SpotHero website and download the SpotHero mobile app. Apply knowledge to new verticals with our organization and work closely with Product to suggest improvements that will benefit SEO through increased top of funnel and conversion metrics.

Who we are: 

SpotHero is a $118MM-raised Series D company based in Chicago, US whose mobile & web platforms allows users to quickly and easily find off-street parking across North America.

 

Ranked at #15 for a Consumer Marketplace (The a16z Marketplace 100) SpotHero is a fast-growing market leader disrupting the mobility space. Drivers across North America use the SpotHero mobile app, website, and connected car integrations to reserve convenient, affordable parking. Parking companies (Operators) rely on us to help them reach new customers while optimizing their business through our Business Intelligence Tools. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace.

 

In 2019 we:

  • Parked our 30 millionth car
  • We hired 97 people, 40 in Engineering alone
  • Added more than 1,300 new parking facilities, exceeding 7,000 facilities across North America
  • Added 200 new airport parking facilities serving 61 airports, and launched new partnerships with The Parking Spot, Toronto Pearson International Airport, and The South Terminal at Austin Bergstrom International Airport
  • Added 300+ new events and venue partners, including the United Center, home of the Chicago Bulls and Chicago Blackhawks; PPG Paints Arena, home of the Pittsburgh Penguins; Fiserv Forum, home of the Milwaukee Bucks; and the American Airlines Arena, home of the Miami Heat

What you’ll do:

  • Test cutting-edge SEO strategies and showcase wins.
  • Research, write, update, and manage a roadmap of product development in connection with: on-page SEO optimization and strategy including content, H1s, meta titles and descriptions, URLs, redirects, bots, canonicals, internal linking, navigation, and opportunistic content (i.e., formatting for featured snippets, structured data).
  • Leverage recent agency audit of our web properties and recommend improvements to internal stakeholders and transition related responsibilities in house over a period of about one quarter.
  • Perform industry analyses to identify opportunities for improvement.
  • Recommend, prioritize, implement (and/or collaborate with Product and Engineering teams), and measure SEO changes.
  • Build and maintain ongoing site wide and city-by-city reporting.
  • Research, qualify, contact, and secure strategic link building opportunities.
  • Analyze differences in user behavior across web, mobile, and tablet devices.
  • Define an SEO-centric content strategy and editorial process for content on SpotHero’s web properties.
  • Inform our social, PR, partnership, content, and SEM efforts on your findings.
  • Collaborate with our product and marketing team to optimize our website.
  • Work and collaborate cross-functionally with product, engineering, design, partnerships, and supply to ensure SEO best practices are maintained and initiatives align with overall SEO strategy.
  • Provide meaningful business reporting for major segments (brand/airport/monthly/event/markets/blogs/microsites) and discard peripheral reporting.
  • Demonstrate strong understanding of key performance metrics and opportunities for impact, as well as work to minimize risks and/or initiatives that could be detrimental to SEO performance.
  • Use various tools to monitor, analyze, report, and capitalize on SEO optimization opportunities including but not limited to: organic search traffic, trends, rankings, conversion rate, and GMV.

Who you are:

  • Analytical. Your strong organization skills lend to creative and effective problem solving.
  • Inquisitive. You are innovative, resourceful, and naturally curious. You ask the right questions and are constantly looking for ways to improve upon things.
  • Data-driven. Your attention to detail is unparalleled. You are obsessive about measurement & data and can easily synthesize lots of data into one summary report.
  • Tenacious. You are naturally curious and hungry to find “Game Changers” that move the needle; you embrace the unknown.
  • Efficient. You have the ability to be highly strategic while getting things done quickly.

What we are looking for:

  • 5+ years of SEO experience across multiple sites with industry-leading results
  • Proven results with enterprise SEO in a competitive industry
  • Experience making strategic recommendations & implementing them
  • Comfort with informing technical SEO updates and implementing content strategy
  • In-depth experience with leading web analytics & SEO tools 

What we are offering:

  • Career game changer – A truly unique experience to work for a fast growing startup in a role with unlimited potential for growth.
  • Excellent benefits – We cover 90% of Medical Premiums, 50% of Dental & Vision Premiums, and offer company sponsored Life Insurance.
  • Flexible PTO policy and great work/life balance – We value and support each individual team member. 
  • Fun perks like snacks, catered lunches, happy hours, wellness programs, and SpotHero swag.
  • Annual parking stipend (duh – we help people park!).
  • The opportunity to collaborate with fun, innovative, and passionate people in a casual, yet highly productive atmosphere.
  • A workplace recognized by Time Magazine as one of the Top 50 Most Genius Companies of 2018, ranks highly on Built In Chicago’s 100 Best Places To Work In Chicago in 2019, and recognized for Diversity & Inclusion initiatives!

PLEASE NOTEThis position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the US and not require sponsorship for employment now or in the future.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • BrazeCRM
    • MailChimpEmail
    • MandrillEmail
    • Oracle ResponsysEmail
    • MarketoLead Gen

Location

Our brand new, custom built office is located in the heart of the Loop, close to the Brown, Orange, Pink, Purple, and Red Lines.

An Insider's view of SpotHero

What’s the vibe like in the office?

There's a lot of collaboration and positive energy throughout the entire day at SpotHero. There are a lot of funny people that work at SpotHero; it's hard to get through the day without a few genuine hearty laughs, which is a really fun way to take a break from being nose deep in a project.

Michelle

Account Executive

How does the company support your career growth?

There’s so much room to grow at SpotHero. From the very beginning, I was encouraged to think about my career goals and steps I could take towards achieving them. I recently made the transition to a new team, and everyone has been incredibly supportive as I learn a new skill set and look to further grow my career!

Maggie

Digital Marketing Specialist

What is your vision for the company?

I joined SpotHero to contribute to the future of mobility as I imagine walking down the street with my pre-school aged children one day and being able to point out aspects of the mobility ecosystem that I played a role in building. In this vein, I believe SpotHero will emerge as the platform that powers the last quarter mile of mobility.

Paolo

VP, Vertical Business Teams

What are SpotHero Perks + Benefits

SpotHero Benefits Overview

We offer our employees a way to find community through Employee Resource Groups. We currently have six different established groups and evaluate offerings on a semi-annual basis.

Culture
Volunteer in local community
SpotHero participates in local volunteer activities such as installing art galleries in elementary schools with I Paint My Mind and building homes with the House That Tech Built.
Partners with Nonprofits
Through our monthly bake sales we partner with nonprofits such as C.A.R.E. Animal Rescue, Center on Halsted, and ALIVE rescue.
Friends outside of work
Eat lunch together
Intracompany committees
SpotHero has culture committees that promote wellness and diversity and inclusion.
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
We cover Short Term Disability at no cost to you.
Dental Benefits
Our competitive Dental plan is through Guardian. Our plan has a unique rollover benefit to encourage plan use. In addition to child orthodontia, we are proud to offer adult orthodontia coverage!
Vision Benefits
Our vision plan is through Guardian through VSP Choice Network. Our plan has a low co-pay for your annual exam and includes an annual stipend for lenses or frames.
Health Insurance Benefits
Our medical plans are through Blue Cross Blue Shield, and we offer a High Deductible Health Plan with no employee payroll contribution required. We also contribute to HSA accounts on your behalf.
Life Insurance
SpotHero covers Life & AD&D coverage, up to 100% of your salary, at no cost to you.
Wellness Programs
Team workouts
SpotHero sponsors an annual fitness challenge where employees can participate in hydration, sleep, and fitness challenges.
Retirement & Stock Options Benefits
401(K)
You’ll have the opportunity to take advantage of traditional and Roth savings options with financial advisers at Fidelity Investments who are ready to assist with your retirement planning.
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide three months of parental leave for all employees.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Promote from within
Mentorship program
Our mentorship program includes Career mentoring, Leadership mentoring.
Time allotted for learning
Customized development tracks

Additional Perks + Benefits

Fantastic Eats - Take a break and enjoy some grub with the team, catered weekly from your favorite Chicago spots. For a midday pick me up, choose from our endless variety of snacks or our cold brew on tap. • Team Events - From WhirlyBall and ice skating to rooftop happy hours and spontaneous ice cream parties - we're always looking for new ways to have fun together! • Casual Work Environment - Be comfortable while you work. Take a nap if you need it or squeeze in a few yoga poses between meetings. • Employee Wellness Program. We encourage work/life balance through financial wellness talks, meditation sessions, and mind & body nutrition education. Plus, we encourage our team to get out and give back to our local community. • Professional Development. We support personal and professional development through mentorship programs, diversity & inclusion trainings, and learning how to work with one another based on our personality types.